/Investor DB

Aggregate Media

Venture capital

Seed–Growth · 1 people tracked

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Investment thesis

Aggregate Media pioneered media-for-equity investing, supplying media space as growth capital rather than cash. Because marketing is one of the largest cost items for scaling companies, the firm lets portfolio companies pay for media with equity, freeing capital for other priorities while enabling aggressive marketing. Backed as a part-owned venture of some of the Nordics' largest media houses, it offers access to magazines, daily press, display, podcasts, online video, and outdoor advertising, paired with active advisory and campaign follow-up. It targets early-stage B2C and B2B growth companies focused on SMEs that want to grow in the Nordics and build strong brands. It typically takes minority stakes with flexible instruments and no fixed holding periods.

Source: firm website, verified Sep 27, 2026.

Stage
Seed–Growth
Leads rounds
Follows
Instruments
Equity
Founded
2002
Tracked investments
26
Acquisitions
1

Team · 1 people

from public directories

What they invest in

from 15 of 26 portfolio companies

Consumer ×10SaaS ×7E-commerce ×6Direct to Consumer ×5Fintech ×3Media & Entertainment ×3FoodTech ×2Circular Economy ×1

HQs:Sweden×8Norway×1

Investments · 26 tracked

founders shown can be your intro path
Bemzbemz.com

Bemz makes custom, made-to-order slipcovers and replacement covers for IKEA sofas and furniture, letting customers choose model, fit, and fabric to personalize their home.

ConsumerDirect to ConsumerE-commerce

Billogrambillogram.comin

Billogram orchestrates payment flows and invoice management for businesses, helping reduce collection issues and support digital payment processes.

Fintech

Cesar Sangchi(Founder)Jonas Suijkerbuijk(Founder)

Co-investorsCNIKickstart InnovationPartech VenturesInbox CapitalSwisscom Ventures

Bokiobokio.sein

Bokio is an all-in-one accounting and business administration platform for Swedish companies that integrates accounting, payments, invoicing, payroll, and a corporate bank account in a single system.

FintechSaaSGöteborg, SE

Viktor Stensson(Founder)in

Co-investorsTechstarsCreandum

Bygghemmabygghemma.sein

Bygghemma is a Swedish online retailer selling home, building, and garden products through its e-commerce site.

ConsumerDirect to ConsumerE-commerce

Fortnoxfortnox.se

Fortnox provides a cloud-based business management platform for small and growing companies, covering bookkeeping, invoicing, and payments through prebuilt modules and industry-specific integrations.

Cloud ComputingFintechSaaS

Mathemmathem.se𝕏

Mathem is an online grocery retailer offering food and household products for home delivery to consumers in Sweden.

ConsumerE-commerceFoodTech

Co-investorsCNIRite VenturesSalica InvestmentsSoftBank Vision Fund

Nextorynextory.sein

Nextory is a streaming service for audiobooks and e-books operating across Europe, providing access to millions of titles across multiple languages and regions.

ConsumerMedia & EntertainmentSaaSStockholm, SE

Shadi BitarinNinos Malkiin

Co-investorsCNIIndustrifonden

NordicFeelnordicfeel.com

NordicFeel is an online beauty retailer selling skincare, perfume, haircare, and makeup from a range of brands as an authorized reseller.

ConsumerE-commerceRetail Tech

Nordicnestnordicnest.com

Nordic Nest (formerly Scandinavian Design Center) is an online retailer of Scandinavian interior design, offering home accessories, furniture, lighting, tableware and decor from over 250 Scandinavian brands.

ConsumerDirect to ConsumerE-commerceKalmar, SE

Outnorthoutnorth.com

Outnorth is an online retailer selling outdoor gear and equipment to consumers, with features like a 30-day return policy and climate-compensated shipping.

ConsumerDirect to ConsumerE-commerce

Co-investorsCNI

Readlyreadly.comin𝕏Acquired

Readly is a subscription service that gives users unlimited digital access to a catalogue of magazines, including current and back issues, across up to five devices such as tablets, PCs, and smartphones.

ConsumerMedia & EntertainmentSaaS

Co-investorsChannel 4 VenturesZouk Capital

Sodastreamsodastream.com

SodaStream makes at-home sparkling water makers that let consumers carbonate and personalize drinks at home, reducing reliance on single-use plastic bottles.

Circular EconomyConsumerDirect to Consumer

Stockfillerstockfiller.com

Stockfiller provides a digital procurement platform that connects stores, restaurants, cafés and their suppliers in one place, along with a supplier system to digitalize existing sales.

FoodTechLogistics & Supply ChainSaaS

Storytelstorytel.sein

Storytel is a subscription streaming service offering over one million audiobooks and e-books in ten languages, along with exclusive content, Storytel Originals, and podcasts.

ConsumerMedia & EntertainmentSaaS

Tibbertibber.comin𝕏

Tibber is a digital energy company that helps customers reduce electricity consumption and manage energy costs through real-time pricing visibility and smart home integrations.

CleantechEnergyIoTSaaSOslo, NO

Daniel LindéninEdgeir Vårdal Aksnes

Co-investorsBalderton CapitalCreandumEviny VenturesSumma EquityWellstreetEight Roads Ventures+1 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

BythjulClearliiCompricerCoolCompanyCykelkraftFelloLeo VegasMrGreenPenStoreReseguidenSpares

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Aggregate Media made?
Aggregate Media has 26 tracked investments, 1 of which have exited.
What stage does Aggregate Media invest at?
Aggregate Media invests at the Seed, Series A, Growth stages.
What sectors does Aggregate Media focus on?
Aggregate Media focuses on AdTech, Consumer, E-commerce, Enterprise Software, Marketing Tech, Media & Entertainment.
Does Aggregate Media lead rounds?
Aggregate Media typically participates in rounds rather than leading them.
Who does Aggregate Media co-invest with?
Aggregate Media most often shares deals with CNI, Balderton Capital, Channel 4 Ventures, among 13 tracked co-investors.

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