WePlayed

WePlayed (operating as WePlayed Sports) is a sports video technology company headquartered in Boston, Massachusetts. Its platform automatically converts full-length game film into short-form clips, which the company brands as #moments, so that athletic department staff do not have to spend hours manually cutting tape to find highlights. The technology is described as sitting on top of broadcast channels in a vendor-agnostic manner and indexing content by player, by game and by surrounding events such as post-game press conferences. In addition to live gameplay clipping, the system can process an athletic department's historical archive, including older interviews and ceremonial recognitions of past champions and honorees.

In May 2026 the company introduced Own the Moment, a feature that lets college athletics departments make selected highlights available for fans to purchase and download, creating an additional revenue stream. The company's leadership has compared the concept to traditional donor recognition such as a named brick outside a facility, positioned instead as digital ownership of a moment. Early adopters of Own the Moment include East Texas Baptist University and Keene State College, both NCAA Division III institutions, with wider rollout anticipated for the following academic year's football season.

An earlier company profile described WePlayed as a subscription-based intelligent sports video platform using machine learning and intelligent crowdsourcing to unlock idle video content and put it in the hands of athletes and their communities so they can discover, personalize and share their moments.

Founding story

A company profile lists a founding date of June 2017 and describes the company as formed by a team of sports experts and athletes together with video, data and content veterans. Co-founder Paul Zukauskas, a former Boston College offensive lineman and NFL player, has said the idea grew from his experience as a college graduate assistant and high school head coach, where large volumes of athletic department video went unused because of the labor involved in cutting tape.

Business model

WePlayed is described as a SaaS and subscription-based platform sold to college athletic departments and conferences, which pay for automated clipping and video management. The Own the Moment product adds a fan-facing transactional layer in which schools offer selected highlights for purchase, generating supplementary revenue for the department; company leadership characterizes this as incremental to the core content-production function.

Subscription/SaaS fees paid by college athletic departments and conferences for the clipping and video management platform, supplemented by transactional revenue shared with schools from fan purchases of highlights through Own the Moment.

Traction

At the time of its October 2021 seed round the company reported partnerships with LEARFIELD, SIDEARM Sports, WMT and the NCAA, along with schools across eight named conferences. By May 2026 it reported working with more than 300 college athletics programs, with East Texas Baptist University and Keene State College as the first adopters of the Own the Moment product.

Latest developments

In May 2026 WePlayed Sports launched Own the Moment, which allows athletic departments to offer selected highlights for fans to buy and download as a fundraising and revenue stream. East Texas Baptist University and Keene State College were the first adopters, and the company expected broader uptake heading into the following football season.