Primary Venture Partners — 2021 Investments
5 investments dated 2021 · listed companies and verified rows first · show all
alma provides IT-focused project management services, defining project goals and milestones with clients and delivering tailored solutions through a single point of contact.
Enterprise SoftwareSaaS
Co-investorsCathay InnovationBoxGroupInsight PartnersOptum VenturesRainfall VenturesSound Ventures+2 more
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Richard Harris(Founder)inJoel Goldman(Founder)inDamon Tassone(Founder)
BoardShehzad Khan(Founder)in
Co-investorsBloomberg BetaGood FriendsHabitat PartnersImaginary Venture CapitalInterlock PartnersInterplay Ventures Early Stage Management Llc+4 more
Orum offers an AI-powered dialing and coaching platform that helps sales development teams run cold calling as a system, maximizing live conversations by detecting who answered first, optimizing connect rates, and providing coaching insights.
AI & Machine LearningSaaSSales TechSan Francisco, US
Karthik Viswanathan(Executive Officer, Director)inJason Dorfman(Executive Officer, Director)in
BoardAyush Sood(Director)
Co-investorsCanapi VenturesCraft VenturesHomebrewInspired CapitalUnusual VenturesAbstract Ventures+20 more
Spark Advisors provides a technology platform and back-office support for independent Medicare insurance brokers, covering quoting, enrollment, customer service, contracting, commissions, and reporting.
Enterprise SoftwareHealthtechInsurTechSaaS
Byron Edwards(Founder)in
Co-investorsAmerican Family VenturesVIEWPOINT VENTURESVine VenturesPrimary VenturesVine Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.






















