Uprise

UPRISE, Inc. (업라이즈 주식회사) is a South Korean company headquartered in Seoul that develops consumer financial services. Its site presents two products. The first, bitbunny (비트버니, bitbunny.io), is a rewards application that pays users for walking; accumulated rewards can be exchanged for goods or coins. The second, dndn (든든, dndn.io), is a robo-advisory investment service that assembles selected assets into investment products spanning lump-sum savings through pension/retirement accounts, positioning stability and direct customer communication as service attributes.

The company describes an internal culture built on flat communication (colleagues use English nicknames rather than titles), autonomy, and delegation of judgment and execution to the practitioners closest to the work. Its listed corporate address is 12th floor, Sinwoong Tower, 216 Teheran-ro, Gangnam-gu, Seoul, near Yeoksam Station, with contact@uprise.financial as the published contact address.

Business model

UPRISE operates direct-to-consumer financial applications: a walking-based rewards/app-tech service whose users redeem accumulated rewards for products or coins, and an investment advisory service offering managed investment products for goals ranging from accumulating a lump sum to pension provision.

Traction

Public recognitions cited by the company include the Ministry of SMEs and Startups 'Baby Unicorn' designation, Innobiz technology-innovation certification, executive membership in the Korea Venture Business Association, a KAIST Startup Award (excellence prize), top prizes in the UP Creative Audition and the KDB Startup Program, a 2020 venture-startup promotion award in the youth enterprise category, a 2021 SME regulatory-innovation award, a 2021 Korea Software Enterprise Competitiveness Award in the job-creation category, selection as a 2022 Ministry of Employment and Labor leading job-creation company, and a 2023 Population Day commendation from the Minister of Health and Welfare.