Upside was founded by Wayne Lin, Alex Kinnier.

Who are Upside's investors?

Upside's investors include Bessemer Venture Partners, General Catalyst, Builders VC.

Upside

421 employees on LinkedIn · 4 known investors

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Upside operates a cash-back marketplace for brick-and-mortar commerce, connecting consumers with retailers such as gas stations, grocery stores, restaurants, and hardware stores. Retailers gain additional profit while consumers earn increased purchasing power on everyday purchases.

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Founders & leadership

Wayne Lin Co-founder, Chief Product OfficerHe holds an MBA from Wharton and has over 20 years of experience in product management, marketing, and analytics.

Alex Kinnier Co-founder & CEOAlex Kinnier previously led ad-serving systems development at Google and identified opportunities to bring digital personalization capabilities to brick-and-mortar retailers. He is co-founder and CEO of Upside, a cash-back marketplace connecting consumers with fuel, grocery, restaurant, and hardware retailers.

Investors · 4

Bessemer Venture Partnerslisted by Bessemer Venture PartnersSan Francisco · $50K – $100M

How we know: Bessemer Venture Partners's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

General Catalystlisted by General CatalystSan Francisco · $30M

How we know: a partner's Signal profile · cspdailynews.com · open dataset · 5k.vc investor directory · Not right? Tell us

Builders VCreportedSan Francisco

How we know: cspdailynews.com · Not right? Tell us

Also in the syndicate · 1

Bessemer Ventures

Frequently asked questions

What does Upside do?: Upside operates a cash-back marketplace for brick-and-mortar commerce, connecting consumers with retailers such as gas stations, grocery stores, restaurants, and hardware stores. Retailers gain additional profit while consumers earn increased purchasing power on everyday purchases.
Who founded Upside?: Upside was founded by Wayne Lin, Alex Kinnier.
Who are Upside's investors?: Upside's investors include Bessemer Venture Partners, General Catalyst, Builders VC.