/People

Brian Bustamante-Nicholson

Investor

Partner at Greycroft · Board director at Nacho Eats Corp.

San Francisco Bay Area

Writes $5M – $50M checks · typically $25M

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About

Brian Bustamante-Nicholson is a Partner at Greycroft focused on consumer brands investing, working alongside Dana Settle and Katherine Power. His background spans consumer technology as well as traditional retail and consumer products, with a focus on digitally native and omnichannel brands across food and beverage, beauty, personal care, pet, and health and wellness. He has invested in a range of consumer packaged goods companies over his career.

Invests in

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Board director at Nacho Eats Corp.

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Experience

  1. GreycroftPartnercurrent2024 — presentLos Angeles, California, United States
  2. LatinxVCMember and Mentorcurrent2021 — present
  3. Jesse & Ben'sBoard Observercurrent2026 — present
  4. MERITInvestorcurrent2020 — present
  5. La Luz CenterBoard Member2019 — 2024Sonoma, CA
  6. MixlabBoard Observer2021 — 2023
  7. Beekeeper's NaturalsBoard Observer2019 — 2023
  8. Sonoma BrandsManaging Director2019 — 2023Sonoma
  9. Sonoma BrandsPrincipal2018Sonoma, CA
  10. Made by NachoBoard Member2021 — 2023New York City Metropolitan Area
  11. True BotanicalsBoard Member2018 — 2023San Francisco Bay Area
  12. VersedBoard Observer2019 — 2023Los Angeles, California, United States
  13. YumbleBoard Member2018 — 2022New York City Metropolitan Area
  14. HUM Nutrition IncBoard Observer2019 — 2022Los Angeles Metropolitan Area
  15. Milk BarBoard Observer2019 — 2021New York City Metropolitan Area
  16. IACVP M&A2016 — 2017New York
  17. The Black TuxBoard Member2015 — 2016Santa Monica, CA
  18. ReformationBoard Observer2015 — 2016Los Angeles Metropolitan Area
  19. Pond5Board Observer2014 — 2016Greater New York City Area
  20. Refinery29, Inc.Board Observer2013 — 2016New York City Metropolitan Area
  21. Stripes GroupGrowth Investor2011 — 2016New York, NY

Skills & more

Online Marketing6B2B eCommerce1SaaS10Mergers3Venture Capital20Growth Capital3IPO3Financial Services2E-commerce15Digital Media10Mobile Devices3Buyouts1
+6 moreSectorsFinancial TransactionsCorporate DevelopmentPrivate EquityBusiness DevelopmentMergers & Acquisitions

From Brian's professional profile.

Deals · 1

Nacho Eats Corp.Board seat

via Greycroft · filed Apr 2022 · $19M raise

Attribution from SEC filings, press coverage, and firm rosters.

Other disclosed investments

Investor

AvalineBachan'sBachan’sBeekeeper's NaturalsBeekeeper’s NaturalsHu ProductsJesse & BensMade by NachoMeritRefinery29ReformationThe Black TuxTrue BotanicalsVersedYumble

Sources: SEC Form D filings · curated public sources · the firm's website.

Colleagues at Greycroft

Network7

Investors connected to Brian in public investor directories — a warm-intro map.

Frequently asked questions

Who is Brian Bustamante-Nicholson?
Brian Bustamante-Nicholson is a Partner at Greycroft focused on consumer brands investing, working alongside Dana Settle and Katherine Power. His background spans consumer technology as well as traditional retail and consumer products, with a focus on digitally native and omnichannel brands across food and beverage, beauty, personal care, pet, and health and wellness. He has invested in a range of consumer packaged goods companies over his career.
Where does Brian Bustamante-Nicholson work?
Brian Bustamante-Nicholson is Partner at Greycroft and Board director at Nacho Eats Corp..
What does Brian Bustamante-Nicholson invest in?
Brian Bustamante-Nicholson invests in Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
What check size does Brian Bustamante-Nicholson write?
Brian Bustamante-Nicholson typically writes checks of $5M – $50M.
What boards does Brian Bustamante-Nicholson sit on?
Brian Bustamante-Nicholson holds tracked board seats at Nacho Eats Corp..
What companies has Brian Bustamante-Nicholson invested in?
Investments tracked here include Avaline, Bachan's, Bachan’s, Beekeeper's Naturals, Beekeeper’s Naturals, Hu Products, Jesse & Bens, Made by Nacho, Merit, Refinery29, Reformation, The Black Tux, and 3 more.
Where did Brian Bustamante-Nicholson go to school?
Brian Bustamante-Nicholson studied at Brown University (Bachelor of Arts, Political Science); Loyola High School of Los Angeles.

Same school

Shared employers