abCoffee

abCoffee is an Indian specialty coffee brand operated by Brewbay Innovations Private Limited, headquartered in Marol, Mumbai, Maharashtra. It sells 100% specialty coffee through a network of company outlets and counters, positioning itself as a neighbourhood coffee place emphasising speed of service and low-frill formats rather than large sit-down cafés. Menu items highlighted by the company include a Signature Blend, a 100% Arabica washed coffee and a whiskey barrel aged coffee.

The company supplements physical outlets with a mobile app that allows customers to pre-order ahead of pickup to reduce wait times and to access daily promotional deals. It also runs subscription cards, a partnerships programme, and a social-media video series called "Brewed & Screwed" featuring two of its baristas across outlet formats of varying sizes.

Business model

abCoffee operates coffee outlets of varying formats, from larger outlets to small counters, selling specialty coffee drinks directly to consumers. Ordering occurs in-store and through the company's mobile app, which supports pre-orders and daily deals. The company also offers subscription cards and a partnerships track.

Traction

Company-reported figures include 85+ outlets, 350K+ customers, more than 1 million cups served, a 60% customer repeat ratio, an NPS score of 85 and 90% user ratings.