Direct to Consumer Startups

Strands of Faith makes clean, non-toxic haircare products formulated with herbs, oils, and botanical extracts for textured, coily, and kinky hair. The direct-to-consumer brand is handmade in Mississippi and sells conditioners, treatments, and styling products online.

1 investor

Empower is a data-driven automotive marketing platform that helps dealerships identify high-value customers and execute targeted direct mail and email campaigns based on behavioral triggers and purchase history analysis.

1 investor

A consumer beauty brand that produces hair care products, specifically detangling and styling solutions for children and families with various hair types.

1 investor

koelnistkool is a Cologne-based apparel brand selling T-shirts and other merchandise with local Cologne-themed designs, offered online and through its own retail store. It provides click-and-collect online ordering with in-store pickup.

1 investor

Studs sells fine earrings and body jewelry such as flatback studs, huggies, and clickers, and offers in-person ear piercing services performed with needles by professional piercers. The brand focuses on personalized ear piercing ("earscape") and earring styling for consumers.

1 investor

Stush Patty is a food company that produces a Jamaican curry cooking paste made from toasted island spices, turmeric, and fresh aromatics for use with various proteins and side dishes.

1 investor

Stuzzi is a hot sauce crafted in Italy from three ingredients — chilies, vinegar, and salt — with no preservatives, artificial colors, sweeteners, or thickeners. The medium-heat sauce is non-GMO, vegan, paleo, gluten-free, and peanut-free, made with organically farmed chilies, organic distilled vinegar, and Sicilian sea salt.

1 investor

John Masters Organics is a beauty and skincare company that produces organic and plant-based cosmetic products, including the Phytosolution Refining Essence—a multi-use facial toner formulated with plant extracts and scientific ingredients to address complex skin concerns.

1 investor

Style Lend operates a marketplace for renting luxury fashion items, where members list pieces from their own closets and others rent them for seven-day periods. It is accessible via an iOS app and website.

1 investor

StyleUp provides daily, weather-appropriate outfit recommendations tailored to a user's lifestyle and personal style. The consumer-facing service learns from user feedback to improve its styling suggestions over time.

1 investor

Subtl Beauty sells customizable, compact makeup "staks" that combine a full-face routine — including BB powder, concealer, bronzer, blush, eyeshadow, and lip products — into a single portable compact. Its vegan, talc-free, and cruelty-free cosmetics are marketed directly to consumers seeking travel-friendly, everyday makeup.

1 investor

Subtle Snacks (operated by Thix Snax, Corp.) makes low-calorie snack foods, including potato chips, cookies, and chocolate- and peanut-flavored bites, sold direct to consumers. The company advertises roughly 70% fewer calories than a standard serving of chips and currently offers products via pre-order.

1 investor

Sueños Spirits produces a portfolio of 100% de agave tequila brands using traditional small-batch, stone-oven slow-roasting methods, spanning multiple price points across the tequila market. The company serves tequila consumers across different market segments.

1 investor

SugarbearPRO sells consumer wellness and beauty products, including hair vitamin gummies, sleep gummies, and lash and brow care serums. The products are marketed directly to consumers focused on hair health, sleep, and lash/brow growth.

1 investor

Tequila Tromba is an artisanal tequila producer in Jalisco, Mexico that emphasizes small-batch, additive-free spirits crafted according to traditional methods. The brand is known for its commitment to authentic production, sustainability, and community engagement among producers and consumers.

1 investor

Suit Supply is a menswear retailer offering tailored suits and formal wear through direct-to-consumer channels. The company combines craftsmanship with personalized customer service.

1 investor

Suja is a producer of organic, cold-pressed juices, wellness shots, and greens powders sold through direct-to-consumer and retail channels. The company specializes in plant-based beverages that are organic, non-GMO, and free of preservatives.

1 investor

Sun Powder is a daily ingestible skin supplement that delivers clinical doses of ingredients such as nicotinamide, polypodium, and astaxanthin to help skin respond to UV stress and build resilience. Developed by dermatology practitioners, it is sold directly to consumers as a complement to sunscreen use.

1 investor

SUNBOY makes canned spiked beverages combining young Nam Hom coconut water with real fruit juice, a 5% gluten-free alcohol base, no artificial flavors, and no added sugar. The drinks are sold direct to consumers in the US, with roots in New York City.

1 investor

Sunday Planet 47 is a brand that promotes indoor plant cultivation and offers plants along with related merchandise for urban consumers. The company provides guidance on integrating plants into indoor spaces and sells plants and gift items to individuals and corporate clients.

1 investor

SUNFLOW is a premium beach brand that designs and sells beach chairs and related accessories such as umbrellas and towels for consumers. Its product line includes several chair models built with lightweight, telescoping frames and premium materials.

1 investor

Sunny Within makes clean liposomal dietary supplements formulated with organic avocado oil for longevity, immune support, and cellular health. Its products use liposomal delivery to improve nutrient absorption, sold directly to consumers.

1 investor

Sunwink makes plant-based, USDA Organic gut-health powders sold as single-serve stick packs for daily wellness, debloat, and digestion. The consumer wellness brand sells its products via its Amazon store with Prime shipping and Subscribe & Save.

1 investor

A retailer of children's self-care and craft products, offering DIY nail kits and beauty-themed activity sets marketed toward kids for at-home creative play.

1 investor