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Swym
Techstars '17Seattle, US · Founded 2012 · 60 employees on LinkedIn · 1 known investors
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Swym is a shopper engagement platform that helps eCommerce merchants personalize and optimize the shopping experience on their websites, including features for wishlists, shopper collaboration, and retargeting campaigns.
Also known as Swym Corporation · swym.it · Wishlist Plus
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Swym (Swym Corporation) is a shopper engagement platform for eCommerce merchants, founded in 2012. Its software adds interactive shopping features to storefronts built on turnkey commerce platforms, which the company describes as quick to launch but generic in shopping experience and limited in built-in marketing and personalization functionality. Core products include Wishlist Plus, Save for Later, Back in Stock alerts and Gift Registry, plus modules aimed at sales teams and marketing teams.
The products capture what the company calls permission-based or zero-party shopper intent data — items saved, wishlisted, or subscribed to for restock — and feed that data into targeted campaigns such as wishlist reminders, price drop notifications, low stock and back-in-stock alerts delivered by email, SMS or push. Sales-facing capabilities let associates view customer wishlists, curate and share recommendations, configure alerts and engage shoppers both online and in-store through Shopify POS. Swym also exposes JavaScript and developer APIs so merchants can build headless storefronts, mobile app experiences and custom wishlist implementations.
Earlier positioning described Swym as a cross-device platform that mapped a shopper's journey across screens so retailers could let shoppers "pick up where they left off" even when not logged in, comparable to Amazon's shopping history or Expedia's Scratchpad, with the aim of helping smaller online retailers compete with larger marketplaces.
Founding story
Founder and CEO Arvind Krishnan and his team were frustrated by the ordinary, impersonal mobile shopping experiences offered by most retailers, contrasting them with personalized consumer services such as Netflix, Spotify and Flipboard. Encountering Expedia's Scratchpad crystallized the idea that all eCommerce sites should offer similar assistance, bridging eCommerce with personalized assistance. Krishnan previously held senior management roles at Microsoft and Yahoo, led an incubation effort in digital ad products at Microsoft, and co-founded OrderMonger.com; he holds a B.Tech from IIT Madras and a Master of Science from Georgia Tech.
Business model
Swym sells software to eCommerce merchants as apps installed on hosted commerce platforms, distributed through app marketplaces such as Shopify, alongside customization services, an agency partner program and a published pricing page.
Merchant-facing software apps with published pricing, supplemented by customization services and an agency partner program.
Traction
The company reports 48,000 merchants using the platform, over 1,300 five-star reviews, click-through rates of 30-35% on alerts, and wishlist-driven sales increases of 20-30%. Published case studies cite a 239x ROI at The Beaufort Bonnet Company, 16.6x ROI at Dubarry of Ireland, a 9.94% conversion rate at Escentual, and over 150X ROI reported by Ava & May. Headcount has grown to 80+ people from five employees at an earlier stage.
Latest developments
Recent product work has focused on automatic brand-matched wishlist buttons with consistent mobile and desktop behavior, surfacing saved products in customer accounts on login, the Smart Save behavioral capture feature, a faster wishlist setup panel, an insights dashboard, improved POS wishlists, B2B enhancements, a Shopify-certified badge, and new integrations including Omnisend and Tapcart push notifications. The site also promotes a joint guide on turning shopper intent into revenue with Klaviyo.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Swym states that over 48,000 merchants in close to 100 countries use its software and that its listing has over 1,300 five-star reviews; its demo site cites 40,000 brands using Wishlist Plus.
The company positions its offering as broader than a standalone wishlist — combining saved-item capture, restock and price-drop alerting, registry, POS and sales-team workflows on one platform — and emphasizes zero-party intent data as an alternative to paid advertising, extensive integrations, and customizable APIs. Its stated "secret sauce" has been mapping a shopper's journey across devices to deliver personalized experiences.
Technology
A hosted platform that captures shopper activity on storefronts in real time and syncs it to marketing tools. It offers full-featured JavaScript and developer APIs for headless and mobile app implementations, Shopify POS integration for in-store use, and a Smart Save capability that detects repeat product visits and captures intent signals automatically. The company maintains a trust center covering data confidentiality, integrity and availability.
Go-to-market
Distribution is centered on commerce platform app stores, with self-serve installation on Shopify plus demo bookings, a public demo store, case studies, marketing playbooks and an agency partner program. The company made an early strategic decision to focus solely on the Shopify platform before broadening.
Direct-to-consumer and retail eCommerce brands running on platforms such as Shopify, Shopify Plus, BigCommerce and Magento, in verticals including fashion, beauty, home and decor and jewelry; referenced customers include Princess Polly, Tibi, Willow Boutique, Ava & May, Mikasa Hospitality, Dubarry of Ireland and Escentual.
Geography
Headquartered in Seattle, Washington; a fully remote company with team members across six locations in India and the United States, serving merchants in close to 100 countries. One directory lists the legal entity's headquarters as Plano, Texas.
History
Founded in August 2012, Swym was incubated at TiE Launchpad in Silicon Valley and subsequently raised angel funding. After early experiments — including an unsuccessful attempt at a self-serve offering for a segment the company judged not ready for it — it narrowed focus to the Shopify platform and reported strong growth in the eight months preceding April 2017. Swym joined the Techstars Seattle 2017 class and has since grown to a fully remote team of more than 80 people, expanding its product line beyond wishlists into alerts, registries, POS and sales-team tools, with monthly product updates published continuously through 2026.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Swym.
Timeline · 6
launches, deals, and filingsUpdate showing shoppers their saved products immediately upon logging into their account to shorten the path to purchase.
June 2025 updates added a new setup panel, pre-configured wishlist reminders, POS support, Tapcart push notifications, sales quote creation with wishlists and marketing insights.
Swym launched Smart Save, a tool that captures shopper behavior data, along with a new insights dashboard, improved POS wishlists and additional marketing tools.
February 2025 updates included a Shopify-certified badge, a redesigned wishlist side drawer, more button styling options and a new Omnisend integration.
CEO Arvind Krishnan stated the company was incubated at TiE Launchpad in Silicon Valley and subsequently raised angel money before joining Techstars Seattle; no amount was disclosed.
Swym participated in the Techstars Seattle 2017 accelerator class, preparing for Demo Day on April 19, 2017. The company was also a product of the TiE Silicon Valley incubator.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 9
primary sources listed
- Swymgetswym.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Swym do?
- Swym is a shopper engagement platform giving eCommerce merchants wishlist, save-for-later, back-in-stock and gift registry tools.
- Who are Swym's investors?
- Swym's investors include Techstars.
- Where is Swym headquartered?
- Swym is headquartered in Seattle, US.