Superegg
New York, US · 1 known investors
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Superegg is a direct-to-consumer skincare and self-care brand that sells daily beauty products online, offering subscription refills and a loyalty rewards program. Products are shipped to U.S. customers.
Founders & leadership
EC

Erica ChoiCo-FounderErica Choi is an esthetician and founder of Superegg, a vegan skincare brand using plant-based technology to formulate products designed to replicate the nutritional benefits of egg components. She brings 15+ years of experience as a creative director and graphic designer working across luxury fashion, beauty, and lifestyle brands, with expertise in content development, e-commerce, and digital marketing strategy.
Investors · 1
Frequently asked questions
- What does Superegg do?
- Superegg is a direct-to-consumer skincare and self-care brand that sells daily beauty products online, offering subscription refills and a loyalty rewards program. Products are shipped to U.S. customers.
- Who founded Superegg?
- Superegg was founded by Erica Choi.
- Who are Superegg's investors?
- Superegg's investors include Lotus Venture Partners.
- Where is Superegg headquartered?
- Superegg is headquartered in New York, US.