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Aila Morin

Executive at Merit

United States

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Ask Katherine Power to introduce you to Aila

You →Katherine · together at Avaline (2024–2026) →Aila

Ask Jamie Chen to introduce you to Aila

You →Jamie · 4 people · together at Merit →Aila

Ask Sam Okafor to introduce you to Aila

You →Sam · 2 people · together at Avaline →Aila

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About

Aila Morin is the founding Chief Marketing Officer at MERIT, a beauty brand spanning cosmetics, skincare, and fragrance, where she leads creative, product development, marketing, digital, and retail experience strategy. By its fifth year, the brand reached over $200M in sales with a 50/50 omni-channel split and became a bestseller at Sephora. Prior to MERIT, Morin led marketing at Mejuri, launching the "Diamonds for your damn self" campaign and expanding the brand into more than 30 countries.

Executive at Merit

Intro paths

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In turn, Aila can intro founders to Merit's investors below.

Merit's investors · 9

Advancit CapitalBoston · $500K – $1M checksAndreessen HorowitzMenlo Park · $500K – $50M checks · since 2025Avenir Growth CapitalNew YorkBAM VenturesLos Angeles · $100K – $1M checksBlockchain CapitalSan Francisco · $25K – $200K checks · since 2025GFT VenturesPalo AltoGreycroftNew York · $100K – $5M checksLerer HippeauNew York · $500K – $2M checksSonoma Brands CapitalSonoma · $5M – $30M checks

Co-founders at Merit

KPKatherine Power
Katherine PowerFounder

Experience

  1. MERITFounding Chief Marketing Officercurrent2023 — presentLos Angeles, California, United States
  2. MERITSenior Vice President2022 — 2023New York, New York, United States
  3. MERITVice President2020 — 2022Los Angeles, California, United States
  4. Avaline WineAdvisorcurrent2024 — presentLos Angeles, California, United States
  5. VersedAdvisor2020 — 2025New York, New York, United States
  6. MejuriDirector Of Marketing and GTM2016 — 2020Toronto, Ontario, Canada
  7. MEZZIDirector of Marketing2016Vancouver, British Columbia, Canada
  8. Snug Vest (by Wearable Therapeutics Inc.)Head of Business to Consumer Marketing2015 — 2016Vancouver, British Columbia, Canada

Skills & more

Public Speaking2Team Management1StrategyWritingManagement1Strategic PlanningLeadership1Marketing13Social Media7Marketing Strategy6Public Relations1Marketing Communications
+12 moreOnline MarketingOnline AdvertisingBrand DevelopmentBrand ManagementBranding & IdentityVisual CommunicationInfluencer MarketingSocial Media MarketingAdvertisingEmail MarketingBloggingSchedule Development

Languages English · French

From Aila's professional profile.

Frequently asked questions

Who is Aila Morin?
Aila Morin is the founding Chief Marketing Officer at MERIT, a beauty brand spanning cosmetics, skincare, and fragrance, where she leads creative, product development, marketing, digital, and retail experience strategy. By its fifth year, the brand reached over $200M in sales with a 50/50 omni-channel split and became a bestseller at Sephora. Prior to MERIT, Morin led marketing at Mejuri, launching the "Diamonds for your damn self" campaign and expanding the brand into more than 30 countries.
Where did Aila Morin go to school?
Aila Morin studied at The University of British Columbia (Bachelor of Arts (BA), Sociology); University of Toronto (Bachelor of Arts (B.A.), International Relations & Economics); Bouchereau Lingua Québec (Diploma in French Studies, French Language and Literature).

Same school

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