Fundraising Fox

Katherine Power

Investor

Partner at Greycroft

West Hollywood, California

Writes $100K – $5M checks · typically $2.5M

About

Katherine Power joined Greycroft in 2023 and leads early-stage consumer brands investments. A serial entrepreneur and CEO, she founded four consumer brands (Who What Wear, Versed, Avaline, MERIT) and has been recognized on lists including Fortune's 40 Under 40.

LinkedIn ↗

Invests in

ConsumerDirect to ConsumerFemTech

Experience

  1. MERIT BeautyFounder & Chairmancurrent2020 — presentLos Angeles, California, United States
  2. Avaline LTDCo-Founder, Board of Directorscurrent2018 — presentLos Angeles, California, United States
  3. GreycroftPartnercurrent2023 — presentLos Angeles, California, United States
  4. Sonoma BrandsOperating Partnercurrent2020 — present
  5. Baby2BabyAdvisorcurrent2018 — presentLos Angeles Metropolitan Area
  6. VersedFounder & Chairman2018 — 2026Los Angeles Metropolitan Area
  7. Clique BrandsCo-Founder & Executive Chairman2006 — 2022Los Angeles, CA
  8. HelloGiggles.com (acquired by Time Inc.)Advisor2014 — 2015Los Angeles Metropolitan Area
  9. Elle MagazineWest Coast Editor2004 — 2006
  10. Ellegirl MagazineWest Coast Editor2004 — 2006

Skills & more

Female Millennials2Content Strategy3Digital Strategy11Online Advertising3Native Content1Big DataEditorial9Fashion18Magazines7Social Media12Creative Direction3Shopping1
+11 moreE-commerceDigital MediaSocial NetworkingSocial Media MarketingTelevisionNew MediaBrand DevelopmentDigital MarketingBeauty IndustryPublishingBlogging

From Katherine's professional profile.

Shared employers

Also worked at Avaline LTD2

Dana SettleCo-Founder & Managing Partner at GreycroftThibault VanvincqInvestment Partner at Joyance Partners

Also worked at Baby2Baby1

Dana SettleCo-Founder & Managing Partner at Greycroft

Also worked at Versed2

Dana SettleCo-Founder & Managing Partner at GreycroftBrian Bustamante-NicholsonPartner at Greycroft

Also worked at Clique Brands3

Dana SettleCo-Founder & Managing Partner at GreycroftMark MullenCo-Founder and Managing Director at Bonfire VenturesKate MullingExecutive Advisory Board at NYU Innovation Venture Fund

Colleagues at Greycroft

Aaron Athanas
People Operations Associate at Greycroft
Adam Boutin
Partner at Greycroft
Addie Ewald
Investor at Greycroft
Alaina Hartley
Principal at Greycroft
Alex Constantinople
Chief Marketing Officer at Greycroft
Allison Beck
Head of Events & Foundation at Greycroft
Andrew Scott
Senior Finance Manager at Greycroft
Andrew Ying
Investor at Greycroft

Network1

Cristina Nuñez
Co-Founder & General Partner at True Beauty Ventures

Investors connected to Katherine in public investor directories — a warm-intro map.