Fundraising Fox

Stryd

Techstars '15

Boulder, US · Founded 2013 · Delaware corporation · 3 known investors

Stryd makes a wearable power meter and adaptive training software for runners. The device clips to a runner's shoe and provides real-time pacing guidance, personalized workout plans, and race-specific training powered by AI-driven algorithms.

Also known as Stryd Labs

Founders & leadership

LS
LI SHANGFounder
RD
Robert DickFounder
KLKun Li
Kun LiinFounder
GPGus Pernetz
Gus PernetzinFounder
JWJamie Williamson
Jamie WilliamsoninFounder
WMWyatt Mohrman
Wyatt MohrmaninFounder

Board

BH
BEPPO HILFIKERBoard director
NP
NOAH PENEBoard director

Investors · 3

Reported raises · per SEC filings

Form D private placements

$505K disclosed across 2 rounds · 2015–2016

$205KraisedMay 2016 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert DickExecutive Officer, Director, Promoter
  • LI SHANGExecutive Officer, Director, Promoter
  • BEPPO HILFIKERDirector
  • NOAH PENEDirector
Offering amount
$400K
Amount sold
$205K
First sale
May 2016
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$300KraisedJul 2015 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • BEPPO HILFIKERDirector
  • NOAH PENEDirector
  • LI SHANGExecutive Officer, Director, Promoter
  • Robert DickExecutive Officer, Director, Promoter
Offering amount
$1.1M
Amount sold
$300K
First sale
Jun 2015
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Stryd is a Boulder, Colorado company that builds a wearable running power meter and an accompanying training platform. The core product is a small pod that clips to a runner's shoe, measures motion in three dimensions along with environmental conditions such as wind, heat and humidity, and reports a single power number in watts alongside pace, distance and other running metrics. Early versions of the device measured 12 metrics covering running technique, training intensity, muscle strength and the external running environment, with the aim of giving runners an objective measure of effort comparable to what power meters provide in cycling.

The current hardware line consists of Stryd 5.0, a single pod, and Stryd Duo 5.0, a two-pod configuration that adds dual-sided balance metrics via Stryd Footpath. The 5.0 generation is described as 15% smaller by volume than the prior pod, weighing 8 grams, with an aerospace-grade aluminum mount, an advanced fiber material enclosure, double silicone anchoring clip, an environmental port, double-tap battery reporting, a magnetic keychain charger, extended antenna performance, roughly one month of battery life (20+ hours of continuous running), splash resistance, and ANT+ and BLE connectivity. Devices pair with Garmin, Apple Watch, COROS, Polar, Suunto, Wahoo, Amazfit and Wear OS watches.

On the software side, Stryd offers the Stryd app and PowerCenter, Adaptive Training (AI-generated daily workouts that adjust to a runner's fitness, schedule and training phases such as Base, Peak, Test, Recovery and Maintenance), power-based race plans for 5K through marathon distances, Critical Power testing, a workout library of more than 600 power-based sessions, a Stryd Assistant, and Stryd Labs for early access to features in development.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Device priceJan 2016$199
Device weightJan 20268 grams
EmployeesAug 20168
Membership priceJan 2026$129
Stryd 5.0 priceJan 2026$199
Workout library sizeJan 2026600 workouts

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 2

by search overlap

Companies competing with Stryd for the same Google search keywords, organic and paid, via search-intersection analysis.

Non-dilutive funding · 1 SBIR/STTR award

Federal grants — no equity taken
AgencyPhaseYearAmount
National Science FoundationPhase ISTTR2017$225K

Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.

Timeline · 7

launches, deals, and filings
Jan 2026
Adaptive Training launched

AI-powered training feature that generates daily personalized workouts, structures training into phases and adapts weekly to a runner's fitness, schedule and goals, syncing workouts to compatible watches.

source ↗

Jan 2026
Improved offline sync with balance metrics for COROS, Suunto and Polar

Update eliminating duplicate runs and allowing Stryd Duo users on COROS, Suunto and Polar watches to view complete balance metrics in a single activity.

source ↗

Jan 2026
Stryd 5.0 and Stryd Duo 5.0 released

Stryd launched its fifth-generation power meter pod, 15% smaller by volume, with upgraded sensing, an environmental port, magnetic keychain charging, extended antenna performance and new clip colors, alongside the dual-pod Stryd Duo 5.0.

source ↗

Jan 2026
Stryd Assistant introduced

Assistant feature to support training planning and answer questions around workouts and plan adjustments.

source ↗

Jan 2026
Stryd Labs early-access program

Program giving users early access to Stryd features still in development and a channel to provide feedback.

source ↗

Jan 2026
Stryd Speed announced

New product announced on the Stryd site, described as unlocking speed using true 3D motion.

source ↗

Aug 2016
Collaboration with Olympian Ben Kanute

Triathlete and Olympian Ben Kanute began collaborating with Stryd as a user of the power meter.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
StrydDelaware

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Stryd do?
Stryd makes a clip-on running power meter and power-based adaptive training software for runners.
Who founded Stryd?
Stryd was founded by LI SHANG, Robert Dick, Kun Li, Gus Pernetz, Jamie Williamson, Wyatt Mohrman in 2013.
Who are Stryd's investors?
Stryd's investors include Matchstick Ventures, Techstars, ZMT Capital.
How much funding has Stryd raised?
Stryd has disclosed $505K raised across 2 rounds.
Where is Stryd headquartered?
Stryd is headquartered in Boulder, US.