Fitness Startups

FightCamp offers a connected home boxing and kickboxing gym that pairs studio-quality equipment with motion-tracking sensors to count punches and reps and provide real-time performance stats. It delivers at-home, trainer-led combat-sports workouts for consumers.

13 investors

Bellabeat develops AI-powered wearable devices and a health intelligence platform designed to help women track wellness metrics, understand hormonal cycles, and receive personalized health insights. The company targets women seeking preventive care and longevity optimization through cycle-based data analysis and biometric monitoring.

7 investors

Arketa is a management platform for fitness and wellness businesses, offering scheduling, booking, payments, memberships, reporting, and marketing tools across single or multi-location studios. It targets studio owners and operators, from those opening a first location to chains running many, and includes onboarding and migration support.

6 investors

Rex.Fit makes a wearable camera device that uses computer vision to automatically track food intake and nutrition, alongside an API that fitness facilities integrate for nutritional analysis.

5 investors

A nutrition tracking app that uses computer vision AI to identify foods from photos and automatically log their nutritional information. The app serves consumers managing their diet and fitness goals.

4 investors

Quell develops fitness gaming software that combines combat-based gameplay with physical exercise, helping users achieve fitness goals through interactive gaming experiences.

3 investors

Adapted is a prehab and mobility app that delivers personalized exercise programs to athletes based on their sport, injury history, and training goals. The app provides evidence-based preventive exercises to strengthen vulnerable areas and reduce injury risk across various sports.

2 investors

Cora is an AI-powered fitness coaching app that creates personalized training programs, recovery guidance, and nutrition plans. It integrates with wearables like Apple Watch and Garmin to adapt coaching based on real-time body data.

2 investors

HYBRD is a training app for hybrid athletes that combines strength and cardio workouts with personalized training plans. It features an AI coach that adapts to user goals and integrates data from third-party fitness tools.

2 investors

Overfit combines human coaching for accountability with AI-generated personalized workout plans for fitness users seeking guidance and customized exercise routines.

2 investors

The Breakaway provides performance coaching to cyclists through an AI-driven platform, with plans to expand to other sports and fitness disciplines.

2 investors

Weilos runs a social app where people share fitness and weight-loss progress photos on a streaming newsfeed to find support and tips from others pursuing similar goals. The app includes a camera tool for taking aligned progress photos to track body transformations over time.

2 investors

Blok provides a platform where fitness instructors can offer live classes, sell recorded content, monetize specialized services, manage brand partnerships, and build their own branded communities.

1 investor

Eat Blueprint prepares meals based on longevity-focused nutritional protocols, using organic and locally-sourced ingredients while excluding gluten and seed oils.

1 investor

FitFu was a gamified fitness mobile app for iPhone and iPod Touch that used the device's accelerometer to track users' physical activity and provide feedback toward their goals. It added social features for comparing progress with friends and used points and levels to keep users motivated. (Now closed.)

1 investor

Fitia provides an AI-powered application that generates customized meal plans and tracks nutrition intake, adjusting recommendations based on user progress and dietary preferences to support weight management and muscle development goals.

1 investor

FitnessAI is a mobile app that generates AI-powered workout plans and provides on-demand access to coaches for individuals pursuing fitness goals. It operates in the consumer fitness and wellness software category.

1 investor

Overlord is an AI accountability partner app for iOS, Android, and Mac that enforces personal goal-setting through real-time monitoring, financial stakes, location tracking, and escalating interventions like voice calls and friend notifications. It helps users maintain habits across fitness, substance abstinence, focus, spending, and wellness through computer vision, geofencing, bank integration, and device-level app blocking.

1 investor

Tilt operates a bike-sharing network with stations in Indian gated communities, allowing residents to unlock and ride bicycles on demand. The company also runs Tilt Media, an advertising platform that places billboards in high-traffic locations within residential complexes across major Indian cities.

1 investor