CIRC
1 employees on LinkedIn · 2 known investors
Circ makes gluten-free, non-GMO snack bites containing 10g of protein per pack, sold direct to consumers with a subscription option. The products are shipped to the contiguous United States and Puerto Rico.
Also known as CirC · Circ Bites
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Circ (Circ Bites) produces peanut-based snack bites positioned as an alternative to protein bars. Each pack contains five bites and delivers 10 grams of protein, and the company markets its products as non-GMO, gluten free and free of what it terms "nasty sweeteners." The packaging is described as resealable and recyclable, and the company frames peanuts as the most protein-filled nut, citing clinical links between peanut consumption and longevity and brain health.
The product line spans six flavors: Peanut Chocolate Chip, Caramel Chocolate Chip, Chocolate Mint, Chocolate Brownie, Honey Peanut Oat, and Lemon Blueberry, each listed from $23.44. The company's site also offers bundle options and branded merchandise, and displays an aggregate customer rating of 4.92 across 74 verified reviews.
Business model
Consumer packaged goods: Circ sells packs and bundles of its protein bites through its own e-commerce site, with a store finder indicating availability through retail locations as well.
Revenue comes from product sales of protein bite packs and bundles, with multi-pack bundle pricing and branded merchandise offered alongside the core line.
Traction
The company's website reports an aggregate rating of 4.92 from 74 verified customer reviews and lists six shipping product flavors along with a store finder for retail locations.
▸Full profile — market position, technology, go-to-market
Market position
A direct-to-consumer snack brand competing in the protein snack and protein bar category.
Circ positions itself against protein bars by offering a multi-bite, resealable pack format, a peanut base chosen for its protein content, and a stated emphasis on taste and texture alongside gluten-free, non-GMO and no-artificial-sweetener claims.
Technology
The company's product differentiation centers on formulation and packaging rather than proprietary technology: a peanut-based bite format and a resealable, recyclable five-bite pack.
Go-to-market
Direct-to-consumer online sales via the company website, supported by free shipping on orders over $50, bundle-and-save offers, and a store finder for physical retail availability.
Consumers seeking portable, higher-protein snacks with gluten-free and non-GMO attributes as a substitute for protein bars.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- CIRCcircbites.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CIRC do?
- Circ makes peanut-based protein bites with 10g of protein per resealable five-bite pack, sold online and in stores.
- Who founded CIRC?
- CIRC was founded by Theresa.
- Who are CIRC's investors?
- CIRC's investors include Blue Collective, Evolution VC Partners.