Direct to Consumer Startups
3,255 companies tagged Direct to Consumer, with their investors and founders.
GoldieBlox makes construction toys designed for children, aimed at encouraging building and STEM-style play. The brand markets its toy sets to families and kids.
4 investors
GoNanas sells allergen-friendly banana bread baking mixes made with a small number of clean ingredients, offered in a range of rotating and limited-edition flavors. The direct-to-consumer brand also distributes through retailers such as Target and Whole Foods.
4 investors
GOOD PLANeT Foods makes plant-based cheese made with olive oil, offering products with minimal saturated fat and good melt as an alternative to dairy cheese for consumers. It positions its offerings as more sustainable options in the plant-based food category.
4 investors
Halfday makes prebiotic iced teas with 6g of fiber, 3-5g of sugar, and 30-40 calories per can, offered in classic flavors and formulated to support digestion. The beverages are marketed as gut-friendly and suitable for keto and gluten-free diets.
4 investors
Harken Sweets produces plant-based candy bars made from date fruit, containing 14g of prebiotic fiber and no added sugar at 150 calories per bar. The company targets consumers seeking healthier indulgent treats that combine nostalgic candy bar experiences with gut-friendly, nutritious ingredients.
4 investors
Haus produces apéritif spirits made with natural ingredients and light alcohol content, marketed as an alternative to traditional spirits with fewer hangovers. The company sells directly to consumers through e-commerce and ships from Sonoma, California.
4 investors
Hazel makes disposable briefs designed for women experiencing bladder leaks, offering underwear-like products with a control top. The brand markets to women, including those going through menopause and incontinence.
4 investors
Highbeam is a financial technology company (not a bank) offering banking services, credit, spend management, and AI agents that automate finance tasks like treasury, reporting, and scenario analysis. It targets U.S. ecommerce and omni-channel consumer brands, with banking provided through partner Thread Bank.
4 investors
Home Chef is a meal kit delivery subscription that ships pre-portioned fresh ingredients and step-by-step recipe cards, including traditional meal kits, Oven-Ready meals, and a Family Plan. It serves home cooks and families with weekly menus of 35+ meals priced per serving.
4 investors
Hydrant makes electrolyte drink mixes formulated with real fruit juice, sugar, and balanced electrolytes for hydration, sold direct to consumers. It also offers immunity and energy product variants.
4 investors
Hyperice develops technology-driven products for warm up, recovery, and performance, aimed at athletes and general wellness consumers. The company operates in the sports performance and wellness category.
4 investors
JUST Water sells spring water and flavored sparkling water ("Bubbles") in plant-based and aluminum packaging, sold direct-to-consumer in multi-pack cases. Its lineup includes still spring water and carbonated flavors such as strawberry, watermelon, cucumber, and valencia orange in the beverage category.
4 investors
Kate Farms makes plant-based nutritional shakes and formula products aimed at supporting digestion, tolerance, and overall health for people managing their nutrition and health needs. The company sells its products directly to consumers and is recommended by doctors for plant-based nutrition.
4 investors
KinderFarms makes children's OTC medicine and hydration products, such as electrolyte solutions, formulated with cleaner ingredients like zinc, dextrose, and electrolytes and without artificial dyes. The company sells consumer health products aimed at parents seeking effective, minimal-ingredient options for their kids.
4 investors
Laws of Motion is a women's apparel brand that sells clothing—including pants, dresses, blazers, and matching sets—sized using AI, with a fit quiz to match customers to their size. It sells directly to consumers through its online store.
4 investors
Le Tote offers a subscription service that allows women to rent clothing and accessories on demand, using algorithms and customer data to personalize recommendations. The company operates across the United States and China, with its own logistics and fulfillment infrastructure.
4 investors
Momentous develops science-backed nutrition supplements—such as creatine and fiber products—for everyday high performers, professional athletes, and military personnel. Its products are third-party certified and used by professional and NCAA teams, with research funding from the U.S. Department of Defense.
4 investors
Marlow makes organic, toxin-free and sustainable period care products designed for menstruating consumers. The Canadian, female-founded brand sells clean menstrual care items direct to consumers.
4 investors
Mjuk is an e-commerce retailer offering products to consumers across EU markets, with dedicated storefronts for Finland and Sweden.
4 investors
Mokobara designs and sells travel luggage and bags, including cabin luggage, backpacks, briefcases, totes, wallets, and trackers, with a focus on hardware and design details. It operates as a direct-to-consumer brand with 48 retail stores across cities in India.
4 investors
Moody sells daily disposable colored contact lenses direct to consumers, offering spherical lenses in cosmetic colors such as the GlowyLock Moonstone Blue. The company ships worldwide and requires a valid contact lens prescription for U.S. orders.
4 investors
Mosaic Wellness operates a portfolio of consumer health and wellness brands in India, including Man Matters for men's health, Be Bodywise for women's health, Little Joys for children's health, and Root Labs, a unisex Ayurveda brand. The company offers science-backed and Ayurvedic health products direct to consumers, primarily serving the Indian market with Root Labs available in the USA.
4 investors
Motorway is a marketplace platform where individual sellers list vehicles and over 8,000 verified car dealers compete to purchase them, helping sellers achieve better prices for their cars. The platform uses AI-powered profiling and daily auctions to connect private car sellers with dealerships across the UK.
4 investors
Nat Habit sells fresh Ayurvedic beauty and wellness products, including skin care, hair care, bath and body, and baby care items made from natural ingredients prepared daily in its Ayurvedic kitchen. It markets these direct-to-consumer products across categories addressing specific skin and hair concerns.
4 investors