Where does Katherine Power work?

Katherine Power is Founder of Merit and Partner at Greycroft.

What does Katherine Power invest in?

Katherine Power invests in Consumer, Direct to Consumer, FemTech.

What check size does Katherine Power write?

Katherine Power typically writes checks of $100K – $5M.

Katherine Power

InvestorFounder

Partner at Greycroft · Founder at Merit · Founder at Clique Brands

West Hollywood, California

Writes $100K – $5M checks · typically $2.5M

FoundedMerit

About

Katherine Power joined Greycroft in 2023 and leads early-stage consumer brands investments. A serial entrepreneur and CEO, she founded four consumer brands (Who What Wear, Versed, Avaline, MERIT) and has been recognized on lists including Fortune's 40 Under 40.

Invests in

ConsumerDirect to ConsumerFemTech

Founder at Merit

Intro paths

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In turn, Katherine can intro founders to Merit's investors below.

Merit's investors · 7

Advancit CapitalBoston · $500K – $1M checks Andreessen HorowitzMenlo Park · $500K – $50M checks · since 2025 Avenir Growth CapitalNew York BAM VenturesLos Angeles · $100K – $1M checks Blockchain CapitalSan Francisco · $25K – $200K checks · since 2025 GreycroftNew York · $100K – $5M checks Sonoma Brands CapitalSonoma · $5M – $30M checks

Founder at Clique Brands

Intro paths

→

In turn, Katherine can intro founders to Clique Brands's investors below.

Clique Brands's investors · 8

Advancit CapitalBoston · $500K – $1M checks BAM VenturesLos Angeles · $100K – $1M checks Bonfire VenturesLos Angeles · $2M – $4M checks GreycroftNew York · $100K – $5M checks Greycroft PartnersNew York HeadlineSan Francisco · $661K – $103M checks Rachel Zoe VenturesWest Hollywood WndrCoRedwood City · $100K – $10M checks

Co-founders at Clique Brands

Hillary Kerr

Experience

MERIT BeautyFounder & Chairmancurrent2020 — presentLos Angeles, California, United States
Avaline LTDCo-Founder, Board of Directorscurrent2018 — presentLos Angeles, California, United States
GreycroftPartnercurrent2023 — presentLos Angeles, California, United States
Sonoma BrandsOperating Partnercurrent2020 — present
Baby2BabyAdvisorcurrent2018 — presentLos Angeles Metropolitan Area
VersedFounder & Chairman2018 — 2026Los Angeles Metropolitan Area
Clique BrandsCo-Founder & Executive Chairman2006 — 2022Los Angeles, CA
HelloGiggles.com (acquired by Time Inc.)Advisor2014 — 2015Los Angeles Metropolitan Area
Elle MagazineWest Coast Editor2004 — 2006
Ellegirl MagazineWest Coast Editor2004 — 2006

Skills & more

Female Millennials2Content Strategy3Digital Strategy11Online Advertising3Native Content1Big DataEditorial9Fashion18Magazines7Social Media12Creative Direction3Shopping1

+11 more

E-commerceDigital MediaSocial NetworkingSocial Media MarketingTelevisionNew MediaBrand DevelopmentDigital MarketingBeauty IndustryPublishingBlogging

From Katherine's professional profile.

Colleagues at Greycroft

Aaron Athanas

People Operations Associate at Greycroft

Adam Boutin

Partner at Greycroft

Addie Ewald

Investor at Greycroft

Alaina Hartley

Principal at Greycroft

Alex Constantinople

Chief Marketing Officer at Greycroft

Allison Beck

Head of Events & Foundation at Greycroft

Andrew Scott

Senior Finance Manager at Greycroft

Andrew Ying

Investor at Greycroft

Network1

Cristina Nuñez

Co-Founder & General Partner at True Beauty Ventures

Investors connected to Katherine in public investor directories — a warm-intro map.

Frequently asked questions

Who is Katherine Power?: Katherine Power joined Greycroft in 2023 and leads early-stage consumer brands investments. A serial entrepreneur and CEO, she founded four consumer brands (Who What Wear, Versed, Avaline, MERIT) and has been recognized on lists including Fortune's 40 Under 40.
Where does Katherine Power work?: Katherine Power is Founder of Merit and Partner at Greycroft.
What does Katherine Power invest in?: Katherine Power invests in Consumer, Direct to Consumer, FemTech.
What check size does Katherine Power write?: Katherine Power typically writes checks of $100K – $5M.
What companies did Katherine Power found?: Katherine Power founded Merit.