Fundraising Fox
/People
Sign in

Katherine Power

InvestorFounder

Partner at Greycroft · Founder at Merit

West Hollywood, California

Writes $100K – $5M checks · typically $2.5M

FoundedMerit

Find your path to Katherine

Sign up to see every warm intro you have to Katherine

  • Paths you didn't know you had: your email and LinkedIn already hold routes to Katherine. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Sign up with GoogleAlready have an account? Log in

About

Katherine Power joined Greycroft in 2023 and leads early-stage consumer brands investments. A serial entrepreneur and CEO, she founded four consumer brands (Who What Wear, Versed, Avaline, MERIT) and has been recognized on lists including Fortune's 40 Under 40.

Invests in

ConsumerDirect to ConsumerFemTech

Founder at Merit

Intro paths

→

In turn, Katherine can intro founders to Merit's investors below.

Merit's investors · 9

Advancit CapitalBoston · $500K – $1M checksAndreessen HorowitzMenlo Park · $500K – $50M checks · since 2025Avenir Growth CapitalNew YorkBAM VenturesLos Angeles · $100K – $1M checksBlockchain CapitalSan Francisco · $25K – $200K checks · since 2025GFT VenturesPalo AltoGreycroftNew York · $100K – $5M checksLerer HippeauNew York · $500K – $2M checksSonoma Brands CapitalSonoma · $5M – $30M checks

Investments

Per curated public sources.

Colleagues at Greycroft

Aaron Athanas
People Operations Associate at Greycroft
Addie Ewald
Investor at Greycroft
Alan Patricof
Chairperson & Co-Founder at Primetime Partners
Alex Constantinople
Chief Marketing Officer at Greycroft
Allison Beck
Head of Events & Foundation at Greycroft
Andrew Scott
Senior Finance Manager at Greycroft
Andrew Ying
Investor at Greycroft
Ann Paulose
Senior Investor Relations Associate at Greycroft

Network1

Cristina Nuñez
Co-Founder & General Partner at True Beauty Ventures

Investors connected to Katherine in public investor directories — a warm-intro map.

Frequently asked questions

Who is Katherine Power?
Katherine Power joined Greycroft in 2023 and leads early-stage consumer brands investments. A serial entrepreneur and CEO, she founded four consumer brands (Who What Wear, Versed, Avaline, MERIT) and has been recognized on lists including Fortune's 40 Under 40.
Where does Katherine Power work?
Katherine Power is Founder of Merit and Partner at Greycroft.
What does Katherine Power invest in?
Katherine Power invests in Consumer, Direct to Consumer, FemTech.
What check size does Katherine Power write?
Katherine Power typically writes checks of $100K – $5M.
What companies did Katherine Power found?
Katherine Power founded Merit.
What companies has Katherine Power invested in?
Investments tracked here include Amicole, Biologica, Experiment, Mother Science.

Founder mafias

Avaline mafia2

Also came through, then founded or led a company.

Dana SettleBoard DirectorFounded Greycroft

Greycroft mafia2

Also came through, then founded or led a company.

Mohamed Eisimat MohamedInvestorFounded Smart Bricks

Merit mafia2

Also came through, then founded or led a company.

Dana SettleBoard ObserverFounded Greycroft

About this profile. Compiled from public sources — Greycroft's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights