Direct to Consumer Startups

Frank and Oak is an apparel brand that designs and sells clothing such as its Jasper Oxford shirts directly to consumers online. Its products are designed in Canada.

1 investor

Frank Dandy is an online retailer selling underwear and apparel for women and men, offering direct-to-consumer sales with delivery across Europe.

1 investor

Frank & Darling offers custom engagement ring services, letting customers book in-person or virtual consultations to try on settings and view curated diamond selections matched to their search. It designs bespoke rings around a customer's chosen diamond.

1 investor

FRANKIE4 designs women's footwear including boots, sneakers, and flats, with each pair including a customizable Sole Saver Pack for a tailored fit. Founded by podiatrists, the company focuses on comfortable, stylish shoes for women.

1 investor

Frasier Sterling is a Los Angeles-based lifestyle brand selling jewelry, hair accessories, hats, bags, and home goods such as napkins and wine stoppers. It sells direct-to-consumer through its online store.

1 investor

Freakins is a direct-to-consumer apparel brand that sells denim products such as bootcut and baggy jeans for women and men. Its products are also available on Flipkart.

1 investor

Freaks of Nature makes natural, aluminum- and baking-soda-free deodorant that works with the skin's microbiome to control odor for up to 48 hours. The consumer personal-care brand offers scented and fragrance-free formulas packaged in recycled ocean-bound plastic.

1 investor

Freda is a direct-to-consumer brand that makes handcrafted, flash-frozen prepared foods such as frozen pizza, which are delivered frozen to customers' homes using dry ice. It sells individual products and discounted bundles online, serving consumers in Germany.

1 investor

Freddie's Flowers offers seasonal fresh-flower deliveries in the UK, sold as single boxes, gifts, or recurring subscriptions accompanied by hand-illustrated arranging guides. The company uses a grow-to-order model, low-emission delivery vehicles, and a box-return service to reduce waste, and is B Corp-certified.

1 investor

French Florist creates handcrafted floral arrangements sourced from farms worldwide and shipped directly to its boutiques, sold online to consumers for gifts and occasions. The company has operated for nearly five decades with its own designer training school.

1 investor

Frescobol Carioca is a consumer brand that sells apparel and lifestyle products through an online store.

1 investor

Freshis is a direct-to-consumer fresh produce delivery service offering fruits, vegetables, baked goods, pantry items, and beverages sourced from farms to customers' homes.

1 investor

FreshJax is a family-owned company that sells organic spices, seasonings, and food products made in the USA, sold directly to consumers online. It has operated since 2011.

1 investor

Fresh Meal Plan is a direct-to-consumer meal delivery service offering chef-prepared, ready-to-heat meals delivered fresh with options filterable by diet, calories, and cuisine. It serves health-conscious consumers and those following specific diets such as keto, with flexible subscription plans.

1 investor

Freshpet makes fresh, refrigerated pet food, meal toppers, and treats for dogs, with recipes developed by veterinary nutritionists. It sells through retailers such as Costco and offers a direct-to-consumer subscription plan with customized meal plans delivered to customers' homes.

1 investor

Fresh Sends is a direct-to-consumer flower and gifting brand that ships hand-designed bouquets in custom packaging, along with add-ons like baked cookies, candles, perfume, and hand cream. Its products are marketed for various occasions such as birthdays, with an AI-assisted card-writing tool for personalized notes.

1 investor

Frey makes liquid laundry detergent products that are free of harsh chemicals and toxins. The company manufactures and ships its products from Michigan and sells directly to consumers.

1 investor

Frido is a consumer brand offering ergonomic and comfort products such as insoles, footwear, cushions, pillows, mattress toppers, and maternity and baby care items, sold direct to consumers and in bulk to businesses. It also provides ergonomic solutions for corporate wellness, hospitality, and fleet management in India.

1 investor

Rachel is a women-led Canadian brand that designs eco-conscious tights, undershorts, and intimates as wardrobe essentials for women. It sells directly to consumers with a focus on style, sustainability, and self-care.

1 investor

Frugi sells children's and baby clothing organized by age group, with an emphasis on environmentally conscious products. It operates as a direct-to-consumer apparel retailer.

1 investor

Fruitfunk makes fruit-based snacks and candies for children, produced without added sugar and using only fruit while retaining fibers, minerals and vitamins. The products are vegan, containing no animal ingredients such as lactose or gelatin, and are sold through the company's online webshop.

1 investor

FableStreet designs and sells western wear for Indian women, using data from measurements of Indian women to develop its fits, and offers a sub-brand (FableStreet X) for curvier sizes (2XL to 5XL). It also runs Pink Fort, a brand of modern Indian wear that combines traditional crafts and textile techniques with contemporary silhouettes.

1 investor

Fastlane helps innovative brands expand globally through localized brand marketing, user operations, and building end-to-end sales channels, with focus regions including Europe, the US, Japan, and Korea. As a Shopify Plus Partner, it provides DTC independent site development, custom Shopify design, and growth operations tools, primarily serving Chinese brands going overseas.

1 investor

FULLBEAUTY Brands is a retailer of plus-size apparel for women and big & tall men, offering clothing through a family of brands. It positions itself as a resource focused on serving the plus-size consumer market.

1 investor