About
Alex Petrov is the founder and CEO of Vive, a technology start-up based in San Francisco. He previously served as CEO of Yes Health, a diabetes-prevention platform using AI coaching that worked with clients including Blue Cross Blue Shield, and held leadership roles at PayPal, Safeway subsidiary Lucerne Foods, and Nestlé. Petrov began his career as a NATO paratrooper, holds an MBA from UCLA, and lives in the Bay Area.
Founder at Yes Health
Experience
- ViveFounder & CEOcurrent2025 — presentSan Francisco Bay Area
- New VenturesEntrepreneur2024 — 2025San Francisco Bay Area
- Yes HealthFounder and CEO2013 — 2023San Francisco Bay Area
- WyshMeSenior Advisor2013 — 2022Redwood City, California
- PayPalVice President Retail Marketing2012 — 2013San Jose, California
- Safeway Inc.Vice President Consumer Brands2010 — 2012Pleasanton, California
- Safeway Inc.President Lucerne Foods Inc.2005 — 2010Pleasanton, California
- The Organic CenterMember Board of Directors2008 — 2012Boulder, Colorado
- PNVGPresident2001 — 2005San Francisco Bay Area
- NestleBrand Management1985 — 2000Glendale, California
Skills & more
Strategy45Public Speaking7Leadership20Management11Strategic Planning13Business OwnershipStart-up VenturesEntrepreneurshipStrategic PartnershipsHigh Performance Teams9Joint Ventures10Customer Insight23
+12 more
Consumer ProductsBrand ManagementRetailFMCGMarketing StrategyProduct MarketingPackagingProduct ManagementTrade MarketingGroceryMarketingProduct DevelopmentFrom Alex's professional profile.
Frequently asked questions
- Who is Alex Petrov?
- Alex Petrov is the founder and CEO of Vive, a technology start-up based in San Francisco. He previously served as CEO of Yes Health, a diabetes-prevention platform using AI coaching that worked with clients including Blue Cross Blue Shield, and held leadership roles at PayPal, Safeway subsidiary Lucerne Foods, and Nestlé. Petrov began his career as a NATO paratrooper, holds an MBA from UCLA, and lives in the Bay Area.
- Where does Alex Petrov work?
- Alex Petrov is Founder of Yes Health.
- What companies did Alex Petrov found?
- Alex Petrov founded Yes Health.
- Where did Alex Petrov go to school?
- Alex Petrov studied at UCLA (Master's degree, Business Administration and Management); UCLA Anderson School of Management (Master of Business Administration, Business Administration and Management).
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