Fundraising Fox
Pimberly
Manchester, GB · 6 known investors
Find your way into Pimberly
Sign up to see every warm intro you have to Pimberly
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Pimberly team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Pimberly is a SaaS platform providing Product Information Management (PIM) and Digital Asset Management (DAM) capabilities for retailers, distributors, and manufacturers to manage product data and media assets.
Founders & leadership
MB
Martin BalaamCEO & FounderMartin Balaam is CEO and founder of Pimberly, a SaaS platform providing Product Information Management and Digital Asset Management solutions for retailers, distributors, and manufacturers. He has over 8 years of experience leading the company and brings expertise in SaaS operations, including fundraising, M&A, and financial management.
Investors · 6
Also in the syndicate · 4
MerciaMercia Asset ManagementNorthern VCTsVirgin Money
Funding
SEC filings, press & company announcements$5M disclosed across 1 of 3 rounds · 2021–2025
- $5MraisedFeb 2024 · 3 sources
Mercia, NPIF Mercia Equity Finance
Source ↗ - Undisclosed amountSeries BNov 2021
Mercia Asset Management, Northern VCTs
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Companies House · registry record
View on Companies House ↗- Registered name
- PIMBERLY LIMITED
- Company number
- 11151537
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 16 Jan 2018
- Registered office
- Ninth Floor, St James Tower, 7 Charlotte Street, Manchester, M1 4DZ
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Previous names
- PIMBERLEY LIMITED (2018–2018)
- Accounts
- last made up to 30 Jun 2025 · next due 31 Mar 2027
- Confirmation statement
- last made up to 15 Jan 2026 · next due 29 Jan 2027
Current officers · 3
- Martin Anthony Balaam — director, appointed 16 Jan 2018
- Paul Stuart Cook — director, appointed 19 Oct 2020
- Jan William Henry Oosthuizen — director, appointed 8 Jan 2026
Source: Companies House public register · retrieved 6 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Pimberly do?
- Pimberly is a SaaS platform providing Product Information Management (PIM) and Digital Asset Management (DAM) capabilities for retailers, distributors, and manufacturers to manage product data and media assets.
- Who founded Pimberly?
- Pimberly was founded by Martin Balaam.
- Who are Pimberly's investors?
- Pimberly's investors include NorthEdge, NPIF – Mercia Equity Finance.
- How much funding has Pimberly raised?
- Pimberly has disclosed $5M raised across 1 of its 3 known rounds.
- Where is Pimberly headquartered?
- Pimberly is headquartered in Manchester, GB.