AnaOno Fashion
Philadelphia, US · 4 known investors
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AnaOno designs post-mastectomy and post-surgery bras and breast forms for breast cancer survivors and people recovering from surgery, offering intimates for recovery and everyday wear. The company sells directly to consumers, accepts FSA/HSA payment, and uses its own Comfy Modal fabric.
Founders & leadership
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Dana Kasse DonofreeFounderDana Kasse Donofree is the founder of AnaOno Fashion, which creates bras and intimates for breast cancer survivors and people recovering from breast surgery. She serves as a board member for Living Beyond Breast Cancer and is an advocate with METAvivor.
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Harvey HoffmanNamed on SEC filing
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W. Morgan ChurchmanNamed on SEC filing
Board
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Investors · 4
Golden Seedslisted by Golden SeedsFlushing · $250K – $2M
How we know: Golden Seeds's portfolio page · the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$1.1M disclosed across 1 round · 2022
▶$1.1MraisedAug 2022 · 19 investors · RetailingRule 506(b)
▶$1.1MraisedAug 2022 · 19 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Susan NetheroDirector
- Dana DonofreeExecutive Officer, Director
- Harvey HoffmanDirector
- W. Morgan ChurchmanDirector
- Offering amount
- $1.5M
- Amount sold
- $1.1M
- First sale
- Aug 2022
- Incorporated
- Limited Liability Company, Pennsylvania
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 4
ThirdLoveThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.
HoneyloveHoneylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.
CloviaClovia is a full-stack Indian lingerie brand selling bras, panties, sleepwear, activewear, shapewear, and swimwear online and through retail stores, with sizes for nine Indian body types. It controls its own design, manufacturing, and supply chain, and has expanded into men's innerwear (John Player) and kids' nightwear (Clovia Cubs).
TrueandcoTrue & Co sells women's intimate apparel, including wirefree bras made from microfiber and lace. It operates as a direct-to-consumer brand offering products through its own online store.
Companies working in the same space as AnaOno Fashion.
Frequently asked questions
- What does AnaOno Fashion do?
- AnaOno designs post-mastectomy and post-surgery bras and breast forms for breast cancer survivors and people recovering from surgery, offering intimates for recovery and everyday wear. The company sells directly to consumers, accepts FSA/HSA payment, and uses its own Comfy Modal fabric.
- Who founded AnaOno Fashion?
- AnaOno Fashion was founded by Dana Kasse Donofree.
- Who are AnaOno Fashion's investors?
- AnaOno Fashion's investors include Broad Street Angels, Golden Seeds, Houston Angel Network, Robin Hood Ventures.
- How much funding has AnaOno Fashion raised?
- AnaOno Fashion has disclosed $1.1M raised across 1 round.
- Where is AnaOno Fashion headquartered?
- AnaOno Fashion is headquartered in Philadelphia, US.


