Upside
421 employees on LinkedIn · 4 known investors
Find your way into Upside
1,122 people in our graph share verified history with the Upside team — schools, employers, funds. One of them is your warm intro.
Rebecca Jamesunlockedknows Wayne Lin · together at The Wharton School (overlapped)
×3knows the team · via Harvard Business School
×2knows the team · via The Wharton School
×2knows the team · via Northwestern University
×2knows the team · via New Enterprise Associates (NEA)
knows the team · via Lehigh University
Upside operates a cash-back marketplace for brick-and-mortar commerce, connecting consumers with retailers such as gas stations, grocery stores, restaurants, and hardware stores. Retailers gain additional profit while consumers earn increased purchasing power on everyday purchases.
Founders & leadership
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Alex KinnierinCo-founder & CEOAlex Kinnier previously led ad-serving systems development at Google and identified opportunities to bring digital personalization capabilities to brick-and-mortar retailers. He is co-founder and CEO of Upside, a cash-back marketplace connecting consumers with fuel, grocery, restaurant, and hardware retailers.
Investors · 4
Bessemer Venture PartnersRedwood City · $5M – $100M
Builders VCreportedSan Francisco
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General CatalystreportedSan Francisco · $30M
Also in the syndicate · 1
Bessemer Ventures
In the news
Frequently asked questions
- What does Upside do?
- Upside operates a cash-back marketplace for brick-and-mortar commerce, connecting consumers with retailers such as gas stations, grocery stores, restaurants, and hardware stores. Retailers gain additional profit while consumers earn increased purchasing power on everyday purchases.
- Who founded Upside?
- Upside was founded by Wayne Lin, Alex Kinnier.
- Who are Upside's investors?
- Upside's investors include Bessemer Venture Partners, Builders VC, General Catalyst.