Direct to Consumer Startups

SUPER73 designs and sells electric bikes styled as adventure vehicles, marketed to a community of consumer riders. Founded in 2016 via a Kickstarter campaign, the brand sells electric bikes globally, with early roots in Orange County, US.

1 investor

Willie's Superbrew makes hard seltzer brewed from real superfruits such as mangoes, passionfruit, and pineapples. The drinks are gluten-free and use a double brewing process for added flavor.

1 investor

Superegg is a direct-to-consumer skincare and self-care brand that sells daily beauty products online, offering subscription refills and a loyalty rewards program. Products are shipped to U.S. customers.

1 investor

supernutural makes the Nutbooster, a countertop machine that presses whole nuts into fresh nut butter on demand, sold alongside single-origin roasted nut cartridges in various flavors. The German consumer food brand targets home cooks and food enthusiasts seeking additive-free, freshly made nut cream.

1 investor

Superoot makes a daily immunity drink mix sold in single-serve stick packs, combining six organic roots, three essential minerals, and vitamin C with no added sugar. The direct-to-consumer beverage brand sells through its online store, Amazon, and select Whole Foods Market locations.

1 investor

Spring (creator-spring.com) offers print-on-demand custom merchandise such as t-shirts, hoodies, mugs, tote bags, and stickers. It provides products that creators can sell to their audiences.

1 investor

A ready-to-drink meal replacement beverage designed for busy professionals and athletes, containing 19g of protein and 26 vitamins and minerals without added sugar. The product is manufactured in Poland and targets individuals seeking convenient nutrition without compromising on health.

1 investor

SuperYou makes protein wafers marketed as India's first protein wafer, offering 10g of protein per serving from a blend of fermented yeast protein, soy protein, and milk solids. The wafers are made with atta and jowar, with no added sugar, maida, trans fat, or palm oil, positioned as a snack or post-meal treat.

1 investor

SUPPLME is a Danish supplement brand offering liquid sports nutrition products for hydration, energy, and recovery, using liposomal technology for improved absorption. Its products are Informed Sport-certified, produced in pharma-grade facilities, and sold to athletes and fitness-focused consumers through a membership model.

1 investor

Susanne Kaufmann is a luxury skincare brand founded in 2003 that combines Alpine botanicals with modern science in formulations developed from spa treatments. The brand serves consumers seeking premium, nature-informed skincare products rooted in Austrian Alpine heritage and wellness traditions.

1 investor

SUSHI Bikes makes lightweight, affordable city e-bikes with a removable battery and around 75 km of range, aimed at commuters, students, and first-time e-bike riders. The bikes are made in Europe and designed in Munich, Germany.

1 investor

Sustain Natural makes vaginal and women's health products formulated without harmful chemicals, aimed at women concerned about ingredient safety. The company donates 10% of profits toward expanding access to women's health services in the U.S.

1 investor

Swede offers kitchen design and cabinetry through a network of independent design studios powered by proprietary technology. The company serves homeowners seeking professional design at accessible price points without traditional showroom overhead.

1 investor

Sweet Chemistry offers a skincare line of four products formulated with 3% Matrikynes peptides, available in different textures and finishes that can be used individually or layered. The products are marketed as clinically proven to improve skin barrier repair, function, and density within four weeks.

1 investor

Sweet Laurel produces organic, gluten-free, and vegan cakes made with almond flour and natural sweeteners for consumers seeking healthier dessert options. The company ships its baked goods to customers across the United States.

1 investor

Swehl provides digital tools, education, and community support for parents navigating breastfeeding, addressing disparities in access to judgment-free information and peer connection.

1 investor

SWIFF develops science-backed consumer products focused on personal protection and comfort for household and on-the-go use. The company aims to establish its products in Australian households by 2035.

1 investor

SwiftPaws is a pet health and wellness brand that makes chase-based play products, including CHASE!, Home Original, and Home Plus, which let owners set up a lure-course game in their backyard for exercise and enrichment. Its products are aimed at pet owners and industry professionals seeking to give dogs physical and mental stimulation.

1 investor

Swig Drinks is a beverage brand that sells specialty drinks directly to consumers, offering promotions and exclusive deals through a text message sign-up program.

1 investor

SwimClub sells a clinically-dosed dietary supplement aimed at improving male fertility and sperm health, formulated to support sperm production across the 90-day sperm creation cycle. The product is marketed to men trying to conceive and is made in cGMP-certified U.S. facilities with third-party testing.

1 investor

Swishables makes single-use mouthwash sachets as a plastic-free, alcohol- and dye-free alternative to traditional bottled mouthwash, marketed for travel and on-the-go oral care. The product is sold directly to consumers with an emphasis on reducing plastic waste.

1 investor

Swiss Precision Active is an eco-conscious apparel brand that designs and manufactures medical scrubs, uniforms, and accessories using high-performance, sustainable textiles. It targets healthcare and uniform markets with a focus on fit, comfort, and environmentally minded materials.

1 investor

Swym is a shopper engagement platform that helps eCommerce merchants personalize and optimize the shopping experience on their websites, including features for wishlists, shopper collaboration, and retargeting campaigns.

1 investor

Syra is a specialty coffee roaster that sources single-origin beans from small farms, roasts them weekly in Barcelona, and sells fresh seasonal coffee online with a monthly subscription option. It serves coffee consumers in Spain, offering direct-to-consumer shipping and traceable, sustainably sourced products.

1 investor