Yotpo
New York, US · Founded 2011 · 774 employees on LinkedIn · 10 known investors
Yotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
Also known as Yotpo Ltd.
Founders & leadership
Yotpo was founded in 2011 by Tomer Tagrin.
Investors · 10
Company profile
researched Aug 2026Yotpo is an ecommerce marketing software company whose platform spans three product areas: Reviews and user-generated content, Loyalty and Referrals, and AI Visibility. The reviews products collect customer reviews and photo/video content and display them on brand sites through AI-driven displays, customizable galleries, AI-generated review summaries that surface common themes, and multi-language review presentation. The loyalty products let brands issue rewards to retain customers and reviewers, notify and engage members across SMS and email tools around milestones and time-sensitive offers, and run referral programs in which existing customers and reviewers drive new customer acquisition.
A newer product, Yotpo Discover, addresses visibility in AI search: it tracks how a brand's products appear and rank across AI engines such as ChatGPT and Gemini, uses agents to identify gaps and improve on-site and off-site signals so AI engines better understand the brand, and activates reviews, community and publisher content that AI engines draw on. The product is described on the company site as being in early access. Yotpo positions the suite as a unified martech layer, offering more than 180 built-in integrations plus APIs so brands can connect existing tools and sync data.
Business model
Yotpo sells software to ecommerce brands, with prospects routed through a 30-minute sales demo where pricing plans are matched to the customer and multiple Yotpo solutions can be bundled.
Traction
The company states that more than 30,000 growing brands use the platform and that it offers over 180 integrations. Customer-reported outcomes cited on its site include a 38% increase in sales from repeat customers, a 65% increase in average order value per user, more than 8x ROI from loyalty with a 44% AOV increase among loyalty members, a 112% AOV increase, over 25,000 five-star reviews for one brand, and 56% of sales coming from shoppers who interacted with reviews.
Latest developments
Yotpo has extended beyond reviews and loyalty into AI search visibility with Yotpo Discover, an early-access product for tracking and influencing how products are recommended and ranked by AI engines including ChatGPT and Gemini, accompanied by published research on shopper AI prompting and a BFCM AI visibility guide.
▸Full profile — market position, technology, go-to-market
Market position
Yotpo presents itself as a multi-product retention and reviews vendor for ecommerce, and is cited by a commercial director at a partner as part of a recommended ecommerce tech stack.
Technology
The platform applies AI to review display and summarization (surfacing common themes to help shoppers decide) and multi-language review presentation, and uses agents in its AI Visibility product to detect gaps and optimize on-site and off-site signals that influence how AI engines interpret and rank a brand's products. It exposes built-in integrations and flexible APIs for connecting and syncing data across a brand's marketing stack.
Go-to-market
Inbound demand generation through the company website and published content such as guides and industry reports (for example a Black Friday/Cyber Monday AI visibility guide and a report on shopper AI prompting across eight industries), converting to a scheduled 30-minute personalized product demo. Integration partnerships and agency/commercial endorsements are also used as channels.
Ecommerce and direct-to-consumer brands ranging from growing merchants to established consumer names; referenced customers include Brooklinen, Chubbies and Revolution Beauty.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Yotpoyotpo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Yotpo do?
- Yotpo provides ecommerce brands with loyalty and referrals, reviews and user-generated content, and AI visibility software.
- Who founded Yotpo?
- Yotpo was founded by Tomer Tagrin in 2011.
- Who are Yotpo's investors?
- Yotpo's investors include 2B.VC, Bessemer Venture Partners, Blumberg Capital, Claltech, Gandyr Investments, Hanaco Venture Capital, Marker, Rhodium and 2 more.
- Where is Yotpo headquartered?
- Yotpo is headquartered in New York, US.