The Snow League
47 employees on LinkedIn Β· 13 known investors
The Snow League is a professional winter sports league dedicated to snowboard and freeski halfpipe competition, organizing global season-long competitions for elite athletes.
Also known as TSL
Founders & leadership
Investors Β· 13
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Also in the syndicate Β· 10
Company profile
researched Aug 2026The Snow League is a professional winter sports league dedicated exclusively to snowboard and freeski halfpipe competition. Launched in June 2024 by three-time Olympic gold medalist Shaun White, it runs a season-long, multi-event championship format in which athletes accumulate points across global stops to determine overall World Champions in snowboarding and freeskiing. The league is led by CEO Omer Atesmen, with White as founder.
Season One comprised four events with a season prize purse of $2.2 million: Buttermilk at Aspen Snowmass (March 7-8, 2025), Yunding Snow Park in China (December 4-6, 2025), Aspen again (February 27-28, 2026) and LAAX, Switzerland (March 19-21, 2026), where the first World Champions were crowned: snowboarders Sena Tomita and Yuto Totsuka and freeskiers Eileen Gu and Luke Harrold. Season Two opens with an invitation-only Snow League World Challenge at Cardrona Alpine Resort, New Zealand (September 18-19, 2026), followed by Aspen Snowmass Buttermilk (January 7-9, 2027), Park City Mountain (January 21-23, 2027) and LAAX (March 11-13, 2027).
Alongside competition, the league produces broadcast and digital content, fan experiences, live music and on-mountain programming, and runs athlete-facing grassroots activity such as Session Zero at Mt. Hood with High Cascade Snowboard Camp and Windell's Ski Camp.
Founding story
The league was founded by three-time Olympic gold medalist snowboarder Shaun White, who has framed it as a vehicle to give winter athletes a professional tour they can make a living on and to elevate the next generation of snowboarders and freeskiers.
Business model
The league owns and operates its competition property, monetizing through media rights agreements, corporate sponsorship and partnership deals, event ticketing, merchandise and fan experiences at host resorts.
Stated revenue-related streams include media rights (NBC Sports and Peacock in the US, plus international broadcast and streaming distribution), brand partnerships such as its multi-season deal with Ramp, ticket sales for events and league merchandise.
Traction
Completed an inaugural 2025-26 season of four events across three continents, crowned its first World Champions in March 2026, secured and then expanded a US media rights agreement with NBC Sports and Peacock, added Park City Mountain as a new host venue for Season Two, and signed Ramp as official corporate card and preferred fintech partner in a multi-season agreement.
Latest developments
In August 2026 the league and NBC Sports expanded their media rights agreement for Season Two, adding live coverage across NBC and Peacock and a global YouTube live stream, and announced the athlete roster and schedule for the World Challenge at Cardrona Alpine Resort on September 18-19, 2026. Earlier in 2026 it published its Season Two schedule (Cardrona, Aspen, Park City, LAAX) and named Ramp its exclusive corporate card and preferred fintech partner.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Positions itself as the first professional winter sports league dedicated solely to snowboarding and freeskiing halfpipe, with Season One broadcast in over 175 countries and a $2.2 million season purse described as the largest awarded in snowboarding and freeskiing.
A reimagined season-long points format with head-to-head competition rather than one-off contests, plus broadcast production emphasizing real-time analytics, athlete access and storytelling; venue investment includes an upgraded 22-foot halfpipe at Park City Mountain versus the traditional 18-foot build.
Technology
The league emphasizes broadcast production with deeper technological integration, real-time analytics and expanded athlete access, distributed via linear television, streaming and its own YouTube channel.
Go-to-market
The Snow League stages events at established destination resorts (Aspen Snowmass, Park City Mountain, LAAX, Cardrona, Yunding Snow Park), pairs them with concerts and fan activations, and distributes coverage through NBC and Peacock in the US, international broadcasters, and a global YouTube live stream, supported by a direct fan sign-up program branded the Snowsphere.
Elite halfpipe snowboarders and freeskiers seeking a professional tour, winter sports fans and broadcast/streaming audiences, host resorts, and brand partners.
Geography
Events staged in the United States (Aspen Snowmass, Colorado; Park City, Utah), Switzerland (LAAX), China (Yunding Snow Park) and New Zealand (Cardrona); funding announcement issued from New York, NY, with broadcast distribution in over 175 countries.
History
Launched in June 2024 by Shaun White. The league raised a $4.5M seed round led by Will Ventures in 2024 and announced a further $15M round in January 2025. Its first event took place at Aspen Snowmass in March 2025, followed by stops in China, Aspen and LAAX through March 2026. A $15M round was announced in November 2025. In 2026 it announced the Season Two schedule, a Ramp partnership, and an expanded NBC Sports media rights agreement.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 1
by search overlapCompanies competing with The Snow League for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 10
launches, deals, and filingsExpanded US media rights deal delivering increased live event coverage across NBC and Peacock, with the league's YouTube channel live streaming globally in Season Two.
New Zealand halfpipe athletes to compete alongside international stars at Cardrona Alpine Resort on September 18-19, 2026 in the invitation-only Snow League World Challenge.
Athletes Nick Goepper and Chase Blackwell returned to High Cascade Snowboard Camp and Windell's Ski Camp for a youth-focused session.
Aspen, Park City and LAAX to host World Championship season events following the Snow League World Challenge global opener in Cardrona, New Zealand in September 2026.
Multi-season agreement making Ramp the league's exclusive corporate card and preferred fintech partner.
Event Four at LAAX, Switzerland (March 19-21, 2026) completed the inaugural season; Sena Tomita and Yuto Totsuka (snowboard) and Eileen Gu and Luke Harrold (freeski) were crowned the first Snow League World Champions.
Park City Mountain will host a three-day Season Two event on January 21-23, 2027 and will debut an upgraded 22-foot halfpipe, announced at the resort by founder Shaun White.
Event held December 4-6, 2025 at the 2022 Beijing Winter Games venue, with 16 of the world's top freeskiers joining the roster.
Round anchored by new investors 359 Capital (formerly Sapphire Sport), BITKRAFT Ventures and WISE Ventures, plus existing investor Left Lane Capital, with participation from more than 10 existing investors. Proceeds earmarked for global operations, event production, media properties and brand partnerships.
$15M source β
The league's first competition took place at Buttermilk in Aspen Snowmass on March 7-8, 2025.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- The Snow Leaguethesnowleague.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does The Snow League do?
- Professional winter sports league founded by Shaun White for season-long snowboard and freeski halfpipe competition.
- Who founded The Snow League?
- The Snow League was founded by Shaun White.
- Who are The Snow League's investors?
- The Snow League's investors include 359 Capital, Bitkraft Esports Ventures, Left Lane Capital.