Direct to Consumer Startups

CAULIPOWER makes gluten-free, better-for-you versions of comfort foods such as cauliflower-crust pizzas, sold through grocery retailers including Whole Foods as well as delivery and restaurant channels. The company positions its products as healthier frozen and packaged meals for consumers seeking convenient, veggie-forward options.

2 investors

CAVA sells activewear, athleisurewear, streetwear, and co-ord sets, and offers gift cards that let recipients choose their own apparel. The brand markets clothing for active lifestyles direct to consumers.

2 investors

Cay Skin sells sun-care and skincare products, including chemical and mineral SPF facial sunscreens formulated as lightweight moisturizers that double as makeup primers. The brand offers consumer beauty products for daily sun protection, including options for sensitive skin.

2 investors

CELSIUS makes sugar-free energy drinks formulated with ingredients such as ginger, guarana, green tea, and vitamins, marketed to fitness-oriented consumers pursuing an active lifestyle. Its MetaPlus blend is intended to support metabolism and calorie burning when combined with exercise.

2 investors

Charlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.

2 investors

Cheers Health produces over-the-counter wellness supplements designed to alleviate symptoms associated with alcohol consumption. The Relief product is a capsule supplement formulated with clinically studied ingredients including white willow bark, ginger, caffeine, and l-theanine to be taken the day after drinking.

2 investors

Chefs Plate offers a meal kit delivery subscription in Canada, sending recipes and pre-portioned ingredients for dishes inspired by global cuisines. It positions itself as a low-cost option with $1 sides and $3 add-ons, and lets customers skip or cancel anytime.

2 investors

Chickapea makes healthy food products built around chickpeas, marketed to consumers looking for nutritious, protein-rich options. It is a certified B Corp food brand based in Ontario, Canada with a focus on social and environmental impact.

2 investors

Chillhouse is a beauty brand that produces press-on nail products and accessories. Tips Off is a nourishing nail remover designed to safely remove press-on nails without damage.

2 investors

Chomps makes meat snack sticks made with real ingredients, high-quality protein, and no sugar, with an allergy-friendly focus. The products are sold direct-to-consumer and through 65,000+ retail stores nationwide in the US.

2 investors

A consumer brand selling hair care and wellness products, including collagen and MSM supplements under the TOR label.

2 investors

Ciloo is a platform for managing branded products (promotional items and print materials) through on-demand and local production across 30 countries, enabling companies to reduce costs, waste, and carbon emissions while maintaining brand compliance.

2 investors

Cinder makes a countertop smart grill that cooks food (such as steak, chicken, and fish) to a precise internal temperature without a thermometer and can sear at 450°F, intended as a home replacement for sous-vide cooking. The company is a consumer kitchen appliance brand that, as of mid-2023, is ceasing operations and selling remaining inventory.

2 investors

Circ makes gluten-free, non-GMO snack bites containing 10g of protein per pack, sold direct to consumers with a subscription option. The products are shipped to the contiguous United States and Puerto Rico.

2 investors

Cirkul makes a hydration product designed to help people drink more water by making it convenient and flavorful. The company markets its drinkware and flavor system directly to consumers focused on healthy living and hydration.

2 investors

Citron designs children's mealtime and school products — including compartmented lunchboxes, insulated food jars, leak-proof water bottles, recycled-PET backpacks, and bamboo tableware — using BPA-, phthalate-, and lead-free materials. The brand sells to parents and families and distributes through 25 partners across 49 countries.

2 investors

Clean Age produces aluminum-free deodorants with natural ingredients in multiple scents, marketed as a clean personal care alternative for active consumers.

2 investors

Clove designs slip-on sneakers for healthcare professionals such as doctors and nurses, featuring fluid-resistant, easy-to-clean uppers and a dual-density support system for long work shifts. The footwear is sold direct-to-consumer through the company's online store.

2 investors

COBA produces chocolate bars infused with coffee and tea flavors, including Espresso, Matcha Latte, Hojicha Latte, and Chai Latte varieties. The products are designed as portable, ready-to-eat alternatives to traditional café beverages.

2 investors

Cocoheali is a kids' cosmetics brand that offers play-based color and beauty products designed to support children's creativity, play experiences, and sense of self-identity. It also runs classes and collaborations with hospitality and retail partners.

2 investors

Coffee Circle sources specialty coffee beans from Ethiopia, Colombia, and Kenya through direct, fair-trade relationships with farmers, then roasts them in-house in Berlin and ships climate-neutral to customers. The company sells whole beans via subscription and one-time purchases, along with brewing equipment, to consumers interested in specialty coffee.

2 investors

Colourette is a beauty and personal care company that produces skincare and cosmetic products, including deodorant sprays and treatment creams for underarm care.

2 investors

Colugo designs and sells baby and parenting gear, including strollers and carriers, developed with input from parents and customer feedback. The company targets parents seeking easy-to-use products for everyday situations like travel and daily care.

2 investors

Repurpose sells plant-based compostable trash bags and disposable products made without PFAS and BPA, positioned as durable, non-toxic alternatives to conventional plastic goods for household use. Products are sold direct-to-consumer and through grocery retailers.

2 investors