Find your path to Alberto
21 people in our graph share verified history with Alberto — schools, employers, funds. One of them is your warm intro.
Paula ParnesunlockedAlberto: together at Arezzo&Co (2021)
×6Alberto: together at HiPartners Capital&Work
Alberto: together at Cobasi - O shopping do seu animal
×3Alberto: together at GPA
About
Founder of retail strategy boutique Varese Retail with over 30 years of retail and consumer experience and an international speaker at events including the NRF convention. Vice-president of SBVC and author of several books and articles. Listed as a Member Advisor.
Experience
- Varese RetailFounder, advisor, board member, speaker and authorcurrent2014 — presentGreater São Paulo Area
- Magazine LuizaMember of the Strategy Committeecurrent2025 — presentBrazil
- C&A BrasilMember of the Digital Acceleration Committeecurrent2020 — present
- BauduccoAdvisory Board Membercurrent2024 — presentBrazil
- VulcabrasBoard Membercurrent2025 — presentSão Paulo, Brazil
- TramontinaMember of the Retail Committeecurrent2025 — present
- HiPartners Capital&WorkBoard Membercurrent2021 — presentSão Paulo, Brazil
- btrvareseCo-Foundercurrent2015 — presentSão Paulo, Brazil
- FalabellaMember of the Innovation Commitee2024 — 2026Santiago Metropolitan Region, Chile
- GPAMember of the Innovation & Customer Experience Committee2023 — 2025
- Hapvida SaúdeBoard Member and Member of the Innovation, and Go to Market Committees2022 — 2025Brazil
- CNA Ensino de LinguasBoard Member and Member of the Innovation and Growth Committee2016 — 2025
- SBVC - Sociedade Brasileira de Varejo e ConsumoVice President and Board Member2014 — 2024
- MBA USP/EsalqProfessor of MBA in Retail2021 — 2023São Paulo, Brazil
- Cobasi - O shopping do seu animalMember of the Digital Acceleration Committee2021 — 2023São Paulo, Brazil
- ALLOSMember of the Innovation Advisory Committee2020 — 2023
- Grupo DimedMember of the Innovation Committee2021 — 2022Porto Alegre, Rio Grande do Sul, Brazil
- Arezzo&CoMember of the Digital Acceleration Working Group2021
- Casa do ConstrutorAdvisory Board Member2019 — 2021Rio Claro, São Paulo, Brazil
- GrandVision by FototicaMember of the Omnichannel Committee2019 — 2020Greater São Paulo Area
- SaraivaMember of the Strategy and Innovation Committee2017 — 2018
- GS&MD - Gouvêa de SouzaSenior Partner2000 — 2014Greater São Paulo Area
- CentropelliSales Manager1992 — 1994San Lazzaro di Savena - Bologna, Italia
Skills & more
Executive Advisory1Management Consulting42Marketing Strategy99International Business24Retail99Business Strategy99Sales Management18Consumer Insights8Business Planning87Competitive Analysis52Customer Insight11Market Research14
+12 more
Marketing ManagementMarket AnalysisE-commerceStart-upsBusiness IntelligenceNew Business DevelopmentSegmentationMarket PlanningStrategic PlanningPublic SpeakingStrategyManagement- Experienced Board Member Certification (CCA+ IBGC) — IBGC - Instituto Brasileiro de Governança Corporativa
From Alberto's professional profile.
Colleagues at HiPartners Capital&Work
Daniel Scattolon Becker
Investor at HiPartners Capital&Work
Eduardo Terra
Partner (Advisor) at HiPartners Capital&Work
Flavia Pini
Partner at HiPartners Capital&Work
German Quiroga
Partner (Advisor) at HiPartners Capital&Work
Ilmo Caldas
Associate at HiPartners Capital&Work
Seung Beom Kim
Partner at HiPartners Capital&Work
Walter Sabini Junior
Founder at HiPartners Capital&Work
Frequently asked questions
- Who is Alberto Serrentino?
- Founder of retail strategy boutique Varese Retail with over 30 years of retail and consumer experience and an international speaker at events including the NRF convention. Vice-president of SBVC and author of several books and articles. Listed as a Member Advisor.
- Where does Alberto Serrentino work?
- Alberto Serrentino is Partner at HiPartners Capital&Work.
































