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Conscious Venture Lab

Baltimore · Pre-Seed–Seed · 1 people tracked

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Investment thesis

Novella Center believes that investing in underestimated and diverse entrepreneurs who apply stakeholder theory and conscious capitalism principles creates both societal and financial value. The organization supports founders building companies at the intersection of profit and purpose, emphasizing how a stakeholder-focused business model can generate generational wealth while advancing economic justice and equity in historically excluded communities.

Invests inSector Agnostic

Source: firm website, verified Jul 17, 2026.

Stage
Pre-Seed–Seed
HQ
Baltimore, US
Leads rounds
Follows
Founded
2013

Team · 1 people

from the firm's website
Jeff Cherry· Founderin

Serial entrepreneur, venture capitalist, and investor with over 37 years of experience. Founded seven companies with three successful exits, was named Inc. 500 CEO in 1997, and created the first public equity fund focused on stakeholder-aligned companies.

Frequently asked questions

What stage does Conscious Venture Lab invest at?
Conscious Venture Lab invests at the Pre-Seed, Seed stages.
What sectors does Conscious Venture Lab focus on?
Conscious Venture Lab focuses on Sector Agnostic.
Where is Conscious Venture Lab located?
Conscious Venture Lab is headquartered in Baltimore, US.
Does Conscious Venture Lab lead rounds?
Conscious Venture Lab typically participates in rounds rather than leading them.

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