Superyou
Founded 2024 · 71 employees on LinkedIn · 2 known investors
SuperYou is a consumer packaged food brand offering protein-focused snacks and supplements, including multigrain chips, protein wafers, yeast protein powders, and creatine. Its products are made by third-party manufacturers across India.
Also known as SuperYou · SUPERYOU
Founders & leadership
Superyou was founded in 2024 by Nikunj Biyani.
Investors · 2
Also in the syndicate · 1
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026SuperYou is an Indian direct-to-consumer packaged food brand focused on protein-rich snacks and supplements. Its catalogue spans three main formats: protein wafers (10g and 20g "Mega" versions, plus 5g minis, in flavours including chocolate, strawberry crème, choco peanut butter, cheese, coffee, cookies & cream, nutty chocolate, cranberry crunch and kesar pista badam), baked multigrain protein chips, and "SuperYou PRO" protein powders based on fermented yeast protein, alongside creatine monohydrate in unflavoured, orange and lemon variants. Products are positioned as containing no palm oil and no added sugar, with added fibre.
The protein powder line is built on bio-fermented yeast protein, marketed as a complete vegan protein delivering 24-27g protein per serving with 5g BCAA, nine essential amino acids and a stated PDCAAS score of 1.0, and fortified with probiotics, prebiotics and digestive enzymes from pineapple and papaya. Flavours include chocolate, cold coffee, kesar badam, strawberry, vanilla, choco hazelnut and unflavoured, sold in 500g and 1kg jars, sachets and multi-packs. Wafers use a blend of bio-fermented yeast protein and milk solids and are made with refined wheat flour, so they are not gluten-free and are not suitable for those with lactose allergies.
The brand was launched in November 2024 under venture studio Think9 Consumer (Think9 Consumer Technologies) and is headquartered in Mumbai. It was co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, who is described in press coverage as the nephew of Future Group founder Kishore Biyani.
Founding story
The brand was co-founded by actor Ranveer Singh together with entrepreneur Nikunj Biyani, the nephew of Future Group founder Kishore Biyani, and was built under the Think9 Consumer venture studio, which operates across food, wellness, beauty, home and fashion categories.
Business model
SuperYou sells branded packaged protein snacks and supplements to consumers, with manufacturing outsourced to third-party contract manufacturers across India, including Nutromode Snacks (Nashik) and Harry Nutri Bites LLP (Gandhinagar) for multigrain chips and puffs, Prayagh Consumer Care (Telangana) and Yashheel Foods LLP (Gujarat) for wafers and mega wafers, Saipro Industries (Pune), H&H Healthcare and Cosmetics (Madhya Pradesh) and 3S Fitness Technologies (Manesar) for yeast protein variants, and H&H Healthcare for creatine.
Product sales of protein wafers, multigrain chips, protein powders, creatine and accessories such as shakers, priced in Indian rupees and frequently sold in discounted multi-packs and combos, with prepaid order bonuses and free-shipping thresholds.
Traction
Press coverage in December 2025 reported an annual recurring revenue of INR 200 crore as of December 2025, while a separate report the same month cited ARR of INR 150 crore and a stated ambition of INR 1,000 crore in annual sales within five years at 15% EBITDA. Product pages show hundreds of customer reviews on bestsellers, including 348 reviews on the variety pack of ten protein wafers.
Latest developments
In December 2025 SuperYou announced an INR 63 crore (about $7 million) Series B round led by V3 Ventures with existing investors Rainmatter and Gruhas Collective Consumer Fund; reported post-money valuation was around INR 600-660 crore ($66-73 million). The company said proceeds would fund R&D, new product categories, distribution expansion across online and offline retail, and headcount growth. Recent product launches include vanilla and choco hazelnut fermented yeast protein, and 20g Mega Protein Wafers in cranberry crunch and kesar pista badam.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
SuperYou operates in India's protein and functional nutrition segment and is described in press coverage as having introduced protein wafers to the Indian market, competing for consumers who would otherwise buy whey or plant-protein powders and conventional snacks.
Positioning rests on fermented yeast protein as an alternative to both whey (claimed to cause bloating) and plant protein (claimed incomplete), snack formats such as wafers and baked multigrain chips rather than only powders, and formulation claims of no palm oil, no added sugar and added fibre.
Technology
Core product technology is bio-fermented yeast protein, produced through fermentation and positioned as a complete vegan protein with a PDCAAS of 1.0, free of lactose, gluten, dairy and soy, and formulated with probiotics, prebiotics and plant-derived digestive enzymes. Wafers combine this fermented yeast protein with milk solids. The company publishes protein and creatine lab reports on its site.
Go-to-market
Products are sold through SuperYou's own e-commerce site, marketplaces such as Amazon and Flipkart, quick-commerce apps including Zepto, Blinkit and Swiggy Instamart, and offline retail chains including Reliance Fresh, Wellness Forever and 7/11. The brand uses celebrity co-founder association with actor Ranveer Singh, content marketing via an educational nutrition blog, and referral ("Refer & Earn") programmes.
Indian consumers seeking higher-protein everyday snacks and supplements, including fitness-oriented buyers, vegetarian and vegan consumers avoiding dairy-based whey, and mainstream snack buyers looking for alternatives to conventional biscuits and chips.
Geography
Headquartered in Mumbai, India, with contract manufacturing sites in Maharashtra, Gujarat, Telangana, Madhya Pradesh and Haryana, and distribution across online and offline retail in India.
History
SuperYou was launched in November 2024 under the venture studio Think9 Consumer. It began by selling protein wafers and subsequently expanded into protein powders and protein chips. It raised capital from Zerodha founders Nikhil and Nithin Kamath in the year before its December 2025 Series B round, which was led by V3 Ventures with participation from Rainmatter and Gruhas Collective Consumer Fund.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsD2C protein brand SuperYou raised INR 63 crore (about $7 million) in a Series B round jointly led by V3 Ventures with existing investors Rainmatter and Gruhas Collective Consumer Fund. Capital earmarked for R&D, new product categories, distribution expansion online and offline, and headcount growth. Reported post-money valuation of about INR 600-660 crore ($66-73 million).
$7M source ↗
The brand was launched in November 2024, starting with protein wafers before expanding into protein powders and protein chips.
SuperYou raised capital from Zerodha's Nikhil and Nithin Kamath approximately one year before its December 2025 Series B round.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Superyousuperyou.in · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Superyou do?
- Indian D2C protein food brand selling protein wafers, multigrain chips, fermented yeast protein powders and creatine.
- Who founded Superyou?
- Superyou was founded by Nikunj Biyani in 2024.
- Who are Superyou's investors?
- Superyou's investors include V3 Ventures.