Fundraising Fox
Diana Melencio
InvestorGeneral Partner, Brand Capital Fund at XRC
New York, New York
Writes $1M – $5M checks · typically $3M
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About
Diana Melencio is the Founder and Managing Partner of XRC Ventures, a specialist venture fund focused on the consumer and retail sectors that has made over 140 investments and manages $55M+ in AUM. The fund backs early-stage consumer and retail startups, leveraging deep corporate relationships to provide distribution and preferential deal terms. She frequently appears in the media, including on Bloomberg TV, commenting on trends such as AI's impact on consumer brands, the GLP-1 economy, and the fragrance market. XRC has built a portfolio of 85+ companies across health, beauty, retail tech, and consumer goods.
Contact· published on Diana's own website
Beyond investing
- Founded
- Founded XRC Ventures, where she serves as Managing Partner.
From Diana's own website — common ground for a warm intro.
Deals · 1
HomefieldapparelBoard seat
via XRC · filed Jul 2025 · $6M raise
Attribution from SEC filings, press coverage, and firm rosters.
Other disclosed investments
Investor
123 Baby BoxAdrichAshFINDMINENaked Sundaysradd.RecurateReflekt MeReturnity InnovationsSocalytixSweet ChameleonTelepersonThe Lobby
Sources: SEC Form D filings · curated public sources.
Podcasts & interviews
featuring Diana MelencioDiana Melencio on Bloomberg TV - May 27, 2026
XRC Ventures
Pano Anthos on Bloomberg TV - January 20, 2026
XRC Ventures
Diana Melencio on Bloomberg TV - October 2025
XRC Ventures
Colleagues at XRC
Network8
Investors connected to Diana in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Diana Melencio?
- Diana Melencio is the Founder and Managing Partner of XRC Ventures, a specialist venture fund focused on the consumer and retail sectors that has made over 140 investments and manages $55M+ in AUM. The fund backs early-stage consumer and retail startups, leveraging deep corporate relationships to provide distribution and preferential deal terms. She frequently appears in the media, including on Bloomberg TV, commenting on trends such as AI's impact on consumer brands, the GLP-1 economy, and the fragrance market. XRC has built a portfolio of 85+ companies across health, beauty, retail tech, and consumer goods.
- Where does Diana Melencio work?
- Diana Melencio is General Partner, Brand Capital Fund at XRC.
- What check size does Diana Melencio write?
- Diana Melencio typically writes checks of $1M – $5M.
- What boards does Diana Melencio sit on?
- Diana Melencio holds tracked board seats at Homefieldapparel.
- What companies has Diana Melencio invested in?
- Investments tracked here include 123 Baby Box, Adrich, Ash, FINDMINE, Naked Sundays, radd., Recurate, Reflekt Me, Returnity Innovations, Socalytix, Sweet Chameleon, Teleperson, and 1 more.
- What podcasts and interviews feature Diana Melencio?
- Tracked appearances include "Diana Melencio on Bloomberg TV - May 27, 2026", "Pano Anthos on Bloomberg TV - January 20, 2026", "Diana Melencio on Bloomberg TV - October 2025".
About this profile. Compiled from public sources — XRC's own website, regulatory filings, press coverage and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights