/Companies

Superegg

New York, US · 1 known investors

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Superegg is a direct-to-consumer skincare and self-care brand that sells daily beauty products online, offering subscription refills and a loyalty rewards program. Products are shipped to U.S. customers.

Founders & leadership

ECErica Choi
Erica ChoiCo-FounderErica Choi is an esthetician and founder of Superegg, a vegan skincare brand using plant-based technology to formulate products designed to replicate the nutritional benefits of egg components. She brings 15+ years of experience as a creative director and graphic designer working across luxury fashion, beauty, and lifestyle brands, with expertise in content development, e-commerce, and digital marketing strategy.

Investors · 1

Frequently asked questions

What does Superegg do?
Superegg is a direct-to-consumer skincare and self-care brand that sells daily beauty products online, offering subscription refills and a loyalty rewards program. Products are shipped to U.S. customers.
Who founded Superegg?
Superegg was founded by Erica Choi.
Who are Superegg's investors?
Superegg's investors include Lotus Venture Partners.
Where is Superegg headquartered?
Superegg is headquartered in New York, US.