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Ali Rose van Overbeke

Founder

Founder at Kadeya

Greater Chicago Area

FoundedKadeya

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You →Elizabeth · together at Brydge Club (2025–2026) →Ali

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You →Jamie · 2 people · together at XRC Labs →Ali

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You →Sam · 2 people · together at Parsons School of Design - The New School →Ali

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About

Ali Rose van Overbeke is Head of Growth at Kadeya, a company focused on microfactories for beverages, and previously founded and led Genusee, a sustainable eyewear brand producing recycled-plastic glasses in Flint, Michigan. She began her career in New York as a fashion designer and stylist, working with brands including Lane Bryant, Joe Fresh, Saks Fifth Avenue, and Condé Nast, and has spoken at venues such as the United Nations, the CFDA Education Summit, and Sustainable Brands. Based in Chicago, she also works as a brand, marketing, and creative consultant and was recognized on Crain's 40 Under 40.

Founder at Kadeya

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In turn, Ali can intro founders to Kadeya's investors below.

Kadeya's investors · 13

Chicago Early Growth Ventures (CEGV)ChicagoClocktower VenturesSanta Monica · $100K – $20M checksDipalo VenturesChicagoEvergreen Climate InnovationsChicagoGROOVE CAPITALMinneapolisHumans Of The InternetJosephine CollectiveChicago · $10K – $100K checksOxonian VenturesPalo AltoPS27 VenturesJacksonville · $250K – $1M checksREFASHIOND VenturesNew York · $25K checksSavia VenturesSantiagoSUPPLY CHANGE CAPITALChicago · $200K – $1M checks · since 2023TechstarsBoulder · $220K checks

Co-founders at Kadeya

MZManuela Zoninsein
Manuela Zoninsein

Experience

  1. KadeyaHead of Growthcurrent2025 — presentChicago, IL
  2. KadeyaDirector of Marketing2024 — 2025Chicago, IL
  3. KadeyaMarketing Consultant2023 — 2024Chicago, Illinois, United States
  4. Brydge ClubFounding Membercurrent2025 — present
  5. Joy & Ease StudioFractional CMO & Marketing Consultantcurrent2023 — presentChicago, Illinois, United States
  6. Parsons School of Design - The New SchoolAdjunct Professorcurrent2023 — presentNew York, United States
  7. GenuseeFounder & CEO2017 — 2023Flint, Michigan, United States
  8. Lane BryantAssociate Designer2016 — 2018New York, New York
  9. Council of Fashion Designers of America (CFDA)CFDA Elaine Gold Launch Pad Cohort 12017 — 2018Greater New York City Area
  10. XRC LabsCohort 4 Affiliate2017Greater New York City Area
  11. ALI ROSEFashion Designer2014 — 2017Greater New York City Area
  12. FreelanceFashion Stylist & Editor2013 — 2017Greater New York City Area
  13. Joe FreshAssistant Designer2016Greater New York City Area
  14. Parsons School of Design - The New SchoolFashion Designer : Mustang x Conde Nast Fellowship2014Greater New York City Area
  15. NordstromSeasonal Stylist2011 — 2014Clinton Township, Michigan, United States
  16. Christian SirianoFashion Design Intern2009 — 2010New York, New York, United States

Skills & more

Illustrator3Adobe Creative Suite4Photoshop3Microsoft Office2InDesign3Microsoft Excel2Adobe Photoshop2Management1Strategic Planning1Communication1Strategy1Marketing Strategy8
+12 moreBrand StrategyBusiness StrategyIntegrated MarketingConsumer ProductsBudget ManagementMarketing AnalyticsMarketing PresentationsBranding & IdentityDigital MarketingGo-to-Market StrategyBusiness PlanningE-Commerce

Languages English · French

From Ali's professional profile.

Frequently asked questions

Who is Ali Rose van Overbeke?
Ali Rose van Overbeke is Head of Growth at Kadeya, a company focused on microfactories for beverages, and previously founded and led Genusee, a sustainable eyewear brand producing recycled-plastic glasses in Flint, Michigan. She began her career in New York as a fashion designer and stylist, working with brands including Lane Bryant, Joe Fresh, Saks Fifth Avenue, and Condé Nast, and has spoken at venues such as the United Nations, the CFDA Education Summit, and Sustainable Brands. Based in Chicago, she also works as a brand, marketing, and creative consultant and was recognized on Crain's 40 Under 40.
Where does Ali Rose van Overbeke work?
Ali Rose van Overbeke is Founder of Kadeya.
What companies did Ali Rose van Overbeke found?
Ali Rose van Overbeke founded Kadeya.
Where did Ali Rose van Overbeke go to school?
Ali Rose van Overbeke studied at Parsons School of Design - The New School (Bachelor of Fine Arts (B.F.A.), Fashion/Apparel Design); Roeper School.

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