Sports Tech Startups

Team Liquid is an esports organization that sells official team apparel and merchandise, including pro kit jerseys, jackets, and base layers, through its online store. The 2026 Pro Kit collection offers branded competition gear for fans and supporters.

3 investors

Team Whistle is a sports and entertainment media company, part of DAZN Group, that produces data-driven original content across a slate of 50+ shows and a creator network distributed on platforms like YouTube, TikTok, Snapchat, Instagram, and Facebook. Its in-house agency also builds platform-first content strategies for brands, leagues, and platforms to reach audiences and generate revenue.

3 investors

TeamFeePay provides a platform for collecting fees from players at sports clubs and academies. The solution helps coaches and administrators manage payments for coaching sessions and club membership.

3 investors

Shop.ranchers.com sells apparel and merchandise, including windbreaker jackets and other clothing items. The site appears to be a direct-to-consumer retail operation focused on branded merchandise.

3 investors

TGL is a professional golf league featuring city-based teams with top-ranked players competing in a team format. The league reimagines golf competition through franchise teams representing major U.S. cities.

3 investors

The Players' Tribune is a media company that lets athletes publish first-person stories, video series, and podcasts to connect directly with fans about sports. It offers long- and short-form content giving fans athlete-authored perspectives on the sports conversation.

3 investors

TicketRev is a ticketing platform for sports and entertainment that aims to make event ticketing more transparent and user-friendly. The company serves teams and consumers in the live events industry.

3 investors

Top Tier Lessons connects college athletes with families to provide sports instruction, handling scheduling, payments, and safety for both coaches and parents. The platform serves families and student-athletes in the greater Chicago area near universities including University of Illinois, DePaul, Loyola, and Northwestern.

3 investors

Kickoff connects users one-on-one with dual-certified Registered Dietitians and Certified Personal Trainers through an app offering weekly video calls, daily texts, AI macro tracking, and personalized workout and nutrition programs. The service bills health insurance directly, making coaching $0 out-of-pocket for most Americans across specialties such as weight loss, cardiovascular health, and women's health.

3 investors

Troon is a golf management and operations company that manages professional golf facilities and brands. The company represents top international professional golfers through Team Troon, a roster of PGA Tour, LPGA Tour, and professional golfers who carry Troon branding on their equipment and collaborate on digital campaigns.

3 investors

Unbound offers a membership-based athletic performance testing service, providing assessments across blood biomarkers, VO₂ max, cardiovascular fitness, musculoskeletal evaluation, hormones and mental performance, followed by a health report and personalised action plan. It targets serious and elite amateur athletes, bringing performance testing methods used with professional athletes to a wider audience, with a UK focus.

3 investors

Unrivaled is a professional women's basketball league featuring WNBA players across multiple clubs, offering games, player content, standings, and merchandise. The organization signs players to multi-year contracts and runs seasonal competitions with broadcast coverage.

3 investors

Uplift Labs builds AI-powered motion-capture and biomechanics technology that turns iPhones into movement-analysis tools, providing performance analytics and injury prevention for athletes in sports and fitness. Its offerings serve areas such as golf, baseball, and general training and coaching.

3 investors

A platform for managing sports training teams, enabling coaches and administrators to track player rosters, attendance, schedules, and internal communications in a unified interface.

3 investors

WAVE provides digital aquatics safety systems for detecting potential drowning and assisting lifeguards at pools, waterparks, and natural water bodies. The company's technology monitors swimmers in real-time across indoor and outdoor facilities of any water type.

3 investors

WePlayed uses AI to automatically detect, tag, and generate video highlights and reels from game footage for sports teams, athletic departments, and athletes. The platform lets programs distribute clips across social, OTT, and team channels and monetize them through sponsorships, digital collectibles, and fan-owned licensed moments to support fundraising.

3 investors

Wild.ai builds a platform focused on female physiology, using research on menstrual cycles to help women athletes adapt training, performance, and injury prevention. It targets the gap in sports and exercise science that has historically underrepresented female participants.

3 investors

Wingfield offers video-based tools for racket sports coaching, letting coaches record, review, and sync training footage across tablets, court screens, and mobile or web apps. Its features include AI-generated highlight clips of rallies and live streaming of matches to YouTube with integrated scoring and sponsor branding.

3 investors

WurQ makes AI-powered wrist and chest motion sensors paired with an app that automatically tracks movements, reps, range of motion, heart rate, and power output for functional fitness and CrossFit-style training. Marketed to affiliates, coaches, and athletes, it turns workout metrics into performance insights via an AI chat feature.

3 investors

Yogaia offers online live and on-demand yoga, Pilates, meditation, and workout classes ranging from 3 to 60 minutes, accessible via web and a mobile app. Its subscription service provides 50+ new weekly classes for consumers in English, Portuguese, Spanish, and Finnish.

3 investors

Yolawo offers an online booking and course management system that automates registrations, participant and waiting lists, communication, and payment processing (via Stripe, SEPA, PayPal, credit card). It is aimed mainly at sports and community clubs (Vereine), as well as self-employed people and companies organizing courses, camps, and events.

3 investors

Zenus builds AI-based facial analysis technology used at events across 20+ countries, with an emphasis on privacy-by-design and ethical use. The company provides analytics products for event organizers and related clients.

3 investors

Zoomph provides an AI-powered analytics platform for sports properties, leagues, brands, and agencies to track, measure, and optimize content performance across social media, broadcast, and in-venue activations, with a focus on sponsorship ROI measurement.

3 investors

Ronfic combines AI exercise/movement data with robotic hardware to build integrated training systems, targeting sports, medical, fitness, and senior-care users. Founded in South Korea, it develops training environments based on users' physical characteristics and real movement patterns.

3 investors