/Companies

Shapelog

Ann Arbor, US · Founded 2016 · Delaware corporation · 3 known investors

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ShapeLog provides wireless sensor technology and an AI coaching layer for connected fitness equipment, capturing data about how the equipment is used.

Founders & leadership

Shapelog was founded in 2016 by Bryan O'Rear.

BOBryan O'Rear
Bryan O'RearCEO, Co-FounderBryan O'Rear is CEO and co-founder of ShapeLog, a hardware and software platform for fitness equipment that uses sensor data and AI coaching. He brings over 20 years of experience in data commercialization and executive leadership, including roles as Managing Director at JP Morgan Chase in London, founding AXE Capital Management, and serving as COO/CFO at Modustri, a data collection software company for heavy equipment and infrastructure sectors.
SY
Suzanne YoonNamed on SEC filing

Board

PK
Peter Karmanos Jr.Board directorGeneral Partner & Fund Manager at MadDog Ventures

Investors · 3

Reported raises · per SEC filings

Form D private placements

$2.9M disclosed across 2 rounds · 2018–2021

▶$1.2MraisedOct 2021 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert SchostakDirector
  • David PlouchaDirector
  • Mark AngeloniExecutive Officer, Director
  • Bryan O'RearExecutive Officer, Director
  • David NamkungDirector
Offering amount
$1.2M
Amount sold
$1.2M
First sale
Oct 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.8MraisedNov 2018 · 18 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Suzanne YoonDirector
  • Peter Karmanos Jr.Director
  • Bryan O'RearExecutive Officer
Offering amount
$2.5M
Amount sold
$1.8M
First sale
Nov 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Shapelog do?
ShapeLog provides wireless sensor technology and an AI coaching layer for connected fitness equipment, capturing data about how the equipment is used.
Who founded Shapelog?
Shapelog was founded by Bryan O'Rear in 2016.
Who are Shapelog's investors?
Shapelog's investors include ID Ventures, MadDog Ventures, Service Provider Capital.
How much funding has Shapelog raised?
Shapelog has disclosed $2.9M raised across 2 rounds.
Where is Shapelog headquartered?
Shapelog is headquartered in Ann Arbor, US.