Demandbase
San Francisco, US · Founded 2005 · Delaware corporation · 10 known investors
Demandbase provides an AI-powered B2B intelligence platform that integrates go-to-market data, tools, and execution across the GTM ecosystem. The platform connects account intelligence, buying group data, and intent signals to help B2B teams plan, execute, and optimize their sales and marketing strategies.
AdTechAI & Machine LearningEnterprise SoftwareMarketing TechSaaS
Founders & leadership
Demandbase was founded in 2005 by Chris Golec and Christopher Golec.
CG
Chris GolecFounder
CG
Christopher GolecinCo-founder · Board Director
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Gabriel RogolChief Executive Officer
UM
Umberto MillettiChief Product & Technology Officer
DS
Dennis StradfordNamed on SEC filing
Board
AL
SB
BS
GS
Gregory SandsBoard director
DK
David KarnstedtBoard director
Investors · 10
Scale Venture Partners✓ verifiedBay Area · $5M – $25Mvia Stacey Bishop · board
Camber PartnersNew York · $15M – $50M
FirstMark CapitalNew York · $500K – $8M
Jackson Square VenturesSan Francisco · $1M – $5Mvia Bob Spinner · board
NewView CapitalBurlingame
Norwest Venture PartnersMenlo Park · $10M – $30M
Rembrandt Venture PartnersLaramie
Sageview CapitalPalo Alto · $20M – $100M
Storm VenturesPalo Alto
Altos VenturesreportedBurlingame · $1M – $3M
Reported raises · per SEC filings
Form D private placements$93.8M disclosed across 3 rounds · 2014–2017
▶$48.8MraisedNov 2019 · 24 investors · Other TechnologyRule 506(b)
▶$48.8MraisedNov 2019 · 24 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Bryan MorrisExecutive Officer
- David KarnstedtDirector
- Steven KleiDirector
- Edward GilhulyDirector
- Robert SpinnerDirector
- Anthony LeeDirector
- Stacey BishopDirector
- Christopher GolecExecutive Officer, Director
- Offering amount
- $48.8M
- Amount sold
- $48.8M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30MraisedJul 2015 · 17 investors · Other TechnologyRule 506(b)
▶$30MraisedJul 2015 · 17 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Anthony LeeDirector
- David KarnstedtDirector
- Stacey BishopDirector
- Bob SpinnerDirector
- Christopher GolecExecutive Officer, Director
- Gregory SandsDirector
- Offering amount
- $30M
- Amount sold
- $30M
- First sale
- Jul 2015
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
▶$15MraisedApr 2014 · 16 investors · Other TechnologyRule 506(b)
▶$15MraisedApr 2014 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Anthony LeeDirector
- Dennis StradfordDirector
- Stacey BishopDirector
- Bob SpinnerDirector
- Christopher GolecExecutive Officer, Director
- Gregory SandsDirector
- Offering amount
- $15.3M
- Amount sold
- $15M
- First sale
- Mar 2014
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Demandbase went on to found or lead other companies.
Competitors · 5
by search overlapCognism845 shared keywordsCognism provides verified, GDPR- and CCPA-compliant B2B contact and company data, including phone-verified mobiles and buyer intent signals, delivered via platform, API, or batch, for sales, marketing, and revenue operations teams. It focuses on the European market and offers data enrichment and Data-as-a-Service for SMB, mid-market, and enterprise B2B teams.
SurveyMonkey693 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
SEMrush635 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Leadfeeder584 shared keywordsLeadfeeder is a B2B web visitor identification and lead generation platform that reveals which companies visit a website and surfaces buying intent from their behavior. It provides firmographic and contact data enrichment, ICP-based audience building, account scoring, and CRM integrations for marketing and sales teams.
Insider One513 shared keywordsInsider One is an agentic customer engagement platform that uses predictive, generative, and agentic AI to automate marketing decisioning and personalization across channels such as SMS, WhatsApp, email, and search. It serves brands and marketing teams seeking to deliver personalized, autonomous customer engagement and improve conversions.
Companies competing with Demandbase for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Demandbase do?
- Demandbase provides an AI-powered B2B intelligence platform that integrates go-to-market data, tools, and execution across the GTM ecosystem. The platform connects account intelligence, buying group data, and intent signals to help B2B teams plan, execute, and optimize their sales and marketing strategies.
- Who founded Demandbase?
- Demandbase was founded by Chris Golec, Christopher Golec in 2005.
- Who are Demandbase's investors?
- Demandbase's investors include Scale Venture Partners, Camber Partners, FirstMark Capital, Jackson Square Ventures, NewView Capital, Norwest Venture Partners, Rembrandt Venture Partners, Sageview Capital and 2 more.
- How much funding has Demandbase raised?
- Demandbase has disclosed $93.8M raised across 3 rounds.
- Where is Demandbase headquartered?
- Demandbase is headquartered in San Francisco, US.