Fresh To Home food
Founded 2015 · 731 employees on LinkedIn · 5 known investors
FreshToHome is an online marketplace for fresh meat, poultry, and seafood, sourcing directly from farmers and small-boat fishermen for home delivery. It also offers ready-to-cook items and other prepared foods to Indian consumers via its website and app.
Also known as Freshtohome · FreshToHome
Founders & leadership
Fresh To Home food was founded in 2015 by Shan Kadavil.
Investors · 5
Company profile
researched Aug 2026FreshToHome operates an e-commerce storefront (freshtohome.com) and mobile apps for iOS and Android through which consumers in India order fresh fish and seafood, poultry, mutton (goat and lamb), steaks and fillets, ready-to-cook items and vegetarian products. The catalogue shown on the site is organised into categories including Heat & Eat, Fish & Seafood, Poultry, Mutton, Ready to Cook, Combo Packs, Steaks & Fillets, Indian Breads & Batter, Dairy Products and Cold Pressed Juices, with individual items priced in Indian rupees and sold by weight (typically per 500g) or per pack.
The site presents discounted list prices, daily deals, flash sales and promotional codes, and product naming spans multiple Indian regional languages, reflecting a customer base across several linguistic markets. Ordering is account-based, with registration and login by mobile number, email or one-time password. Delivery is scheduled by slot, with express delivery available in most areas through the mobile app. A paid "Purple" membership tier offers unlimited free home delivery and member-only deals. The company also publishes certificates, a newsroom, an FAQ, a refer-a-friend programme and a "Sell With Us" channel for suppliers, and provides customer support via a toll-free number and email.
Business model
Direct online retail of fresh and prepared animal-protein and related food products to consumers, transacted through the company's website and mobile apps and fulfilled by home delivery. Products are sold at per-weight or per-pack prices, frequently discounted from a stated list price. An optional paid membership ("Purple") bundles unlimited free home delivery and exclusive deals, and a supplier-facing "Sell With Us" programme is offered.
Revenue is generated from product sales at listed rupee prices per pack or per 500g unit, supplemented by a paid "Purple" membership that provides free home delivery and member pricing.
Traction
The storefront lists a broad assortment across more than ten categories, including fish and seafood, poultry, mutton, steaks and fillets, ready-to-cook and heat-and-eat meals, breads and batter, dairy and cold-pressed juices, along with a paid membership programme and app-based express delivery.
▸Full profile — technology, go-to-market, geography
Technology
Consumer-facing web storefront with a JavaScript-dependent front end, OTP- and password-based account authentication, cart and coupon-code handling, delivery-slot scheduling, and native mobile applications for iOS and Android that additionally enable express delivery.
Go-to-market
Digital direct-to-consumer distribution through the freshtohome.com storefront and iOS and Android apps, supported by promotional pricing (daily deals, flash sales, coupon codes), a referral ("Refer-A-Friend") programme, newsletter subscription and a subscription membership tier. Delivery-slot booking and express delivery via the app are used to serve most coverage areas.
Indian household consumers buying fresh fish and seafood, chicken, duck, goat and lamb, plus ready-to-cook, heat-and-eat, bakery/batter, dairy and cold-pressed juice items; product naming in Malayalam, Kannada, Bengali and Hindi transliterations indicates customers across multiple regional markets.
Geography
Operates in India, with prices quoted in Indian rupees, Indian mobile number (+91) registration and a toll-free Indian customer care line; delivery coverage is described as spanning "most areas," where express delivery is available.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 4
primary sources listed
- Fresh To Home foodfreshtohome.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fresh To Home food do?
- FreshToHome is an Indian online retailer of fresh fish, seafood, poultry, mutton and ready-to-cook foods delivered to homes.
- Who founded Fresh To Home food?
- Fresh To Home food was founded by Shan Kadavil in 2015.
- Who are Fresh To Home food's investors?
- Fresh To Home food's investors include Investcorp, Iron Pillar, Kortschak Investments L.P., SGH Capital, Wamda Capital.