Upbeat

Upbeat is a public relations provider that positions itself as a lower-cost alternative to traditional PR firms by pairing hands-on PR staff with its own software. The service covers development of a media strategy, launching outreach campaigns, building and tracking journalist relationships, and securing media coverage. Its published offering includes a detailed PR plan, a dedicated PR professional reachable by email or phone without time-based billing, a strategy and story brainstorming session, custom outreach campaigns, software to manage the PR effort and monitor media opportunities and mentions, and a hosted, automatically updating press page.

Upbeat describes pitching stories across any industry or geography, with campaign types including company and product launches, thought-leadership placement, news-peg stories, industry-trend commentary, product reviews with bloggers and influencers, seasonal stories, in-house data and research, crowdfunding campaigns, and promotional stunts. The company's site cites example placements it has helped secure in outlets such as Forbes, Investor's Business Daily, Business Insider, The Wall Street Journal, Fast Company, PCMag, CNBC, Tech Insider, and The New York Times.

Business model

Productized PR services sold on subscription and per-campaign bases rather than agency hourly billing, supported by proprietary software for campaign management, journalist relationship tracking, press pages, and media monitoring.

Published pricing starts at $2,000 per month; a package of three campaigns plus three months of service is listed at $6,000, and a one-time outreach campaign is offered at $999.

Traction

The website states Upbeat has helped over 400 companies with PR, and cites case studies including 9GAG.com, the Uber Security Team's Vendor Security Alliance, and Superbook's $3M Kickstarter campaign.

Latest developments

No dated developments are documented in the available sources; the company website continues to publish service pricing and PR advice content.