About
Founder of retail strategy boutique Varese Retail with over 30 years of retail and consumer experience and an international speaker at events including the NRF convention. Vice-president of SBVC and author of several books and articles. Listed as a Member Advisor.
Experience
- Varese RetailFounder, advisor, board member, speaker and authorcurrent2014 — presentGreater São Paulo Area
- Magazine LuizaMember of the Strategy Committeecurrent2025 — presentBrazil
- C&A BrasilMember of the Digital Acceleration Committeecurrent2020 — present
- BauduccoAdvisory Board Membercurrent2024 — presentBrazil
- VulcabrasBoard Membercurrent2025 — presentSão Paulo, Brazil
- TramontinaMember of the Retail Committeecurrent2025 — present
- HiPartners Capital&WorkBoard Membercurrent2021 — presentSão Paulo, Brazil
- btrvareseCo-Foundercurrent2015 — presentSão Paulo, Brazil
- FalabellaMember of the Innovation Commitee2024 — 2026Santiago Metropolitan Region, Chile
- GPAMember of the Innovation & Customer Experience Committee2023 — 2025
- Hapvida SaúdeBoard Member and Member of the Innovation, and Go to Market Committees2022 — 2025Brazil
- CNA Ensino de LinguasBoard Member and Member of the Innovation and Growth Committee2016 — 2025
- SBVC - Sociedade Brasileira de Varejo e ConsumoVice President and Board Member2014 — 2024
- MBA USP/EsalqProfessor of MBA in Retail2021 — 2023São Paulo, Brazil
- Cobasi - O shopping do seu animalMember of the Digital Acceleration Committee2021 — 2023São Paulo, Brazil
- ALLOSMember of the Innovation Advisory Committee2020 — 2023
- Grupo DimedMember of the Innovation Committee2021 — 2022Porto Alegre, Rio Grande do Sul, Brazil
- Arezzo&CoMember of the Digital Acceleration Working Group2021
- Casa do ConstrutorAdvisory Board Member2019 — 2021Rio Claro, São Paulo, Brazil
- GrandVision by FototicaMember of the Omnichannel Committee2019 — 2020Greater São Paulo Area
Skills & more
Executive Advisory1Management Consulting42Marketing Strategy99International Business24Retail99Business Strategy99Sales Management18Consumer Insights8Business Planning87Competitive Analysis52Customer Insight11Market Research14
+12 more
Marketing ManagementMarket AnalysisE-commerceStart-upsBusiness IntelligenceNew Business DevelopmentSegmentationMarket PlanningStrategic PlanningPublic SpeakingStrategyManagement- Experienced Board Member Certification (CCA+ IBGC) — IBGC - Instituto Brasileiro de Governança Corporativa
From Alberto's professional profile.
Colleagues at HiPartners Capital&Work
Bruno Wittmaack
Partner at HiPartners Capital&Work
Daniel Scattolon Becker
Investor at HiPartners Capital&Work
Eduardo Terra
Partner (Advisor) at HiPartners Capital&Work
Flavia Pini
Partner at HiPartners Capital&Work
German Quiroga
Partner (Advisor) at HiPartners Capital&Work
Ilmo Caldas
Associate at HiPartners Capital&Work
Seung Beom Kim
Partner at HiPartners Capital&Work
Walter Sabini Junior
Founder at HiPartners Capital&Work
Frequently asked questions
- Where does Alberto Serrentino work?
- Alberto Serrentino is Partner at HiPartners Capital&Work.
