str8bat
Techstars '20Bengaluru, IN · Founded 2017 · 32 employees on LinkedIn · 8 known investors
Find your way into str8bat
978 people in our graph share verified history with the str8bat team — schools, employers, funds. One of them is your warm intro.
str8bat produces cricket-related content and appears to operate in the cricket sports space, publishing blogs such as tributes to cricket figures. The available page content does not clearly describe a product or service beyond cricket-focused editorial content.
Also known as Str8bat · str8bat Sports Tech
Founders & leadership
str8bat was founded in 2017 by Gagan Daga and Rahul Nagar.
Investors · 8
Also in the syndicate · 5
Funding
SEC filings, press & company announcements$3.5M disclosed across 1 of 3 rounds · 2023–2024
- $3.5MSeries AOct 2024 · 3 sources
Exfinity Venture Partners (lead), Eternal Capital, SucSEED Indovation Fund, Techstars, TRTL, VCats Group
Source ↗ - Undisclosed amountbridge roundJan 2023
Dholakia Ventures (lead), SucSEED Indovation Fund (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026str8bat is a motion intelligence company whose core offering is a pocket-sized sensor that attaches to a conventional cricket bat and converts each swing into structured performance data. The sensor tracks metrics including bat speed, impact quality and sweet-spot location, timing, swing angles and bat lift angle, and feeds a companion app that provides 3D shot replay, personalised improvement suggestions, instant post-session data access, and comparisons across sessions, innings and other players. Two hardware variants are marketed: str8bat Classic, an attach-and-play sensor, and str8bat Pro, an ultra-thin stick-on sensor.
Beyond cricket batting, the company positions its underlying technology as a sensor-agnostic and sport-agnostic motion representation layer. Adjacent products include str8bat Run, a shoe-mounted sensor providing real-time running form scoring, stride analysis and pronation measurement with Strava syncing; a broadcasting intelligence product supplying bat speed, a Power Index, bat-path overlays and AI analysis for live coverage; and a talent scouting product that ranks players on a single Player Score out of 100.
Business model
Direct sale of sensor hardware bundled with a companion analytics app, sold to individual players and coaches through the company's own online store, alongside technology offerings aimed at broadcasters and talent-scouting use cases.
Revenue from sales of the Classic and Pro sensor hardware and associated app-based analytics.
Traction
The company reports more than 30,000 cricketers using the product, over 6 million shots recorded and analysed, presence in more than 350 cities across India and 14-plus countries, and long-standing users dating back to 2017.
Latest developments
The website presents an expanded product line beyond the flagship cricket sensor — str8bat Run for running form, a broadcasting intelligence product for live on-air metrics and overlays, and a talent scouting ranking board built on a Player Score out of 100.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a motion intelligence platform spanning multi-sport analysis, live broadcasting and talent scouting, with cricket bat sensing as its flagship product. Endorsements are cited from cricket figures including Greg Chappell, Phil Simmons and Troy Cooley.
Converts an ordinary cricket bat into an instrumented one via a small stick-on or attachable sensor requiring minimal setup, and applies a common patented motion data layer across cricket, running, broadcast graphics and scouting rather than a single-sport point solution.
Technology
A motion representation layer, described by the company as built over nine years and patented, that turns raw movement captured by sensors into machine-readable, structured data. It is presented as sensor-agnostic and sport-agnostic, and supports 3D swing reconstruction, derived metrics such as bat speed and Power Index, bat-path overlays and AI-generated analysis.
Go-to-market
Online direct-to-consumer sales via the company's e-commerce site, with promotional mechanics such as a coin-based discount system, free-shipping thresholds and a "Power Shot Challenge"; endorsements from coaches and professional players, and content marketing through a cricket-focused blog.
Amateur and professional cricket batters, coaches and academies; runners; plus broadcasters and talent scouts/selectors.
Geography
Headquartered in India with product distribution across 350+ Indian cities and users in 14 or more countries; pricing on the store is shown in Indian rupees.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with str8bat for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- str8batstr8bat.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does str8bat do?
- str8bat builds motion-intelligence sensors and analytics for cricket batting, running form, broadcasting and talent scouting.
- Who founded str8bat?
- str8bat was founded by Gagan Daga, Rahul Nagar in 2017.
- Who are str8bat's investors?
- str8bat's investors include Dholakia Ventures, SucSEED Indovation, Techstars.
- How much funding has str8bat raised?
- str8bat has disclosed $3.5M raised across 1 of its 3 known rounds.
- Where is str8bat headquartered?
- str8bat is headquartered in Bengaluru, IN.