Mavenoid
Stockholm, SE · Founded 2017 · 64 employees on LinkedIn · 4 known investors
Mavenoid develops AI-powered customer support automation for product companies that handles technical support inquiries beyond chatbot capability. The platform serves consumer electronics and industrial equipment manufacturers seeking to automate repairs and support.
Also known as Mavenoid AB
Founders & leadership
Mavenoid was founded in 2017 by Shahan Lilja and Shan Lilja.

Investors · 4
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AJun 2025Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Mavenoid is a Swedish software company that builds AI-based automation for technical product support. Its stated focus is problems that are too complex for chatbots yet too simple to require a live agent, addressed with an AI engine designed to understand how physical products and devices are manufactured, maintained, and described by users. The platform is used by product brands to automate support across categories ranging from consumer electronics and home appliances to micro-mobility and heavy industrial equipment, with a stated emphasis on repairing products rather than replacing them.
The product line is organized into three main surfaces managed on one platform: Voice Assist, which applies AI routing and context-aware self-service to call center operations; Dynamic Help Center, which converts static help articles into AI-generated answers surfaced in search results; and Virtual Assistant, an embedded assistant for storefronts, portals, product pages, and apps covering product selection, troubleshooting, warranty claims, installation, and proactive IoT support. Supporting capabilities include model-specific routing, step-by-step visual instructions, product identification by scanning a product label (Vision Assist), spare-part and product recommendations connected to eCommerce systems for stock, price, and add-to-cart, handover to live agents with full conversation history, analytics, and a no-code builder. Earlier capabilities described by the company include structured multiple-choice diagnostic questioning, live support with interactive video calling, GPT-3-based autogeneration of support models and content, AI retrieval from existing documents, and intent recognition for free-text search.
Mavenoid markets to consumer companies, industrial companies, medical device makers, and retailers. For medical devices it states that it works only with device data and not patient data, and lists HIPAA, SOC 2, ISO 27001, and GDPR among its data-handling and security commitments.
Founding story
Co-founders Shahan Lilja and Gintautas (Gintas) Miliauskas, both former Palantir employees, developed the idea for an industrial troubleshooting product after leaving Palantir. The first version used a diagnosis engine spun off from the Swedish Institute of Computer Science (SICS), which the company later rewrote entirely but credited with accelerating time to market and providing early credibility and references, including customers such as Scania from the SICS network. Lilja has described the motivation as frustration with support experiences for hardware products, and states that he and Miliauskas started Mavenoid in 2017 with the goal of making hardware products work.
Business model
Mavenoid sells a business-to-business support automation platform to companies that make or sell physical products, positioned as enterprise-scale software configurable by customer teams through a no-code builder without external consultants. It integrates with customer systems including CCaaS platforms, CRM, PIM, ERP and IoT systems, and with support tools such as Zendesk, Salesforce and Zapier, and can operate standalone or plug into existing support technology stacks.
▸Full profile — market position, technology, go-to-market, history
Market position
Mavenoid positions itself as an AI agent for product support that measures resolution rather than deflection, claiming the highest resolution rate in head-to-head tests and the ability to handle technical issues that generic conversational AI and chatbots cannot. Investor Peter Duffy of Smedvig Capital described the company as having built a machine-learning-led product addressing the technically complex problem of troubleshooting hardware goods. The company references a Forrester report on its site.
Technology
Mavenoid states it developed an in-house AI engine and proprietary natural language understanding trained to understand how products and devices work, function and are discussed, enabling troubleshooting in customers' own words. The system combines voice, text, images and video, generates answers for routine requests while serving human-written step-by-step guides for complex tasks, performs intent recognition on free-text search, retrieves and converts existing documents such as manuals into support content, and syncs content from sources including Zendesk, Salesforce and websites. Vision Assist identifies products from a scan of a product label. Earlier versions used a structured multiple-choice diagnostic engine originally spun off from the Swedish Institute of Computer Science.
Go-to-market
Brands and manufacturers of physical technology products, including consumer electronics, home appliances, micro-mobility, medical devices and heavy industrial machinery, plus retailers; buyers are support, customer experience and service organizations. Named customers and references include Husqvarna Group, Frontpoint, Jabra, Medion and Scania.
History
Founded by two former Palantir employees, with tech.eu reporting the company as founded in 2016 and launched in 2017, and other coverage and the company itself citing 2017 as the founding year. Mavenoid raised $1.9 million led by Point Nine Capital in October 2018, with Christoph Janz of Point Nine and Staffan Helgesson of Creandum joining the board. The company first launched a self-service product, then added live support with interactive video calling during the COVID-19 lockdowns, followed by content automation using GPT-3, AI retrieval, intent recognition, deep integrations with Zendesk, Salesforce and Zapier, and the Mavenoid Copilot browser extension. In August 2022 it announced a $30 million Series B led by Smedvig Capital. Gintautas Miliauskas is listed as CEO on the company's about page, while 2022 coverage identified Shahan Lilja as co-founder and CEO.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Mavenoid went on to found or lead other companies.
Competitors · 6
by search overlapCompanies competing with Mavenoid for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 8
primary sources listed
- Mavenoidmavenoid.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mavenoid do?
- Mavenoid is a Stockholm-based AI platform that automates technical product support for hardware and device brands.
- Who founded Mavenoid?
- Mavenoid was founded by Shahan Lilja, Shan Lilja in 2017.
- Who are Mavenoid's investors?
- Mavenoid's investors include Mosaic Ventures, NordicNinja, Point Nine, Creandum.
- Where is Mavenoid headquartered?
- Mavenoid is headquartered in Stockholm, SE.





