Cocoheali

Cocoheali is a South Korean kids' cosmetics and skincare brand operated by Purplus Co., Ltd. The brand describes its category as "kids creametics" — a contraction of "creative" and "cosmetics" — positioning colour and beauty items as tools for self-expression and play rather than purely as decorative cosmetics, under the slogan "PLAY COLORS". Products are built on ingredients selected as suitable for children's skin, and some lines are intended for use by the whole family.

The product range is split into a creative (Creametics) line and a family line. Signature items include the Cream Pang Pact, a cream reformulated into a compact for high-moisture care; the Sunny Pang Pact sun compact (SPF 50+ PA++++); a Mini Pang Pact; Cube Nail, a 3-in-1 stackable water-based nail polish that peels off like a sticker without remover; Cube Ring care lip balms; easy-art nail stickers; children's mask packs; bundled gift editions (My Beauty, My Dream, Summer, Christmas and Cocoland editions); accessories such as puffs and a leather "Coco Cat" cross bag; and a children's activity workbook. The ImmuImmu line is a non-toxic skincare range including cleansers, an all-in-one lotion and a serum-in-lotion, formulated with enzyme ingredients extracted from six types of rare mushrooms and marketed as usable by infants through adults, including pregnant women. Retail prices on the Korean site run from about 3,000 KRW for puffs to 99,000 KRW for a Summer Edition set; the English store lists items at roughly $3 to $50.

Beyond products, Cocoheali runs a "Colorful Camp" class programme framed around helping children find their own colour and identity.

Business model

Cocoheali is a consumer product brand operated by Purplus Co., Ltd., which is described as a manufacturer. Products are sold directly to consumers through the brand's own Korean and English-language online stores, through the online malls of major Korean department stores, and through pop-up stores, with additional revenue from overseas exports. The brand also offers classes/camps tied to its colour-play concept.