AnaOno Fashion
Philadelphia, US · 4 known investors
AnaOno designs post-mastectomy and post-surgery bras and breast forms for breast cancer survivors and people recovering from surgery, offering intimates for recovery and everyday wear. The company sells directly to consumers, accepts FSA/HSA payment, and uses its own Comfy Modal fabric.
Founders & leadership
DD
Dana DonofreeFounder
DK
Dana Kasse DonofreeinFounder
HH
Harvey HoffmanNamed on SEC filing
WM
W. Morgan ChurchmanNamed on SEC filing
Board
SN
Susan NetheroBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$1.1M disclosed across 1 round · 2022
▶$1.1MraisedAug 2022 · 19 investors · RetailingRule 506(b)
▶$1.1MraisedAug 2022 · 19 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Susan NetheroDirector
- Dana DonofreeExecutive Officer, Director
- Harvey HoffmanDirector
- W. Morgan ChurchmanDirector
- Offering amount
- $1.5M
- Amount sold
- $1.1M
- First sale
- Aug 2022
- Incorporated
- Limited Liability Company, Pennsylvania
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapThirdLove3247 shared keywordsThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.
Honeylove2240 shared keywordsHoneylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.
Clovia1764 shared keywordsClovia is a full-stack Indian lingerie brand selling bras, panties, sleepwear, activewear, shapewear, and swimwear online and through retail stores, with sizes for nine Indian body types. It controls its own design, manufacturing, and supply chain, and has expanded into men's innerwear (John Player) and kids' nightwear (Clovia Cubs).
Trueandco1633 shared keywordsTrue&Co is a direct-to-consumer intimate apparel brand offering bras, underwear, and shapewear made with soft microfiber fabrics designed to layer smoothly under clothing. Its products are marketed to women.
Companies competing with AnaOno Fashion for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does AnaOno Fashion do?
- AnaOno designs post-mastectomy and post-surgery bras and breast forms for breast cancer survivors and people recovering from surgery, offering intimates for recovery and everyday wear. The company sells directly to consumers, accepts FSA/HSA payment, and uses its own Comfy Modal fabric.
- Who founded AnaOno Fashion?
- AnaOno Fashion was founded by Dana Donofree, Dana Kasse Donofree.
- Who are AnaOno Fashion's investors?
- AnaOno Fashion's investors include Broad Street Angels, Golden Seeds, Houston Angel Network, Robin Hood Ventures.
- How much funding has AnaOno Fashion raised?
- AnaOno Fashion has disclosed $1.1M raised across 1 round.
- Where is AnaOno Fashion headquartered?
- AnaOno Fashion is headquartered in Philadelphia, US.