Upgraded
YC S16San Francisco, US · Founded 2016 · 13 employees · 1 known investors
Upgraded offers a subscription model for Mac computers that includes device upgrades every 24 months and device trade-in or recycling programs. The company targets Mac users seeking an alternative to traditional purchase models, operating within the circular economy and consumer electronics space.
Circular EconomyConsumerE-commerceFintechHardwareRetailUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (S16)
Upgraded was founded in 2016 by Hendrik Roosna and JR Rahn.
HR
Hendrik RoosnainFounder2016–2017Hendrik Roosna founded Upgraded and Fairown Finance, a subscription economy-focused company.
JR
JR RahninFounder
Investors · 1
Competitors · 5
by search overlapCredit Karma217 shared keywordsCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
Affirm164 shared keywordsAffirm provides a point-of-sale financing platform that allows consumers to make purchases and pay over time, available online and in-store through its Affirm Card and browser extension integrations.
Klarna161 shared keywordsKlarna is a mobile banking and payments platform that offers flexible payment options, shopping features, and financial management tools to millions of users globally through partnerships with thousands of merchants.
Sezzle132 shared keywords
Upgrade108 shared keywordsUpgrade provides personal loans, credit cards, and mobile banking products to consumers, with a focus on affordable credit and responsible financial options.
Companies competing with Upgraded for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Upgraded do?
- Upgraded offers a subscription model for Mac computers that includes device upgrades every 24 months and device trade-in or recycling programs. The company targets Mac users seeking an alternative to traditional purchase models, operating within the circular economy and consumer electronics space.
- Who founded Upgraded?
- Upgraded was founded by Hendrik Roosna, JR Rahn in 2016.
- Who are Upgraded's investors?
- Upgraded's investors include Y Combinator.
- Where is Upgraded headquartered?
- Upgraded is headquartered in San Francisco, US.



