str8bat

str8bat is a motion intelligence company whose core offering is a pocket-sized sensor that attaches to a conventional cricket bat and converts each swing into structured performance data. The sensor tracks metrics including bat speed, impact quality and sweet-spot location, timing, swing angles and bat lift angle, and feeds a companion app that provides 3D shot replay, personalised improvement suggestions, instant post-session data access, and comparisons across sessions, innings and other players. Two hardware variants are marketed: str8bat Classic, an attach-and-play sensor, and str8bat Pro, an ultra-thin stick-on sensor.

Beyond cricket batting, the company positions its underlying technology as a sensor-agnostic and sport-agnostic motion representation layer. Adjacent products include str8bat Run, a shoe-mounted sensor providing real-time running form scoring, stride analysis and pronation measurement with Strava syncing; a broadcasting intelligence product supplying bat speed, a Power Index, bat-path overlays and AI analysis for live coverage; and a talent scouting product that ranks players on a single Player Score out of 100.

Business model

Direct sale of sensor hardware bundled with a companion analytics app, sold to individual players and coaches through the company's own online store, alongside technology offerings aimed at broadcasters and talent-scouting use cases.

Revenue from sales of the Classic and Pro sensor hardware and associated app-based analytics.

Traction

The company reports more than 30,000 cricketers using the product, over 6 million shots recorded and analysed, presence in more than 350 cities across India and 14-plus countries, and long-standing users dating back to 2017.

Latest developments

The website presents an expanded product line beyond the flagship cricket sensor — str8bat Run for running form, a broadcasting intelligence product for live on-air metrics and overlays, and a talent scouting ranking board built on a Player Score out of 100.