About
Ali Rose van Overbeke is Head of Growth at Kadeya, a company focused on microfactories for beverages, and previously founded and led Genusee, a sustainable eyewear brand producing recycled-plastic glasses in Flint, Michigan. She began her career in New York as a fashion designer and stylist, working with brands including Lane Bryant, Joe Fresh, Saks Fifth Avenue, and Condé Nast, and has spoken at venues such as the United Nations, the CFDA Education Summit, and Sustainable Brands. Based in Chicago, she also works as a brand, marketing, and creative consultant and was recognized on Crain's 40 Under 40.
Founder at Kadeya
Intro paths
In turn, Ali can intro founders to Kadeya's investors below.
Kadeya's investors · 11
Co-founders at Kadeya

Experience
- KadeyaHead of Growthcurrent2025 — presentChicago, IL
- KadeyaDirector of Marketing2024 — 2025Chicago, IL
- KadeyaMarketing Consultant2023 — 2024Chicago, Illinois, United States
- Brydge ClubFounding Membercurrent2025 — present
- Joy & Ease StudioFractional CMO & Marketing Consultantcurrent2023 — presentChicago, Illinois, United States
- Parsons School of Design - The New SchoolAdjunct Professorcurrent2023 — presentNew York, United States
- GenuseeFounder & CEO2017 — 2023Flint, Michigan, United States
- Lane BryantAssociate Designer2016 — 2018New York, New York
- Council of Fashion Designers of America (CFDA)CFDA Elaine Gold Launch Pad Cohort 12017 — 2018Greater New York City Area
- XRC LabsCohort 4 Affiliate2017Greater New York City Area
- ALI ROSEFashion Designer2014 — 2017Greater New York City Area
- FreelanceFashion Stylist & Editor2013 — 2017Greater New York City Area
- Joe FreshAssistant Designer2016Greater New York City Area
- Parsons School of Design - The New SchoolFashion Designer : Mustang x Conde Nast Fellowship2014Greater New York City Area
- NordstromSeasonal Stylist2011 — 2014Clinton Township, Michigan, United States
- Christian SirianoFashion Design Intern2009 — 2010New York, New York, United States
Skills & more
+12 more
Brand StrategyBusiness StrategyIntegrated MarketingConsumer ProductsBudget ManagementMarketing AnalyticsMarketing PresentationsBranding & IdentityDigital MarketingGo-to-Market StrategyBusiness PlanningE-CommerceLanguages English · French
From Ali's professional profile.
Frequently asked questions
- Who is Ali Rose van Overbeke?
- Ali Rose van Overbeke is Head of Growth at Kadeya, a company focused on microfactories for beverages, and previously founded and led Genusee, a sustainable eyewear brand producing recycled-plastic glasses in Flint, Michigan. She began her career in New York as a fashion designer and stylist, working with brands including Lane Bryant, Joe Fresh, Saks Fifth Avenue, and Condé Nast, and has spoken at venues such as the United Nations, the CFDA Education Summit, and Sustainable Brands. Based in Chicago, she also works as a brand, marketing, and creative consultant and was recognized on Crain's 40 Under 40.
- Where does Ali Rose van Overbeke work?
- Ali Rose van Overbeke is Founder of Kadeya.
- What companies did Ali Rose van Overbeke found?
- Ali Rose van Overbeke founded Kadeya.
- Where did Ali Rose van Overbeke go to school?
- Ali Rose van Overbeke studied at Parsons School of Design - The New School (Bachelor of Fine Arts (B.F.A.), Fashion/Apparel Design); Roeper School.
Same school
Also attended Parsons School of Design - The New School35
+ 29 more
Shared employers
Also worked at Parsons School of Design - The New School9
+ 3 more
Also worked at Lane Bryant1
Also worked at XRC Labs23
+ 17 more






















