Direct to Consumer Startups

Flower and Spice makes natural skincare products that combine skincare with aromatherapy, offering items in full and sample sizes directly to consumers. Its products carry the CosmEthically ACTIVE certification for natural, active formulations.

1 investor

Floyd designs and sells modular furniture, including storage units, seating systems, and bed frames built to be expanded and integrated over time. It offers a membership program with discounts and perks and a trade program for interior designers, architects, contractors, and other professionals.

1 investor

F.O.A Clothing is a fashion brand selling apparel and accessories such as jeans, tote bags, crossbody bags, and boxer briefs directly to consumers through its online store. Pricing is listed in Sri Lankan rupees.

1 investor

Fody Foods makes certified Low FODMAP, gluten-free, and dairy-free food products such as high-fiber snack bars formulated to avoid common digestive triggers. Its products target people with IBS and sensitive digestion looking for gut-friendly snacks.

1 investor

FoodNerd makes certified-organic snack puffs for toddlers and young children, made from fruits, vegetables, and sprouted seeds using a cold-processing method intended to preserve nutrients. The products avoid flours, oils, added sugars, and common allergens, and are sold direct-to-consumer via a subscription model.

1 investor

Foody prepares ready-to-eat meals made with natural ingredients and no preservatives that customers heat in the microwave and receive via scheduled home delivery. It focuses on affordable healthy meals for consumers in the Bogotá area of Colombia, and donates a meal to low-income people with each purchase.

1 investor

Foodhak offers prepared meals developed with nutritional science and clinical research, using ingredient substitutions and superfoods. The dishes are positioned as anti-inflammatory, low-calorie, high-protein, and free-from, aimed at health-conscious consumers.

1 investor

Footshop is an online and physical retailer of sneakers and streetwear, focusing on limited and premium collections, and also produces its own Footshop-branded shoes and apparel. Founded in 2011 and based in Prague, it operates stores across metropolitan areas in Central and Eastern Europe.

1 investor

Eugene Mushroom Company hand-forages wild mushrooms from forests across the Pacific Northwest and sells both fresh and dried varieties to customers. The family-owned business leverages 27 years of experience and second-generation foragers to supply mushroom products.

1 investor

Forager Project makes plant-based dairy alternatives, including dairy-free yogurt, milk, and creamers. Its products are organic, vegan, and free of soy, dairy, gluten, and BPA.

1 investor

Forages sells the Sprout Jar Kit, a reusable countertop kit with certified organic seeds for growing sprouts at home in about five days. It targets health-focused home consumers and emphasizes durable, dishwasher-safe, low-waste materials.

1 investor

A snack food brand making popped (not fried or baked) chips using high heat and pressure, along with peanut butter-layered protein wafers. Products are made with whole wheat atta instead of maida and rice bran oil, marketed as healthier indulgent snacks for consumers.

1 investor

For Bitter For Worse makes non-alcoholic cocktails using certified organic botanicals, offered directly to consumers including via a subscription option. The drinks are vegan, gluten-free, sugar-free, and free of preservatives.

1 investor

Formulary Club sells science-backed skincare products such as serums, masks, and sunscreens formulated with active ingredients like PDRN, retinol, niacinamide, and liposomal vitamin C. It operates a membership-based direct-to-consumer model that removes retail markups to offer members lower prices.

1 investor

A company organized around in-house departments for development, quality control, marketing, procurement, and logistics. The page provides no concrete details about the company's product or the market it serves.

1 investor

FORTĒA is a German health and wellness brand selling science-based dietary supplements developed by pharmacists, sold online and delivered to consumers' homes. Its products target specific health areas such as joint/back and bladder/urinary tract support.

1 investor

Lyra operates a collective of consumer brands offering everyday personal and family care essentials, spanning categories such as skincare, feminine care, and baby feeding products. It focuses on clean, quality daily-use goods for consumers and their families.

1 investor

Fourbital Factory is a Vermont-based manufacturer of custom and private-label knit beanies, offering small-batch and bulk production with low minimums and domestic turnaround. It serves apparel and outdoor brands, retailers, companies, teams, and events seeking branded or retail beanie collections made in the USA.

1 investor

Four Sigmatic makes functional mushroom-based consumer products, including mushroom coffee, using concentrated mushroom fruiting body extracts and organic, third-party-tested ingredients. Founded in 2012, the brand sells directly to consumers and through retail coffee aisles.

1 investor

Foxtale is an Indian skincare brand that sells face and body products—including moisturizers, serums, cleansers, sunscreens, and body washes—formulated with active ingredients like niacinamide, vitamin C, and salicylic acid. Its products target concerns such as acne, pigmentation, tanning, and oil control for consumers in India.

1 investor

Fraganote is a premium perfume brand in India selling men's, women's, and unisex fragrances online across fresh, woody, floral, and oriental families. Its products are formulated with higher fragrance concentrations for longevity in Indian heat and humidity.

1 investor

REAL Kombucha produces fermented kombucha soft drinks sold in bottles and cans, including a variety called REAL Blush, positioned as a non-alcoholic drink for social occasions and meals.

1 investor

Frances Valentine is a fashion brand offering women's apparel, footwear, and accessories, including merino knits, outerwear, dresses, and shoes with vintage-inspired designs. Products are sold direct to consumers through the brand's online store.

1 investor

Frank Body makes body care products such as self-tanners, coffee-based scrubs, firming creams and deodorants formulated with active skincare ingredients. The brand sells direct to consumers and offers a rewards program.

1 investor