Sports Tech Startups

Leeds United is a professional football club based in Leeds, England, competing with men's, women's, and academy teams and playing home matches at Elland Road. The club also runs news, ticketing, membership, merchandise, and community foundation activities for its fans.

2 investors

Leifras operates sports schools and coaching programs for children across Japan, positioning its work as a social business addressing regional and educational issues. The company also supports school club activity (bukatsu) reform initiatives and community-based sports development.

2 investors

Litesport offers virtual reality fitness workouts—including boxing, strength training, total body, and bootcamp—with real trainers guiding users through classes in VR. Available on Meta Quest 3, Quest 2, and Quest Pro, it is a subscription-based consumer fitness product.

2 investors

Litographs creates art prints using game score data from NBA team championship seasons, visualizing historical sports data as visual designs.

2 investors

Liverpool FC is an English professional football club that publishes news, exclusive interviews, videos, and photo galleries about its players and matches, and operates the Anfield stadium and museum. The site also promotes club merchandise such as its official kit.

2 investors

Major League Pickleball is a professional pickleball league featuring top-ranked players competing on hometown teams across regular-season events and playoffs. It offers live matches, streamed video content, and ticketed events for pickleball fans.

2 investors

Manawa is an online marketplace for booking outdoor adventure activities such as paragliding, connecting travelers with local activity operators. It offers expert advice and customer support for discovering and reserving experiences.

2 investors

Manduka designs and sells yoga and fitness equipment including yoga mats, Pilates mats, fitness mats, towels, and accessories, along with related apparel for men and women. It targets yoga practitioners, Pilates users, and fitness enthusiasts, selling directly to consumers and through studios and hotels.

2 investors

MetaSoccer was a blockchain-based soccer manager game where players managed virtual football clubs. The company has officially shut down after four years of operation.

2 investors

Mili Llama is a recruiting tool for student-athletes that manages email outreach, recruiting questionnaires, and compliance in one place, using AI to automate repetitive tasks. It supports NCAA, NAIA, and NJCAA recruiting and offers free and paid plans.

2 investors

A Chinese-language sports data and streaming platform offering live match broadcasts, multilingual commentary, statistics, and esports content across football, basketball, tennis and other sports. It targets global sports fans with real-time data, personalized recommendations, and multi-region, multi-currency support in markets including Southeast Asia, Europe, and the Middle East.

2 investors

MOGL operates a marketplace and software platform for NIL (name, image, and likeness) deals in collegiate athletics, connecting student-athletes with donors and brands. Its tools cover activity management, messaging, compliance disclosure, fulfillment verification, and payment processing for college sports collectives.

2 investors

Mojo provides pricing technology for sports betting props and same-game parlays, offering pre-game and live pricing solutions for sports outcomes.

2 investors

Motion is an all-in-one software platform for running college athletic departments and teams, covering scheduling, messaging, compliance, film distribution, roster management, NIL transactions, revenue-share payments, and fundraising. It targets college athletics programs looking to consolidate operations into a single tool.

2 investors

Motra (formerly Train Fitness) makes a smartwatch app that automatically detects strength exercises and counts reps using motion data, via its patented Neural Kinetic Profiling technology. It also generates AI workout routines based on a user's past sessions, recovery, and goals, and includes a social community for fitness tracking.

2 investors

Mustard offers mobile apps that use AI-based video analysis to assess golf swings and baseball pitching mechanics, delivering personalized reports and training plans. It targets athletes and coaches seeking elite-level instruction, drawing on pitching coach Tom House's mechanics data.

2 investors

Netzathleten is a German-language online sports and fitness magazine publishing articles on topics such as running, training, recovery, nutrition supplements, and sports events. It targets recreational and amateur athletes interested in health, fitness, and sports lifestyle content.

2 investors

Noteefy provides golf course and resort operators with software to capture demand and reduce no-shows, including a waitlist automation tool, an AI pro shop assistant, and booking reporting that integrates with existing tee sheets. It serves golf course and multi-course operators in the United States.

2 investors

Oakland Roots is a men's professional soccer team, and Oakland Soul is a women's soccer team offering a pathway to professional play, both based in Oakland. The organization positions its clubs around community engagement and social impact.

2 investors

Oddin.gg, founded in 2018, builds products for the esports betting and gaming industry. The company operates across multiple verticals in the esports space.

2 investors

Ompractice offers live camera-on and on-demand online yoga, fitness, and mindfulness classes, with over 100 live classes weekly for students of all ages and ability levels. It operates on an unlimited subscription membership model aimed at helping members reduce stress, build strength, improve flexibility, and support overall wellbeing within a community setting.

2 investors

OneTeam works with Players Associations and professional and college athletes to commercialize their collective intellectual property, name/image/likeness rights, and influence through group licensing and brand partnerships. It operates as the commercial engine for multiple Players Associations and select sports properties, serving athletes and their associations.

2 investors

Opendorse operates a platform for athlete influencer marketing, connecting brands with college and student athletes to run full-service endorsement campaigns at scale. It serves brands seeking athlete partnerships and athletes monetizing their name, image, and likeness.

2 investors

OpenRounds is a booking platform for private golf clubs and their members, letting golfers explore and reserve golf accommodations at affiliated private clubs across a network. It arranges travel packages including tee times, lodging, dining, and flights for members and guests to visit partner clubs.

2 investors