Automated Insights
Durham, US · Founded 2010 · 4 known investors
Automated Insights uses natural language generation to turn sports statistics from the Opta database into readable narratives such as game previews, live match insights, and player bios in multiple languages. It serves sports media, storytelling, and betting use cases, and operates as part of Stats Perform.
Founders & leadership
Automated Insights was founded in 2010 by Robert Allen.
RA
Robert AllenFounder
AS
Adam SmithinExecutive
Board
SM
Scott M. FrederickBoard director
SW
Scot WingoBoard director
RC
Randy CastlemanBoard director
JD
Jim DuganBoard director
DD
David DrahmsBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$5.5M disclosed across 1 round · 2014
▶$5.5MraisedJul 2014 · 16 investors · Other TechnologyRule 506(b)
▶$5.5MraisedJul 2014 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott M. FrederickExecutive Officer, Director
- Scot WingoDirector
- Randy CastlemanDirector
- Adam SmithExecutive Officer
- Jim DuganDirector
- David DrahmsDirector
- Robert AllenExecutive Officer, Director
- Offering amount
- $5.5M
- Amount sold
- $5.5M
- First sale
- May 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Automated Insights do?
- Automated Insights uses natural language generation to turn sports statistics from the Opta database into readable narratives such as game previews, live match insights, and player bios in multiple languages. It serves sports media, storytelling, and betting use cases, and operates as part of Stats Perform.
- Who founded Automated Insights?
- Automated Insights was founded by Robert Allen in 2010.
- Who are Automated Insights's investors?
- Automated Insights's investors include BoxGroup, IDEA NC, Osage Venture Partners, Samsung Venture Investment Corporation.
- How much funding has Automated Insights raised?
- Automated Insights has disclosed $5.5M raised across 1 round.
- Where is Automated Insights headquartered?
- Automated Insights is headquartered in Durham, US.

