Find your path to Aila
999 people in our graph share verified history with Aila — schools, employers, funds. One of them is your warm intro.
Dana SettleunlockedAila: together at Versed (2020–2025)
×2Aila: together at Versed
×8Aila: together at University of Toronto
Aila: together at University of British Columbia
About
Aila Morin is the founding Chief Marketing Officer at MERIT, a beauty brand spanning cosmetics, skincare, and fragrance, where she leads creative, product development, marketing, digital, and retail experience strategy. By its fifth year, the brand reached over $200M in sales with a 50/50 omni-channel split and became a bestseller at Sephora. Prior to MERIT, Morin led marketing at Mejuri, launching the "Diamonds for your damn self" campaign and expanding the brand into more than 30 countries.
Founder at Merit
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In turn, Aila can intro founders to Merit's investors below.
Merit's investors · 7
Advancit CapitalBoston · $500K – $1M checksAndreessen HorowitzMenlo Park · $500K – $50M checks · since 2025Avenir Growth CapitalNew YorkBAM VenturesLos Angeles · $100K – $1M checksBlockchain CapitalSan Francisco · $25K – $200K checks · since 2025GreycroftNew York · $100K – $5M checksSonoma Brands CapitalSonoma · $5M – $30M checks
Co-founders at Merit
KP
Katherine PowerFounder
Experience
- MERITFounding Chief Marketing Officercurrent2023 — presentLos Angeles, California, United States
- MERITSenior Vice President2022 — 2023New York, New York, United States
- MERITVice President2020 — 2022Los Angeles, California, United States
- Avaline WineAdvisorcurrent2024 — presentLos Angeles, California, United States
- VersedAdvisor2020 — 2025New York, New York, United States
- MejuriDirector Of Marketing and GTM2016 — 2020Toronto, Ontario, Canada
- MEZZIDirector of Marketing2016Vancouver, British Columbia, Canada
- Snug Vest (by Wearable Therapeutics Inc.)Head of Business to Consumer Marketing2015 — 2016Vancouver, British Columbia, Canada
Skills & more
Public Speaking2Team Management1StrategyWritingManagement1Strategic PlanningLeadership1Marketing13Social Media7Marketing Strategy6Public Relations1Marketing Communications
+12 more
Online MarketingOnline AdvertisingBrand DevelopmentBrand ManagementBranding & IdentityVisual CommunicationInfluencer MarketingSocial Media MarketingAdvertisingEmail MarketingBloggingSchedule DevelopmentLanguages English · French
From Aila's professional profile.
Frequently asked questions
- Who is Aila Morin?
- Aila Morin is the founding Chief Marketing Officer at MERIT, a beauty brand spanning cosmetics, skincare, and fragrance, where she leads creative, product development, marketing, digital, and retail experience strategy. By its fifth year, the brand reached over $200M in sales with a 50/50 omni-channel split and became a bestseller at Sephora. Prior to MERIT, Morin led marketing at Mejuri, launching the "Diamonds for your damn self" campaign and expanding the brand into more than 30 countries.
- Where did Aila Morin go to school?
- Aila Morin studied at The University of British Columbia (Bachelor of Arts (BA), Sociology); University of Toronto (Bachelor of Arts (B.A.), International Relations & Economics); Bouchereau Lingua Québec (Diploma in French Studies, French Language and Literature).
Same school
Also attended The University of British Columbia445
Joan MirallesHead of Administration & Valuation at Inveready Technology Investment GroupZack GrimmerInvestor at IVP (Institutional Venture Partners)Rares CrisanInvestor at Notable CapitalMarianne WuVenture Partner at Congruent VenturesBrendan BakerPartner at Rackhouse Venture Management LpAli KashaniVenture Partner at Think+ Ventures Management, Llc
+ 439 more
Also attended University of Toronto590
Ilya SutskeverCo-founder of OpenAI; co-founder & CEO of Safe SuperintelligenceNick FrosstCo-founder of CohereYasmin RazaviInvestor at Spark CapitalImran BashirFounding Partner, Chief Operating Officer at Extreme Venture PartnersKarim GillaniGeneral Partner at Luge CapitalAndrew MiklasGeneral Partner at Y Combinator
+ 584 more
