Team Whistle

Team Whistle is a sports and entertainment media company and part of DAZN Group, operating from New York (One World Trade Center / 285 Fulton Street) and London. It positions itself at the intersection of media, technology and commerce, creating and distributing content for young audiences on the social, audio and AVOD platforms they use. The company describes itself as a pioneer in data-driven content creation and distribution, with an original content slate of more than 50 shows and a creator network said to generate five billion views per month across YouTube, TikTok, Snapchat, Instagram and Facebook.

The business is organized around two main activities: a media publisher arm that runs thousands of channels across social, audio and AVOD platforms, and a content studio that helps global brands, sports leagues and media companies activate and engage audiences. Its in-house agency, MAGNET, delivers platform-first content strategies, offering end-to-end strategy, white-label content production, creative development and production, analytics and strategy, channel management and optimization, influencer-driven audience amplification, and activation/conversion services.

Original series are grouped by theme (humor, inspiration, lifestyle, pop culture, sports) and by long-form and short-form formats. Recent titles referenced in company press highlights include "Days Off"/"No Days Off," "Let Them Cook," "Raw Talent," the reimagined "20 VS. 1" format, and micro-vodcasts "1st and Scroll" and "The Hurry Up," often distributed across both Whistle and DAZN social handles and YouTube channels.