About
President of the Brazilian Society of Retail and Consumption (SBVC) and board member of major retail companies. He is a postgraduate/MBA lecturer, international speaker, and author on retail and consumer markets. Listed as a Member Advisor.
Experience
- btrvareseco foundercurrent2014 — presentSão Paulo, Brazil
- Grupo BoticárioMembro do Conselho Consultivocurrent2020 — present
- Petz cobasiMembro do Conselho de Administraçãocurrent2019 — present
- Savegnago SupermercadosMembro do Conselho de Administraçãocurrent2015 — present
- Farmácias NisseiMembro do Conselho de Administraçãocurrent2022 — presentCuritiba, Paraná, Brazil
- Leo MadeirasMembro do Conselho de Administraçãocurrent2024 — presentSão Paulo, Brazil
- Atacado Vila NovaMembro do Conselho Consultivocurrent2017 — presentCampinas, São Paulo, Brazil
- RPE - Retail Payment EcosystemMembro do Conselho Consultivocurrent2024 — present
- XP Inc.Senior advisorcurrent2025 — present
- IRTT - Instituto Retail Think Tankco foundercurrent2025 — present
- DotzAdvisor e Evangelista - Varejo e Inovaçãocurrent2019 — present
- HiPartners Capital&WorkSócio e Membro do Conselhocurrent2018 — presentSão Paulo e Região, Brasil
- BTR RetailPalestrante - Varejo / Transformação Digital / IAcurrent2014 — presentSão Paulo, São Paulo
- BTR RetailFoundercurrent2014 — presentSão Paulo Area, Brazil
- GOL Linhas AéreasMembro do Comitê de Inovação2021 — 2025
- GS1 Brasil - Associação Brasileira de AutomaçãoEmbaixador GS1 Brasil2024 — 2025
- SBVC - Sociedade Brasileira de Varejo e ConsumoPresidente2014 — 2024São Paulo, São Paulo
- AmPm / Ipiranga - Grupo UltraMembro do Conselho Consultivo2021 — 2024
- Grupo BaumgartMembro do Comitê de Estratégia, Inovação e Sustentabilidade2017 — 2022
- Extrafarma SA - Grupo UltraMembro do Conselho Consultivo2019 — 2022
Education
- USP - Universidade de São PauloMestre, Economia de Empresas2001 — 2003
- USP - Universidade de São PauloMBA, Varejo2000 — 2001
- Columbia UniversityExtension, Retailing and Retail Operations2011 — 2012
- The Open UniversityExtension, Retailing and Retail Operations2009
- Youngstown State UniversityRetail Extension Course1999
- The University of ManchesterExtension Course, European Retail2000
- ESPMBachelor of Business Administration (B.B.A.)1992 — 1997
- Colégio Pio XIIEnsino Fundamental e Médio1980 — 1992
Skills & more
Business Planning99Business Strategy96Marketing Strategy72Trade Marketing13Market Planning28Management Consulting27Marketing Management25ERP13Marketing19Market Analysis37Business Intelligence20Portuguese15
+4 more
Strategic PlanningNegotiationTeam LeadershipManagementLanguages English · Português · Spanish
From Eduardo's professional profile.
Colleagues at HiPartners Capital&Work
Alberto Serrentino
Partner (Advisor) at HiPartners Capital&Work
Bruno Wittmaack
Partner at HiPartners Capital&Work
Daniel Scattolon Becker
Investor at HiPartners Capital&Work
Flavia Pini
Partner at HiPartners Capital&Work
German Quiroga
Partner (Advisor) at HiPartners Capital&Work
Ilmo Caldas
Associate at HiPartners Capital&Work
Seung Beom Kim
Partner at HiPartners Capital&Work
Walter Sabini Junior
Founder at HiPartners Capital&Work
Frequently asked questions
- Where does Eduardo Terra work?
- Eduardo Terra is Partner at HiPartners Capital&Work.
Same school
Also attended USP - Universidade de São Paulo103
Alexandra DubarInvestor at DaphniMichel AbadiManaging Partner at Maverick Ventures IsraelBruno YoshimuraCo-founder and General Partner at Onevc Venture Partners LlcGustavo RibasInvestor at KfundPaulo VerasInvestor at MatterScale VenturesRomero RodriguesInvestor at Headline
+ 97 more
Also attended Youngstown State University1
Also attended The University of Manchester163
Joel NoyceInvestor at Moonfire VenturesJames BraithwaiteFinancial Controller at NorthzoneFreya Svedberg-KeatingInvestor at MedicxiAndy LeaverOperating Partner at Notion CapitalSimon SegarsExecutive Advisor at Black Opal VenturesHonor de WintonExecutive Assistant at Giant Ventures Global Llp
+ 157 more
Also attended ESPM25
Joelle MaslatonVice President and Venture Partner at Gibraltar VenturesRicardo SangionPartner at TheVentureCityFlavia PiniPartner at HiPartners Capital&WorkEduardo SánchezInvestor at Enzo VenturesMarcelo HoffmannFounding Partner at ABSeed VenturesFernando LucarevschiOperations Manager at BDev Ventures
+ 19 more
Shared employers
Also worked at Grupo Boticário7
Paulo VerasInvestor at MatterScale VenturesThaisa MiyazakiPrincipal at Kaszek VenturesJosef RubinInvestor at Caravela CapitalLetícia de Oliveira BarrosAnalyst at DOMO.VCArthur AlvesSenior Associate at Gerdau Next VenturesDaniel Scattolon BeckerInvestor at HiPartners Capital&Work
+ 1 more












































