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Ask Paula Parnes to introduce you to Alberto
You →Paula · together at Arezzo&Co (2021) →Alberto
Ask Jamie Chen to introduce you to Alberto
You →Jamie · together at btrvarese →Alberto
Ask Sam Okafor to introduce you to Alberto
You →Sam · together at GS&MD - Gouvêa de Souza →Alberto
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About
Founder of retail strategy boutique Varese Retail with over 30 years of retail and consumer experience and an international speaker at events including the NRF convention. Vice-president of SBVC and author of several books and articles. Listed as a Member Advisor.
Experience
- Varese RetailFounder, advisor, board member, speaker and authorcurrent2014 — presentGreater São Paulo Area
- Magazine LuizaMember of the Strategy Committeecurrent2025 — presentBrazil
- C&A BrasilMember of the Digital Acceleration Committeecurrent2020 — present
- BauduccoAdvisory Board Membercurrent2024 — presentBrazil
- VulcabrasBoard Membercurrent2025 — presentSão Paulo, Brazil
- TramontinaMember of the Retail Committeecurrent2025 — present
- HiPartners Capital&WorkBoard Membercurrent2021 — presentSão Paulo, Brazil
- btrvareseCo-Foundercurrent2015 — presentSão Paulo, Brazil
- FalabellaMember of the Innovation Commitee2024 — 2026Santiago Metropolitan Region, Chile
- GPAMember of the Innovation & Customer Experience Committee2023 — 2025
- Hapvida SaúdeBoard Member and Member of the Innovation, and Go to Market Committees2022 — 2025Brazil
- CNA Ensino de LinguasBoard Member and Member of the Innovation and Growth Committee2016 — 2025
- SBVC - Sociedade Brasileira de Varejo e ConsumoVice President and Board Member2014 — 2024
- MBA USP/EsalqProfessor of MBA in Retail2021 — 2023São Paulo, Brazil
- Cobasi - O shopping do seu animalMember of the Digital Acceleration Committee2021 — 2023São Paulo, Brazil
- ALLOSMember of the Innovation Advisory Committee2020 — 2023
- Grupo DimedMember of the Innovation Committee2021 — 2022Porto Alegre, Rio Grande do Sul, Brazil
- Arezzo&CoMember of the Digital Acceleration Working Group2021
- Casa do ConstrutorAdvisory Board Member2019 — 2021Rio Claro, São Paulo, Brazil
- GrandVision by FototicaMember of the Omnichannel Committee2019 — 2020Greater São Paulo Area
- SaraivaMember of the Strategy and Innovation Committee2017 — 2018
- GS&MD - Gouvêa de SouzaSenior Partner2000 — 2014Greater São Paulo Area
- CentropelliSales Manager1992 — 1994San Lazzaro di Savena - Bologna, Italia
Skills & more
+12 more
Marketing ManagementMarket AnalysisE-commerceStart-upsBusiness IntelligenceNew Business DevelopmentSegmentationMarket PlanningStrategic PlanningPublic SpeakingStrategyManagement- Experienced Board Member Certification (CCA+ IBGC) — IBGC - Instituto Brasileiro de Governança Corporativa
From Alberto's professional profile.
Colleagues at HiPartners Capital&Work
Frequently asked questions
- Who is Alberto Serrentino?
- Founder of retail strategy boutique Varese Retail with over 30 years of retail and consumer experience and an international speaker at events including the NRF convention. Vice-president of SBVC and author of several books and articles. Listed as a Member Advisor.
- Where does Alberto Serrentino work?
- Alberto Serrentino is Partner at HiPartners Capital&Work.

































