Shapelog
Ann Arbor, US · Founded 2016 · Delaware corporation · 3 known investors
Find your way into Shapelog
334 people in our graph share verified history with the Shapelog team — schools, employers, funds. One of them is your warm intro.
Funmi Garrickunlockedknows Bryan O'Rear · together at Deutsche Bank (overlapped)
×11knows the team · via Deutsche Bank
ShapeLog provides wireless sensor technology and an AI coaching layer for connected fitness equipment, capturing data about how the equipment is used.
Founders & leadership
Shapelog was founded in 2016 by Bryan O'Rear.
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Bryan O'RearinCEO, Co-FounderBryan O'Rear is CEO and co-founder of ShapeLog, a hardware and software platform for fitness equipment that uses sensor data and AI coaching. He brings over 20 years of experience in data commercialization and executive leadership, including roles as Managing Director at JP Morgan Chase in London, founding AXE Capital Management, and serving as COO/CFO at Modustri, a data collection software company for heavy equipment and infrastructure sectors.
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Suzanne YoonNamed on SEC filing
Board
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Investors · 3
Reported raises · per SEC filings
Form D private placements$2.9M disclosed across 2 rounds · 2018–2021
▶$1.2MraisedOct 2021 · 11 investors · Other TechnologyRule 506(b)
▶$1.2MraisedOct 2021 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert SchostakDirector
- David PlouchaDirector
- Mark AngeloniExecutive Officer, Director
- Bryan O'RearExecutive Officer, Director
- David NamkungDirector
- Offering amount
- $1.2M
- Amount sold
- $1.2M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.8MraisedNov 2018 · 18 investors · Other TechnologyRule 506(b)
▶$1.8MraisedNov 2018 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Suzanne YoonDirector
- Peter Karmanos Jr.Director
- Bryan O'RearExecutive Officer
- Offering amount
- $2.5M
- Amount sold
- $1.8M
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Shapelog do?
- ShapeLog provides wireless sensor technology and an AI coaching layer for connected fitness equipment, capturing data about how the equipment is used.
- Who founded Shapelog?
- Shapelog was founded by Bryan O'Rear in 2016.
- Who are Shapelog's investors?
- Shapelog's investors include ID Ventures, MadDog Ventures, Service Provider Capital.
- How much funding has Shapelog raised?
- Shapelog has disclosed $2.9M raised across 2 rounds.
- Where is Shapelog headquartered?
- Shapelog is headquartered in Ann Arbor, US.

