Sheeva
Techstars '20Alexandria, US · Founded 2016 · 25 employees on LinkedIn · 6 known investors
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Sheeva.AI builds transaction infrastructure for connected vehicles, enabling drivers to discover, authenticate, and pay for services such as parking, fuel, and charging directly from their vehicle. The platform connects original equipment manufacturers, merchants, mobility providers, and payment networks through a unified vehicle commerce system.
Also known as Sheeva AI · Sheeva.AI
Investors · 6
How we know: Linden Capital's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · funding news · press coverage · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: funding news · research · autoscommunity.com · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AJan 2023 · 2 sources
Reynolds and Reynolds Company (lead), Conscious Venture, Pegasus Tech Ventures, Poppe + Potthoff Capital GmbH
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Sheeva.AI develops a vehicle commerce platform and transaction infrastructure layer for connected cars. Its patented precise geolocation technology, embedded digital wallet and commerce APIs allow a vehicle to identify exactly where it is — down to a two-meter-by-two-meter space, and to a specific fuel pump, parking bay, EV charger, toll gate or drive-through lane — and then let the driver discover, authenticate and pay for the corresponding service from the in-vehicle infotainment screen or an OEM mobile application.
The offering is packaged as the SheevaConnect product suite, comprising SheevaLocate (geolocation software embedded in the car's operating system), SheevaFence (cloud geofencing and mapping APIs that localize points of sale and service, built on a map of millions of service points in the U.S., Europe, Japan and India), SheevaPay (cloud contactless payment and wallet services with multi-use tokenization) and SheevaServ (an open API platform that activates nearby hardware such as pumps, chargers and parking kiosks). Because the services run through open APIs, an embedded wallet and cloud infrastructure, OEMs and service providers can enable in-vehicle transactions without added hardware or standalone apps.
Founding story
The company was founded in 2016 after its founder, Evgeny Klochikhin, struggled to pay for parking while taking his pregnant wife to the hospital. Having to find a space, locate a meter and complete a separate payment prompted the question of why the transaction could not be completed from the car, given that the vehicle already knows its location and the price is known. That observation was generalized into the idea that connected vehicles, combined with precise location intelligence, digital identity and transaction infrastructure, can transact for real-world services without the driver reaching for a phone, app or card.
Business model
Sheeva.AI sells embedded software and cloud transaction infrastructure to automotive OEMs, suppliers, merchants, mobility providers and payment networks, positioning itself as an intermediary layer that connects these parties in a single vehicle commerce platform while each participant retains its own brand and customer relationship.
The company positions in-vehicle commerce as a way for OEMs, energy marketers, retailers and other service providers to open new revenue streams and customer engagement channels by monetizing the driver experience through location-based services.
Traction
Reported traction includes an in-vehicle services marketplace in the Citroën C3 Aircross in India, a North American fuel payments partnership covering more than 5,700 Sunoco stations, in-car EV charging transactions at over 50,000 chargers in the U.S. through EV Connect, integrations with P97 Networks for fueling, a tokenization platform with Visa Acceptance Solutions, and market development activity in Japan with Hagiwara Electronics. Following the Series A the CEO said first transactions were underway, with an ambition to reach millions of cars across the U.S., Europe, India, Japan and wider Asia.
Latest developments
Recent announcements published by the company cover the Citroën C3 Aircross in-vehicle services marketplace in India, the Sunoco fuel payments partnership across North America, the Visa Acceptance Solutions in-vehicle tokenization platform, the AISIN infotainment-screen payments partnership, EV Connect charging integrations, the P97 Networks fueling partnership, and Japanese ecosystem development with Hagiwara Electronics.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Sheeva.AI is characterized by Visa Acceptance Solutions as a leading innovator in in-car payments and services, an emerging category in which fragmented payment journeys for fueling, charging, parking, tolling and drive-through ordering are unified on the vehicle infotainment screen. One investor cited an estimate that the global in-vehicle payments and services market will grow to $26 billion by 2031.
Differentiation rests on patented geolocation that resolves the vehicle's position to roughly a two-meter square — identifying the specific pump, charger, parking space or drive-through lane — combined with a payments-agnostic, hardware-free deployment model using embedded wallets and open APIs, and a single tokenization integration that spans multiple processors and geographies.
Technology
Core technology is patented precise geolocation software (SheevaLocate) embedded in the vehicle operating system that pinpoints the car within about two meters, combined with cloud geofencing and mapping of service points (SheevaFence), a contactless payment and wallet platform with multi-use network tokenization (SheevaPay), and an open API layer that communicates with and activates merchant hardware such as pumps, chargers and parking meters (SheevaServ). Payment security is handled via tokenization implemented with Visa Acceptance Solutions' Token Management Service from Cybersource, which links and manages network tokens across card brands, banks, payment types and channels so that raw payment data is never exposed and a single integration reaches multiple processors.
Go-to-market
The company goes to market through partnerships and integrations rather than a direct consumer product: embedding its software with OEMs and suppliers such as AISIN and Hagiwara, integrating with merchant and payment platforms such as P97 Networks, EV Connect, Sunoco and Visa Acceptance Solutions, and inviting OEMs, suppliers, merchants and service providers to join its ecosystem via demos and open APIs.
Automotive OEMs and Tier 1 suppliers, fuel and EV charging networks, parking and tolling operators, quick-service restaurants and curbside retailers, payment networks and mobility service providers; end users are drivers of connected vehicles.
Geography
Headquartered in the United States with over 40 employees and partners across three continents; leadership is organized into global, India and Europe teams, and mapped service points and commercial activity span the U.S., Europe, Japan and India.
History
Founded in 2016, Sheeva.AI raised early seed funding from Tier 1 automotive supplier Hagiwara America, the Techstars accelerator program and Conscious Venture Partners, a Baltimore-based accelerator and venture fund. In January 2023 it closed a $9.25 million Series A led by Reynolds and Reynolds — a follow-on from an existing backer — with Poppe + Potthoff Capital GmbH and Pegasus Tech Ventures. Subsequent milestones include partnerships with Visa Acceptance Solutions on in-vehicle tokenization, AISIN, P97 Networks, EV Connect, Sunoco and Hagiwara Electronics, plus an in-vehicle services marketplace for Citroën C3 Aircross vehicles in India.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsSheeva.AI finalized a $9.25 million Series A round led by strategic investor Reynolds and Reynolds Company, with participation from Poppe + Potthoff Capital GmbH and Pegasus Tech Ventures. Proceeds were earmarked for building out the production team, expanding the automotive partner footprint, and adding service partners across fueling, EV charging, parking, tolling, curbside retail and QSR drive-thru in the U.S., India, Europe and Japan.
$9.3M source ↗
Sheeva.AI and Hagiwara Electronics advanced work on a Japanese in-vehicle payments ecosystem, meeting market participants at a Tokyo launch to expand SheevaConnect's reach in Japan.
AISIN partnered with Sheeva.AI to let drivers pay for fuel, charging, parking, tolls and other services from the vehicle infotainment screen.
Sheeva.AI and EV Connect enabled in-car EV charging session initiation and payment at more than 50,000 chargers across the United States via the SheevaConnect product suite.
A partnership with P97 Networks allows drivers to pay for fueling with one touch on the vehicle infotainment screen at thousands of U.S. gas stations.
Sunoco and Sheeva.AI partnered to bring SheevaConnect location-based vehicle payments to more than 5,700 Sunoco stations across North America.
Sheeva.AI and Visa Acceptance Solutions launched a multi-use tokenization platform that uses precise vehicle location for in-vehicle payments, implemented with Token Management Service from Cybersource.
Sheeva.AI enabled an in-vehicle services marketplace for new Citroën vehicles in India, described as the first location-based in-vehicle payments platform in the Citroën C3 Aircross.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Sheevasheeva.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sheeva do?
- Sheeva.AI provides location-based transaction infrastructure that lets drivers pay for fuel, charging, parking and tolls from the vehicle.
- Who are Sheeva's investors?
- Sheeva's investors include Linden Capital, Techstars, Conscious Venture Lab, Pegasus Tech Ventures.
- Where is Sheeva headquartered?
- Sheeva is headquartered in Alexandria, US.

