Consumer Startups

Untukmu.AI is a mobile app featuring an AI assistant named Dewi that recommends gifts for various occasions such as weddings, birthdays, graduations, and holidays. It serves consumers looking for gift ideas as well as merchants and corporate clients, and is available on the App Store and Google Play in Indonesia.

1 investor

unu manufactures electric scooters designed for urban mobility, helping city residents move more freely and efficiently. The company builds scooters as sustainable alternatives to traditional urban transportation.

1 investor

Unytag offers a universal toll tag and mobile app that lets drivers pass through toll lanes in any vehicle and pay per toll on a pay-as-you-go basis. The tag pairs with a phone via Bluetooth and charges the user's account as they drive through tolls.

1 investor

UOMA Beauty creates makeup and beauty products formulated for melanin-rich skin, emphasizing inclusivity and self-expression. The brand combines high-performance cosmetics with sustainability commitments and operates as a community-driven movement.

1 investor

Upbeat is a PR service that combines software and hands-on expertise to help companies develop media strategies, run outreach campaigns, build journalist relationships, and secure media coverage. It serves Fortune 500 companies, startups, small businesses, non-profits, and individuals across any industry or geography at a lower cost than traditional PR agencies.

1 investor

UPDATE is a beverage company that produces energy drinks powered by paraxanthine instead of caffeine, offering smooth, sustained energy without jitters, crashes, or sleep disruption. The products contain zero sugar, zero calories, and no artificial flavors or colors.

1 investor

Updraft is a UK financial app offering personal and debt consolidation loans (£1,000–£25,000 over 2–5 years) that let consumers combine credit card balances into a single monthly repayment. Its app uses Open Banking to verify income, show bank accounts and credit cards in one place, and provide a free credit score and report.

1 investor

Upfront connects homeowners with local service professionals for home projects through a text-based platform, using AI to match them with vetted contractors in their area.

1 investor

Firefox is a web browser built with privacy and user control as core features, offering tracker blocking, customization options, and focus tools to help users browse with minimal distractions and data monetization.

1 investor

BestVPN.org ranks VPN providers by analyzing user discussions from Reddit and Twitter, using natural language processing and shill-detection to filter out affiliate spam and paid promotions and compute community-based approval ratings. It provides rankings by use case (streaming, privacy, torrenting, gaming, censorship, budget) for consumers choosing a VPN.

1 investor

Upgraded offers a subscription model for Mac computers that includes device upgrades every 24 months and device trade-in or recycling programs. The company targets Mac users seeking an alternative to traditional purchase models, operating within the circular economy and consumer electronics space.

1 investor

Uprise is a South Korean fintech company that builds consumer financial services, including a walk-to-earn rewards app and an investment platform covering everything from savings to pensions. Its products serve individual retail users looking for saving, investing, and rewards tools.

1 investor

South Island Pie Co produces frozen meat pies sold through the Uprootfood platform, featuring locally sourced fillings and pastry offerings.

1 investor

Upshot.ai provides a gamification platform with tools like quizzes, mini-games, badges, and rewards modules designed to increase user engagement and retention in mobile apps and websites. The platform serves businesses across various industries seeking to boost user motivation, loyalty, and behavioral insights.

1 investor

Upside operates a cash-back marketplace for brick-and-mortar commerce, connecting consumers with retailers such as gas stations, grocery stores, restaurants, and hardware stores. Retailers gain additional profit while consumers earn increased purchasing power on everyday purchases.

1 investor

Upteam operates a global pre-owned luxury resale platform that supplies retailers, distributors, e-commerce platforms and brands with authenticated inventory, distribution services, and white-label resale-as-a-service solutions. The company serves the luxury fashion resale market across Europe, North America and Asia.

1 investor

Up To Good produces a sparkling beverage made from coffee fruit, a byproduct of coffee production, positioning it as a natural energy source with clean ingredients. The company targets consumers seeking functional beverages without artificial additives.

1 investor

Upward Wealth Studio provides financial coaching and planning services tailored for women, offering personalized guidance to develop financial skills and accomplish money management goals. The firm operates on a fee-based model without commissions, meeting clients primarily through virtual sessions during flexible hours.

1 investor

Upwards offers instant personal loans of up to ₹5 lakh through a fully digital, paperless application process with EMI repayment over 6 to 24 months. It serves individual borrowers across India in over 200 cities, positioning itself in the consumer lending and fintech space.

1 investor

Upworthy is a digital media company that publishes stories highlighting positive human examples and social good, aiming to inspire readers through narrative journalism. The platform primarily serves audiences seeking uplifting, values-driven content that fosters community and shared humanity.

1 investor

Urban Green Club designs and installs urban gardens ("huertos urbanos") for private individuals, offering all-inclusive starter kits and complete garden projects for terraces and patios. The company focuses on agroecology, sustainability, and renaturalizing urban spaces.

1 investor

Urban Company is a marketplace platform that connects customers with vetted service professionals for on-demand home services including beauty, cleaning, maintenance, and repairs across India and the UAE.

1 investor

Urbanplay is a content management platform for urban spaces that develops, operates, and manages lifestyle content properties across physical and digital environments. The company works with real estate partners, lifestyle creators, and communities to build culturally sustainable cities through space planning, programming, and creator networks.

1 investor

HF Markets operates a food hall in New York City offering diverse, quality cuisine in a communal dining environment designed to bring people together. The venture combines over a century of hospitality expertise to deliver affordable, well-sourced meals in an accessible setting near major NYC landmarks.

1 investor