About
Joelle Maslaton has about fifteen years of experience across technology, brand and product marketing, digital and social media strategy, business development, and advertising. Before joining Gibraltar, she spent six years at Facebook and Instagram, where she led Instagram's business entry into the Canadian market and later led global revenue growth for Instagram Stories. Earlier in her career she spent seven years at McCann Erickson in Montreal working on L'Oréal Canada's consumer products division and two years at Shiseido Canada. She holds a Bachelor of Commerce with Honours and a Global Business Marketing Diploma from McGill University.
Experience
- RobloxDirector of Economy, Ads, and Brands Product Marketingcurrent2026 — present
- RobloxHead of Product Marketing, Consumer Social2025 — 2026San Mateo County, California, United States
- RobloxHead of Product Marketing, Consumer Discovery2024 — 2025San Mateo County, California, United States
- HandshakeHead of Creator Marketing2023 — 2024San Francisco Bay Area
- TikTokDirector of Product & Creator Marketing2020 — 2023San Francisco Bay Area
- Gibraltar & CompanyVice President & Venture Partner; CrowdRiff Board Director2018 — 2019Toronto, Canada
- InstagramBusiness Product Marketing & Brand Development Lead2014 — 2018Menlo Park, California, United States
- FacebookBrand Partnerships Lead (Agency & Consumer Goods)2012 — 2014Toronto, Canada
- McCann WorldgroupAdvertising Account Director (Consumer Goods)2004 — 2012Montreal, Canada
Education
- McGill UniversityBachelor of Commerce - BCom, Business2001 — 2004
- ESPMBachelor of Commerce - BCom, Global Marketing2003
Skills & more
CommunicationProblem SolvingGeneral ManagementManagementRelationship BuildingGo-to-Market StrategyProduct MarketingMonetizationBrand PartnershipsMergers & Acquisitions (M&A)FundraisingBrand Development
+12 more
Growth MarketingContent MarketingMachine LearningPeople and CultureCommunity BuildingArtificial Intelligence (AI)Sensitive IssuesVenture CapitalProduct StrategiesBusiness-to-Business (B2B)Marketing OperationsMarketingLanguages English · French
- Product Strategy — Northwestern University - Kellogg School of Management
- Executive Leadership Communication — Stanford University Graduate School of Business
- AI Applications in Marketing and Finance — The Wharton School
- AI Fundamentals for Non-Data Scientists — The Wharton School
From Joelle's professional profile.
Same school
Also attended McGill University349
Harley FinkelsteinInvestor at Felicis VenturesMattias LjungmanInvestor at Moonfire VenturesNoubar AfeyanInvestor at Flagship PioneeringDavid NaultGeneral Partner at Luge CapitalLaviva MazharPrincipal at Luge CapitalLisa PurcellInvestor at Third Rock Ventures
+ 343 more
Also attended ESPM25
Ricardo SangionPartner at TheVentureCityFlavia PiniPartner at HiPartners Capital&WorkEduardo TerraPartner (Advisor) at HiPartners Capital&WorkEduardo SánchezInvestor at Enzo VenturesMarcelo HoffmannFounding Partner at ABSeed VenturesFernando LucarevschiOperations Manager at BDev Ventures
+ 19 more
Shared employers
Also worked at Roblox23
David SzeAdvisory Partner at GreylockNeil RimerInvestor at Index VenturesKonstantine BuhlerInvestor at Sequoia CapitalVlad LoktevInvestor at Index VenturesDiego DzodanCo-Founder & CEO at Facily at PICUS CAPITALMike LiuGeneral Partner at SV Angel
+ 17 more
Also worked at Handshake18
Mamoon HamidPartner at Kleiner PerkinsWilliam ReedInvestor at Spark CapitalMadeline MinshewInvestor at True VenturesJeff RichardsInvestor at GGV CapitalGrace IsfordPartner at Lux CapitalStephan GoupilleGeneral Partner at Data Tech
+ 12 more
Also worked at TikTok21
Max Marley-MurayHead of HR and Recruiting at CaladanChi-Hua ChienCo-Founder & Managing Partner at Goodwater CapitalDan BulteelMarketing executive for companies such as WPP, adidas, TikTok/ByteDance, & Build A Rocket Boy at XRCSteph HeathPeople Partner & Programs Lead at Playground GlobalSarah OrlandoTalent Associate at Radical VenturesPartick RyanInvestor at Sand Hill Angels
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+ 15 more
Also worked at Gibraltar & Company5
Colleagues at Gibraltar Ventures
Anthony Lacavera
Co-Founder & Vice Chairman at Gibraltar Ventures
Cam di Prata
Founder, CEO and Managing Partner at Gibraltar Ventures
Daniel Abramov
Advisor at Gibraltar Ventures
Javier san Juan
Co-Founder at Gibraltar Ventures
Jeremy Stepak
Advisor at Gibraltar Ventures
Joe Mimran
Co-Founder and Chairman at Gibraltar Ventures
Luigi Fraquelli
Co-Founder and Managing Director at Gibraltar Ventures
Shay Nulman
Vice President and Venture Partner at Gibraltar Ventures