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Diana Melencio

Investor

Partner at XRC · Board director at Homefieldapparel

New York, New York

Writes $1M – $5M checks · typically $3M

Find your path to Diana

29 people in our graph share verified history with Diana — schools, employers, funds. One of them is your warm intro.

Kayla HinderscheidunlockedDiana: together at RS Investments (2008)
×2Diana: together at RS Investments
×9Diana: together at XRC

About

Diana Melencio is the Founder and Managing Partner of XRC Ventures, a specialist venture fund focused on the consumer and retail sectors that has made over 140 investments and manages $55M+ in AUM. The fund backs early-stage consumer and retail startups, leveraging deep corporate relationships to provide distribution and preferential deal terms. She frequently appears in the media, including on Bloomberg TV, commenting on trends such as AI's impact on consumer brands, the GLP-1 economy, and the fragrance market. XRC has built a portfolio of 85+ companies across health, beauty, retail tech, and consumer goods.

Contact· published on Diana's own website

Beyond investing

Founded
Founded XRC Ventures, where she serves as Managing Partner.

From Diana's own website — common ground for a warm intro.

Board director at Homefieldapparel

Intro paths

→

In turn, Diana can intro founders to Homefieldapparel's investors below.

Homefieldapparel's investors · 2

IU VenturesBloomingtonXRCNew York · $200K – $300K checks · since 2025

Co-founders at Homefieldapparel

CHConnor Hitchcock
Connor HitchcockExecutive Officer, Director

Experience

  1. XRC VenturesGeneral Partnercurrent2021 — presentNew York City Metropolitan Area
  2. WISE Ventures, LLCInvestor2018 — 2020Greater New York City Area
  3. QUINNCo-Founder & COO2015 — 2017New York, New York
  4. OKMYOUTFIT, IncCo-Founder & COO2013 — 2015Greater New York City Area
  5. Cramer Rosenthal McGlynn, LLCHealthcare, Retail, and Consumer Investments2010 — 2013New York, New York
  6. Chelsea CapitalGrowth Equity Investments2008 — 2009New York, New York
  7. Morgan Keegan & CompanyEquity Research, Specialty Retail2008New York, New York
  8. RS InvestmentsGrowth Equity Group2006 — 2008San Francisco, California

Skills & more

Executive ManagementInvestments36Start-ups1Venture Capital1Financial Modeling29Entrepreneurship12Analysis11Due Diligence9Financial Analysis6Finance6Competitive Analysis5Research4
+6 moreValuationForecastingInvestment ManagementBusiness DevelopmentData AnalysisStrategic Partnerships

From Diana's professional profile.

Deals · 1

HomefieldapparelBoard seat

via XRC · filed Jul 2025 · $6M raise

Attribution from SEC filings, press coverage, and firm rosters.

Other disclosed investments

Investor

123 Baby BoxAdrichAshFINDMINENaked Sundaysradd.RecurateReflekt MeReturnity InnovationsSocalytixSweet ChameleonTelepersonThe Lobby

Sources: SEC Form D filings · curated public sources.

Podcasts & interviews

featuring Diana Melencio

Diana Melencio on Bloomberg TV - May 27, 2026

XRC Ventures

Pano Anthos on Bloomberg TV - January 20, 2026

XRC Ventures

Diana Melencio on Bloomberg TV - October 2025

XRC Ventures

Colleagues at XRC

Al Sambar
Senior Advisor and Venture Partner at XRC
Amanda Bell
VP of Public Relations at XRC
Andrew Ross
Senior Advisor and Venture Partner at XRC
Dan Bulteel
Marketing executive for companies such as WPP, adidas, TikTok/ByteDance, & Build A Rocket Boy at XRC
Daphne Carmeli
Founder, Entrepreneur, CEO, Angel Investor, Philanthropist, Advisor and Board Member at XRC
Ed Baklor
Executive leader in guest experience & hospitality at XRC
James Eisenstein
Co-Founder, Chairman and Chief Executive Officer of Grupo TorreSur at XRC
Jodi Goldstein
Innovation leader, board member, founder & investor, Co-Founder of Harvard Innovation Labs at XRC

Network7

Al SambarScout
Senior Advisor and Venture Partner at XRC
Shana FisherScout
Managing Partner at Third Kind Venture Capital
Zach Bratun-GlennonScout
General Partner at Gradient Ventures
Andrew Ross
Senior Advisor and Venture Partner at XRC
Dorothy Sumption
Head of Investor Relations at 137 Ventures
Kelly Chen
Investor, Brand Capital Fund at XRC
Pano Anthos
Founder of XRC Ventures, an early-stage venture firm investing in the future of retail and commerce

Investors connected to Diana in public investor directories — a warm-intro map.

Frequently asked questions

Who is Diana Melencio?
Diana Melencio is the Founder and Managing Partner of XRC Ventures, a specialist venture fund focused on the consumer and retail sectors that has made over 140 investments and manages $55M+ in AUM. The fund backs early-stage consumer and retail startups, leveraging deep corporate relationships to provide distribution and preferential deal terms. She frequently appears in the media, including on Bloomberg TV, commenting on trends such as AI's impact on consumer brands, the GLP-1 economy, and the fragrance market. XRC has built a portfolio of 85+ companies across health, beauty, retail tech, and consumer goods.
Where does Diana Melencio work?
Diana Melencio is Partner at XRC and Board director at Homefieldapparel.
What check size does Diana Melencio write?
Diana Melencio typically writes checks of $1M – $5M.
What boards does Diana Melencio sit on?
Diana Melencio holds tracked board seats at Homefieldapparel.
What companies has Diana Melencio invested in?
Investments tracked here include 123 Baby Box, Adrich, Ash, FINDMINE, Naked Sundays, radd., Recurate, Reflekt Me, Returnity Innovations, Socalytix, Sweet Chameleon, Teleperson, and 1 more.
What podcasts and interviews feature Diana Melencio?
Tracked appearances include "Diana Melencio on Bloomberg TV - May 27, 2026", "Pano Anthos on Bloomberg TV - January 20, 2026", "Diana Melencio on Bloomberg TV - October 2025".

Shared employers