Ourside

Ourside is a fragrance house headquartered in New York City that blends and hand-pours perfumes in small batches in the Bronx. The brand positions its products for people who grew up between two countries, languages and homes and who did not see themselves represented in mainstream perfume retail, framing each scent as a world a wearer can carry rather than a conventional signature fragrance.

The core line consists of three eau de parfum scents: Moon Dust (fresh, citrusy and earthy; described with grapefruit, peppermint and palo santo notes and evoking a desert), Of Our Own (woody, smokey and berry; evoking a bonfire on dewy grass) and Nostalgia (floral, creamy and woody; evoking a moonlit shore). Each is offered in a 50 mL spray at $196 and a 10 mL rollerball at $79, with a $35 Discovery Kit containing 2 mL of each scent. The company also sells adjacent items including a Woodland Wonder room spray ($59.99), a branded keychain ($9.99), a limited-edition embroidered hat ($29) and gift cards from $30, plus bundles such as a Roll With It Trio and a full-and-mini pairing.

Products are described as clean, vegan, cruelty-free and Leaping Bunny certified, made in the USA and bottled in glass sourced from Italy. The company states that each fragrance takes months of testing, with raw materials scrapped and reworked before release.

Founding story

The founder, identified on the company site as Keta, describes growing up between two worlds and building a fragrance world in response to not seeing herself represented in the perfume aisle. The site references a first tester batch produced during the COVID period and shows the founder working with the brand's perfumer, Darryl.

Business model

Direct-to-consumer e-commerce: Ourside sells its own branded fragrances and accessories through its Shopify-based online store, with customer accounts, bundles and free shipping on orders over $100.

Product sales of eau de parfum in 50 mL ($196) and 10 mL rollerball ($79) formats, a $35 discovery kit, bundles, a room spray, branded merchandise and gift cards.

Traction

Three core scents are on sale, with the Of Our Own eau de parfum listed as sold out in both the 50 mL and 10 mL sizes. The brand references award-winning scents and inclusion in a list of top 25 indie brands under $10M.