Direct to Consumer Startups

Ffern makes natural, limited-edition seasonal perfumes blended in the English countryside and sold to members on a subscription-style basis. The company operates a flagship store in Soho, London where members and visitors can sample fragrances.

1 investor

Field Trip makes protein-rich snacks such as meat provisions made with grass-fed sources and without added MSG, nitrites, or corn syrup. It also offers Defender Bar, a plant-based protein bar aimed at performance-focused fuel.

1 investor

Field + Farmer was a fresh food brand that produced clean-label bars, fresh dips, cold-pressed juices, and dressings made with produce from partner farms. As of Fall 2024 its retail products are no longer available in stores, and the company is exploring retail, private label, food service, or partnership options to return to market.

1 investor

FINDRA is a clothing brand offering technical performance and outdoor apparel for activities such as mountain biking, swimming, and adventure sports. It sells its products direct to consumers online and publishes a journal with outdoor stories.

1 investor

Finisterre designs and sells outdoor and technical apparel and gear with a focus on sustainable, responsible manufacturing. A B Corp certified brand rooted in Cornwall, it also runs a repair and resale program for used products.

1 investor

Fireclay Tile handcrafts ceramic, glass, and mosaic tile made to order using a direct-to-customer manufacturing model. It serves residential and commercial customers through showrooms across the US, emphasizing sustainable tile making rooted in California's tile tradition.

1 investor

1 investor

FITbody sells sports nutrition supplements including 100% whey protein powder, creatine, omega 3, magnesium, and vitamin D3, marketed on their purity and gluten- and lactose-free formulation. The company sells directly to consumers focused on fitness and real nutrition.

1 investor

FitJoy makes better-for-you snack foods, including grain-free and gluten-free products that are Non-GMO Project Verified. Its snacks are sold direct-to-consumer online and through retail stores via a store locator.

1 investor

FitMyFoot makes custom 3D-printed shoe insoles based on foot scans captured with a smartphone, using Volumental scanning technology to measure each customer's foot shape and arch. The insoles are made to individual measurements and shipped directly to consumers.

1 investor

FitnessGenes offers an at-home DNA saliva test (or DNA data upload from providers like 23andMe and Ancestry) that screens 600,000+ genetic variants across eight ageing domains, combined with blood and lifestyle data, to produce personalised longevity, nutrition, supplement, and workout plans. It serves consumers seeking to understand health risks and improve healthspan through 180+ genetic reports and actionable guidance.

1 investor

Fitz Frames makes custom prescription eyewear and sunglasses that are 3D printed to fit each customer's face, using an iOS app for virtual try-on and facial measurement scans. Originally focused on kids, it now offers glasses, reading glasses, progressives, and auto-darkening lenses for all ages.

1 investor

Fix My Curls sells hair care products made with clean ingredients and a 5-step process aimed at healing damaged, frizzy, or tangled curly hair while reducing dandruff, itchiness, and redness. The products are marketed to people with curly hair.

1 investor

Fizz & Bubble makes self-care and bath products aimed at consumers looking to turn everyday routines into relaxation and me-time. The brand positions its products around personal care and mood-focused rituals.

1 investor

Flamingueo Store is an online shop selling beach and outdoor products such as beach chairs, umbrellas, floats, towels, coolers, and children's items. It operates as a direct-to-consumer ecommerce store, apparently focused on the Spanish-speaking market.

1 investor

Flat2VR Studios adapts and ports existing flat-screen video games into virtual reality experiences, handling development, funding, publishing, and marketing for IP holders. It serves game studios and IP owners looking to expand established franchises into the VR gaming market.

1 investor

Unbelts makes adjustable, size-inclusive stretch belts using yarn made from recycled water bottles, with an ethically sourced, living-wage supply chain. The direct-to-consumer accessories brand offers travel-friendly, buckle-flat belts and services like free repairs and offcut upcycling.

1 investor

Fleur Marché sells hemp-based transdermal patches and gummies formulated with 20mg of hemp and plant-based ingredients to support sleep, energy, relief, and relaxation. The direct-to-consumer wellness brand markets these products as allergen-free, vegan, and cruelty-free.

1 investor

Flizzer is an online store selling men's underwear such as trunks and boxers, offering free shipping over 100 CHF, a 100-day return policy, and a 6-month anti-hole guarantee.

1 investor

Floafers designs and sells footwear for children, including first-walker shoes, loafers, and sneakers organized into collections by developmental stage. The brand offers lightweight, flexible EVA-sole shoes for kids and families.

1 investor

Flotte is an eco-responsible rainwear clothing brand offering apparel focused on positivity, self-expression, and community.

1 investor

Flourish makes breakfast products, including pancakes, formulated to be high in protein and fiber and low in sugar. The products are sold directly to consumers as a morning meal option.

1 investor

Flow Nutrition produces dietary supplements and sports nutrition products, including vitamins, minerals, collagen, protein, creatine, and hormone-balance formulas, developing recipes and manufacturing them in-house in Jablonec nad Nisou. It sells directly to consumers through its online store, with products aimed at health, wellness, and fitness.

1 investor

Flow produces naturally alkaline artesian spring water sourced from a single spring in Bruce County, Ontario, offered in original, flavored, and sparkling varieties with no added sugar or sweeteners. The water is rich in naturally occurring minerals and electrolytes and is marketed for hydration and wellness.

1 investor