/People

Colby Goff

Investor

Venture Partner at UP Partners

Santa Monica, California

Writes $100K – $5M checks · typically $1.5M

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Ask Jordan Qualls to introduce you to Colby

You →Jordan · together at UP Partners →Colby

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Experience

  1. Bancreek Capital Strategies, LLCSenior Advisorcurrent2026 — present
  2. Rustic Canyon Family of RestaurantsCo-Founder, General Partner, Board Membercurrent2005 — presentSanta Monica, CA
  3. UP.PartnersVenture Partner, UP Partnerscurrent2022 — presentSanta Monica, California, United States
  4. Bonito Coffee RoasterCFO2022 — 2023
  5. CloudKitchensFounding Team, Multiple Roles2016 — 2021
  6. CurbyFounding Team, CEO2013 — 2015Santa Monica
  7. Boingo WirelessFounding Team, SVP Strategy & Business Development2001 — 2012Westwood, CA
  8. eCompaniesDirector1999 — 2001Santa Monica
  9. Blackstone/McCarthy-Cook JVFinancial Analyst1997 — 1999

Skills & more

Start-ups38Strategic Partnerships48Mobile Devices23Venture Capital16Product Management14Direct Marketing7Entrepreneurship19Cross-functional Team Leadership1Product Marketing6Analytics6Mobile Technology5Business Strategy5
+8 moreBusiness DevelopmentFinancial ModelingMobile ApplicationsE-commerceGo-to-market StrategyCompetitive AnalysisSaaSStrategy

From Colby's professional profile.

Colleagues at UP Partners

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Investors connected to Colby in public investor directories — a warm-intro map.

Frequently asked questions

Who is Colby Goff?
Venture Partner at UP Partners
Where does Colby Goff work?
Colby Goff is Venture Partner at UP Partners.
What check size does Colby Goff write?
Colby Goff typically writes checks of $100K – $5M.
Where did Colby Goff go to school?
Colby Goff studied at Stanford University (Economics).

Same school

Shared employers