Direct to Consumer Startups

Freestyle makes baby care products including diapers and water-based wipes designed for sensitive skin, using chlorine-free and plastic-free materials. Its products are sold direct-to-consumer online as well as through retailers such as Target and Walmart.

5 investors

FreshToHome is an online marketplace for fresh meat, poultry, and seafood, sourcing directly from farmers and small-boat fishermen for home delivery. It also offers ready-to-cook items and other prepared foods to Indian consumers via its website and app.

5 investors

Fuego designs minimalist dance sneakers built for dancing and spinning on any surface, sitting at the intersection of dance and streetwear. It serves dancers across more than 120 countries with footwear collections including low-top, high-top, and split-sole styles.

5 investors

Furnishka is a Bengaluru-based furniture brand that designs and manufactures solid wood, space-saving, and customizable furniture — including sofas, beds, dining sets, wardrobes, and home décor — sold through offline stores and online across India. It operates an in-house manufacturing facility and offers quick-ship and made-to-order pieces with warranty, free assembly, and returns.

5 investors

Gerald is an online retailer specializing in recurring and essential household products for individuals and families on tight budgets. The platform aims to provide affordable access to everyday essentials without financial strain.

5 investors

Ghia makes a non-alcoholic apéritif spirits drink designed as a modern alternative to traditional cocktails and aperitivo culture. The brand targets consumers seeking the social and sensory experience of drinking without alcohol.

5 investors

GoldieBlox creates toys, shows, and campaigns designed to introduce girls to science, technology, engineering, and math at a young age. The company targets children and their parents, aiming to build confidence in STEM and challenge gender stereotypes in these fields.

5 investors

Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste. The company sells its products directly to consumers for everyday eating.

5 investors

Mars offers personalized science-backed products and services for men's health and wellbeing. The company targets men seeking customized solutions to address their specific health needs.

5 investors

Grüns makes nutrient-dense gummy supplements formulated with 60+ whole-food ingredients designed to provide comprehensive daily nutrition. The company targets consumers seeking convenient, portable nutrition alternatives to pills and powders.

5 investors

Halfday makes prebiotic iced teas with 6g of fiber, 3-5g of sugar, and 30-40 calories per can, offered in classic flavors and formulated to support digestion. The beverages are marketed as gut-friendly and suitable for keto and gluten-free diets.

5 investors

Hazel makes disposable, leakproof briefs designed to look and feel like regular underwear for people experiencing urinary incontinence, including women postpartum. The briefs use absorbent, breathable natural fibers with recyclable packaging.

5 investors

Hingeto operates a B2B marketplace and technology platform that connects inventory to online stores, letting fashion brands and influencers sell current and upcoming products without taking on inventory risk.

5 investors

Home Chef is a meal kit delivery service that sends customers pre-portioned ingredients and recipes to cook home-cooked dinners, with meal kits starting at $7.99 per serving. It targets busy consumers in the United States looking to simplify their weeknight cooking.

5 investors

Hydrant makes electrolyte drink mixes formulated with real fruit juice, sugar, and balanced electrolytes for hydration, sold direct to consumers. It also offers immunity and energy product variants.

5 investors

Hyperice develops technology-driven products for warm up, recovery, and performance, aimed at athletes and general wellness consumers. The company operates in the sports performance and wellness category.

5 investors

Jesse & Ben's makes frozen french fries, cooked in avocado oil and grass-fed beef tallow, sold as a consumer packaged food brand for grocery retail. The company was founded by two former restaurateurs who developed the fries during their restaurant and food truck years.

5 investors

Jude manufactures CoreCTRL, a dietary supplement formulated to support bladder health through targeted botanical ingredients, probiotics, and vitamins for daily wellness.

5 investors

Kapiva is an Ayurvedic wellness brand that makes natural and organic nutrition products, such as amla, wheatgrass, and aloe vera juices, based on traditional Ayurvedic practices combined with modern science. It also offers free consultations with certified Ayurvedic doctors and practitioners for consumers seeking health and wellness support.

5 investors

KatKin is a London-based subscription brand making gently cooked, frozen fresh cat food from human-quality meat.

5 investors

KinderFarms makes children's OTC medicine and hydration products, such as electrolyte solutions, formulated with cleaner ingredients like zinc, dextrose, and electrolytes and without artificial dyes. The company sells consumer health products aimed at parents seeking effective, minimal-ingredient options for their kids.

5 investors

Kite Hill creates plant-based dairy alternatives including cheeses, yogurts, and spreads using an artisan approach. The company serves consumers seeking dairy-free food products in the natural and specialty grocery market.

5 investors

Koia makes plant-based protein shakes, including a Vanilla Bean flavor that is dairy-free, soy-free, and non-GMO with 18g of protein per bottle. The company sells ready-to-drink beverages directly to consumers.

5 investors

Laws of Motion is a women's apparel brand that sells clothing—including pants, dresses, blazers, and matching sets—sized using AI, with a fit quiz to match customers to their size. It sells directly to consumers through its online store.

5 investors